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Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. The photo was taken in June 2007 — less than 8 years ago. What does this mean for nonprofit communicators? Quite a bit.
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. Tailoring the knowledge transfer and exchange strategy to the audienceâ??s
Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. Guest Post by Peter Panepento of Panepento Strategies. Gone are the days when we could communicate at our potential audiences. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy'
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. .
Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers.
An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role of organizational communications is changing in an age of nonstop news and information. Page Society, a professional association for senior public relations and corporate communications executives.
So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. “A USTMA also wants to communicate the industry’s contribution to the U.S.
I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
Rising gas prices after Hurricane Katrina and the 2007 financial recession led CUPA-HR to introduce the shorter workweek into its 2008 summer schedule to better support staff. “We He shared strategies for implementing a four-day workweek and how associations can create an environment that supports staff but also meets member expectations.
In the sense of not letting us settle for weak strategies and ineffective processes. Decentralize without clearly communicated high standards for results is probably a waste of time! December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).
In this guide, we’ll explore how you can revamp your communications and, in turn, develop lasting relationships with supporters that will lead to increased giving down the line. Use a multichannel strategy. Communication is a foundational element of any successful nonprofit strategic plan.
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. Communication is a foundational element of any successful nonprofit strategic plan. Use a multichannel strategy. Let’s dive in.
As communication channels become more social and blended to assist both members and our business partners to target their messages, this specificity bumps ways to consider sharing the income beyond one event. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
We need to pay more attention inside, to the people, to the relationships, to the communication. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13).
Heres the good news: Misconduct at work is down - down to 49% from 56% in 2007. Whistleblowing is up - up to 63% from 58% in 2007. Ethical cultures are stronger - up to 62% from 53% in 2007. Pressure to cut corners is lower - down to 8% from 10% in 2007. communications. (4). community. (3). strategy. (5).
We’re going to reduce the value we give to reports, minutes, and task lists, and we’re going to increase the value on communication, problem solving, and collaboration. I think we really need to challenges ourselves to come up with some NEW ways of engaging people and developing and implementing strategy. December 2007 (8).
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.” Dec 2007 (2).
The financial crisis of 2007-2008 was a teachable moment about the obscure risks of highly interconnected and interdependent systems. Here are some strategies to mitigate ‘Too Big to Fail’ in your technology stack: 1. Work with the technology team to define business continuity strategies. What are the Risks for your Association?
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Sometimes its a matter of different communication styles (think Myers-Briggs or DiSC); sometimes it is assuming people connect the dots on their own more than might be the case. Dec 2007 (2). Nov 2007 (5).
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. So we need to be even more intentional when trying to communicate with the masses. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5).
Verizon was caught challenging NARAL back in 2007 from sending text messages to their members regarding womens reproductive health issues and although they reversed themselves, the damage was done. Recently, on April 6, 2010, the DC Circuit Court of Appeals ruled in favor of Comcast and against the Federal Communications Commission.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”
By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. Essentially, they’ll elevate your content strategy both on and offsite. billion in assets related to impact strategies.
Formation: Founders Matt Margetson and Rick Stainton ran separate technical production and events companies as sister operations before formally merging into Smyle Group in 2007 in order to facilitate growth as an integrated creative agency. Make it smart, make it bold, and make it matter. Founders: Matt Margetson & Rick Stainton.
Here’s a well-known chart of “cost per dollar raised” for various fundraising strategies: Costs Per Dollar Raised. Events are not very efficient fundraising strategies. You can raise more money with other fundraising strategies. Fundraising events are a foundation for many nonprofit fundraising programs. 50 to raise it.
This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. As you develop your strategy, make sure it is: Goal-Oriented.
For example: If you look closely at the url for that article, you’ll notice it’s from 2007. . One of Kivi’s 7 Signs Your CommunicationsStrategy Isn’t Strategic was: Saying you will serve your “communities” or “constituencies” but never elaborate on who those people are.
Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal. That is how we deliver unwelcome news.
A Greener Festival (AGF) is a non-profit organisation dedicated to improving sustainability of the events sector since 2007. Responsible for working with music and entertainment festivals, venues, tours, and sporting and cultural events to provide CO2 analysis and reporting, and to develop and set carbon reduction strategies and targets.
It has changed not only the way we communicate but the way we live. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Every association should have a one-sentence vision statement that clearly communicates the future you are working toward. The iPhone.
Our current CEO Josh McCall, who is only our third to hold the role in 80 years, joined in 1984 and has served in various capacities of increasing responsibility from an Account Executive to Chief Operating Officer, before becoming CEO in 2003 and Chairman in 2007.
ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. ► 2007. (51). ► 2007. (51).
The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. million monthly unique users, up from about 100,000 in 2007. American Academy on Communication in Healthcare. How do you access it?
In 2007, over ten years ago, I launched a crowdfunding campaign to participate in the first ever Cambodian bloggers conference, organized by Tharu m and colleagues. Tharum has served as a communications director for a number of international NGOs based in Cambodia, but recently launched his own communications agency.
13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2007. (51). Cost of Wrong Strategy. (8).
43% of documented suicides in the US in 2007 were between 35 and 54 years of age. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). 11% were attributed to job related stressors. advocacy. (1).
Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2007. (51).
He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).
Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. ► 2007. (51).
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