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Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. The photo was taken in June 2007 — less than 8 years ago. Yet many nonprofits are still approaching public relations like it’s 2007.
Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. Guest Post by Peter Panepento of Panepento Strategies. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007.
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. What RELATIONSHIP is changing in our market, and are we responding? Strategy Means Change. December 2007 (8).
Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers.
And experts aren’t bullish, since the United States has seen a steep drop in birth rates since 2007 leading to fewer high school graduates. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market. Student membership faces many headwinds.
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. WSJ – “Emerging Markets Overtaking the Developed Markets” Categories: Market & Bus Planning. Developing-country stock market capitalization now exceeds $17.8
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Early Adopters Rethink Regional Office Strategy. Serious Strategy & Tools for Pursuing Sustainability » Mar. Serious Strategy & Tools for Pursuing Sustainability » Mar.
And then 2007 hit. Measuring it is important for success, but doing so has become much more complicated since 2007. The three biggest factors affecting engagement, as reported by association leaders: reduced investment by federal and state governments; business mergers/consolidation; and nontraditional competitors entering the market.
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Good Meeting Strategy Reduces Risk Abroad. Profiting from Green Meeting Strategy – Beyond the Feel Good. Categories: Market & Bus Planning , Meetings , Product Mgmt. Membership.
Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. And finally, an optimistic opinion from an economic historian: “A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.”
Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What Strategy Leads to Membership Growth? Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Publications.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Knowledge Application Gap Still Exists in Some Emerging Markets. Categories: Channels , Market & Bus Planning. Market & Bus Planning (44). GrowGlobally.org. Membership. Public Affairs.
Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Previous post: Strategy and Context. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11).
I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).
We can’t move when the market moves. And it’s not just strategy–we lack agility at the tactical level too. Strategy Means Change. Previous post: Strategy Means Change. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
For the external stakeholders (the market), the issue is in maintaining reputation. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). Consulting.
Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).
He’s on a whole host of top 10 blog lists in the marketing and PR space, and is author of his own book, titled The Parables of Business. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11).
I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” Strategy Means Change. { December 2007 (8). November 2007 (14). October 2007 (12). Consulting.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.
As a researcher, Craig has expertise on identifying and telling the story of culture in organizations and markets, and Maddie and I talk a lot about organizational culture in Humanize. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.
If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. You might describe this as a “one to two” segmentation strategy.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.
As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. .
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.
By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.
Nonprofit Technology and Marketing | Benjamin Phillips. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13). June 2007 (17). May 2007 (11). April 2007 (13). March 2007 (13). February 2007 (18). Consulting.
Heres the good news: Misconduct at work is down - down to 49% from 56% in 2007. Whistleblowing is up - up to 63% from 58% in 2007. Ethical cultures are stronger - up to 62% from 53% in 2007. Pressure to cut corners is lower - down to 8% from 10% in 2007. marketing. (2). strategy. (5). generations. (2).
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements. Publications.
in Change , Leadership , Strategy - 10 comments. What strategies could we employe to get those external voices more in line with what we were saying. Strategy Means Change. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18). July 2007 (13).
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. These dues related questions were also included in our 2007 Membership Dues Increase Study. Membership Marketing Benchmarking Report.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Membership Marketing New Year’s Resolutions. ” What are your membership marketing resolutions for 2011? Tony Rossell.
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