Remove 2008 Remove Marketing Remove Revenue
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Refocusing on Jobs and Education in 2015

YourMembership

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising.

Education 150
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Association Brain Food Weekly: 7.12.19

Reid All About it

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

Seeking community in associations since 2008. Not to single out a particular industry, but while royalty revenue from your credit card program is nice, is it worth losing your members attention over the things that really matter to them? Have a conference thats for marketing directors? ► 2008. Thanks For Playing.

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

Seeking community in associations since 2008. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

Review 150
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Association Brain Food Weekly: 6.13.16

Reid All About it

Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event.

System 150
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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Market Disruption.

eBook 100
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.