YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.

Case Study 150

Case Study Arizona Social Media Revenue 150

Potomac Core

MAY 3, 2018

Following the great recession of 2008, the Wholesale Baking Industry faced an onslaught of regulation, increasing costs, worker shortages, changing consumer tastes, and online competition. One recent example is the Washington, DC based American Bakers Association ( ABA ).

Strategy 154

Strategy Arizona DC United States 154

Aaron Wolowiec

DECEMBER 18, 2013

We need only look to ASAE to learn that at least two signature in-person events were stronger than ever this year: Highest Number of Association Executives Attended 2013 ASAE Annual Meeting & Exposition Since 2008. ASAE’s Technology Conference & Expo Hosted Successful New Learning Format, Increased Attendance.

Revenue 100

Revenue Project Price Industry 100

Membership Marketing

JULY 21, 2021

Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Seven in ten associations (71%) reported that the level of member engagement increased this year. And the data shows that associations responded heroically.

Recruitment 89

Recruitment Recruiting Report Innovation 89

Mizz Information

DECEMBER 14, 2011

Its one thing if your members are old-school or not that interested in online discussion, but for the demographic they were targeting, why did they think members would want to interact with each other on an online bulletin board while their other online interactions are likely on Facebook or something similar? December 2008 (9).

Social Media 40

Social Media Revenue Discount Products 40

Association Adviser

AUGUST 27, 2013

Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. Now with mobile, the member can control their experience with the association. I’d say mobile technology. Some associations are still having difficulty.

Leadership 60

Leadership Revenue Dallas Technology 60

Associations Now

JANUARY 28, 2016

Despite challenges such as limited finances and manpower, the renovation of the Tennessee Concrete Association’s Nashville headquarters turned out to be a significant source of member engagement. While TCA couldn’t pay the student interns, the association offered to take on as many as the university wanted to send.

Tennessee 40

Tennessee Nashville Member Engagement Project 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). in Alexandria, Virginia. ► May.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82).

Marketing 40

Marketing Report Price Survey 40

Associations Now

AUGUST 5, 2015

At 13,000 words (not counting 65 footnotes), it is a thorough exploration but well worth the time to read, even for association professionals, as it is jam packed with examples and case studies of various new engagement efforts local stations are experimenting with all over the country, as well as some ideas from other industries. ”).

Discount 40

Discount Proposal United States Case Study 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2008. (82).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” ► 2008. (82). Accelerate. ” 1. in Alexandria, Virginia.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. ► 2008. (82). Secondly, I do think an 80/20 rule applies with most products. in Alexandria, Virginia. ► July.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. ► 2008. (82). Tony serves as the senior vice president of Marketing General, Inc., ► September. (4).

Recruitment 40

Recruitment Recruiting Survey Price 40

Chapter Chat

FEBRUARY 17, 2017

If chapters share metrics and information about their activities, national knows where to provide support for chapter operations or member engagement efforts, for example: Shared services: database, website, email marketing, dues collection, D&O and liability insurance, PR/crisis management, tech strategy, or content.

How To 28

How To Handbook Strategy Email Marketing 28

Reid All About it

FEBRUARY 17, 2023

. – 10 Strategies for Driving Member & Event Engagement in 2023 Many associations are challenged with engaging members on a consistent and ongoing basis. For most members, your events ARE your association and where your members engage with you and with one another. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

FEBRUARY 24, 2023

Their efforts resulted in OSPE’s highest membership growth since 2008. Hear about the benefits of the strategic approach that changed OSPE’s member value proposition. No plan, no progress. Good eats Skip down to the list of free educational events if you prefer takeout. . 1 CAE credit. More info/register. More info/register.

Certificate 39

Certificate Education Process Leadership 39

Thanks For Playing

MARCH 27, 2012

Seeking community in associations since 2008. To me, it raises a much larger question: how does a member change the direction of the organizational ship, if s/hes not happy with where its going? Labels: ASAE , ASAE annual meeting , member engagement. ► 2008. skip to main | skip to sidebar. Thanks For Playing.

FAQ 150

FAQ Social Media Cost United States 150

Associations Now

OCTOBER 31, 2013

Associations need a strong mission and sense of purpose to drive member engagement and achieve their goals. That’s up from 11 hours of digital media consumption per person, per day in 2008. Check out his full list. The power of purpose: We write a lot about mission here at AN , and for good reason. Tell us in the comments.

Education 40

Education Los Angeles California Price 40

Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. Hank Berkowitz, Association Adviser. Is your model evolving as fast as the world around you?

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

AUGUST 7, 2013

ASAE’s 2008 study The Decision to Volunteer highlighted the power of small, ad hoc volunteer roles for association members. Associations must find efficient uses of technology to manage ad hoc volunteers, such as online postings of volunteer-opportunities or open volunteer pools that members can sign up for in advance.

Recruitment 40

Recruitment Recruiting Discount Revenue 40

Associations Now

APRIL 17, 2013

Today, a private online social networking platform is a common members-only benefit at associations. .” Keeping the social network private will attract [X] members who are willing to pay for access to an exclusive community. This highlights the core decision to be made about whether a social network should be private or open.

Social Media 40

Social Media Discount Directory Education 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2008. (82). in Alexandria, Virginia. ► September. (4). ► August.

Marketing 40

Marketing Recruitment Recruiting Survey 40