Tom Morrison

JULY 11, 2010

Crowdsourcing Strategies, Your Key to Member Engagement - Part 3. In order to have effective and maximized engagement in your social network, you must have an optimum participation between staff and the members with centralization of content and full transparency. MAXIMIZING MEMBERSHIP ENGAGEMENT. ► 2009. (1).

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Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. These approaches accelerate board engagement and make your board deliberations more strategic. WISP’s align with and drive business outcomes for industries.

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Potomac Core

FEBRUARY 11, 2019

From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges.

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Tom Morrison

JUNE 21, 2010

Crowdsourcing: Your Key to Member Engagement Pt 1. It is very important associations start today to develop a strategy to launch a private social network, giving them total control of their online process for member engagement. MAXIMIZING MEMBERSHIP ENGAGEMENT. Chief Marketing Officer. ► 2009. (1).

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Reid All About it

MAY 1, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

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Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Earlier in his career, Caldeira worked firsthand with Private Equity while at Dunkin’ Brands (2007-2009). Private Equity Investment is Exploding. Lee Partners.

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Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

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Membership Marketing

JULY 21, 2021

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Here are the sobering statistics from this past year.

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Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. But according to ASAE research during the last recession, member engagement in virtual-only meetings never cracked 10 percent.

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Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

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Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Since forever, associations have overemphasized number of members as a metric. Tony Rossell.

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Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Marketing 40

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Higher Logic

OCTOBER 16, 2018

I joined the DEN community in 2009, the same year I took over as tech director. Dave : We’re really excited about the new integrated community and marketing automation campaigns we’re working on in partnership with Higher Logic. We’re customizing our DEN email outreach to be more visually engaging.

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Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Engagement comes by impacting a member’s behavior. You are right about engagement!

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Thanks For Playing

MARCH 27, 2012

Labels: ASAE , ASAE annual meeting , member engagement. They could even market it as "Choose your personal keynote." ► 2009. But in the end, what each person has to ask her/himself is this: how much does this mean to me? Am I willing to die on this hill? And then put up, or shut up. Share on FriendFeed.

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Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long.

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Membership Marketing

JULY 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Our Membership Marketing Benchmarking Report highlighted the power of direct mail. Scott Oser.

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Associations Now

MAY 21, 2016

Looking into new markets or revenue opportunities can give associations a cushion in a downturn, but boards can stop short of investing in new ideas if the economic picture isn’t sunny. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

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Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. And let’s not forget, your members expect it. But its reign is over.”

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Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. There’s got to be a strategy around [engagement] with measurable outcomes.”.

Report 40

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Associations Now

MAY 18, 2016

Since 2009, things have been on a steady growth curve overall for most of the groups that we work with,” says Jay Younger, managing partner and chief consultant at McKinley Advisors. “I There’s an opportunity to engage in some generative discussion.”. developing new methods for member engagement (25 percent).

Survey 46

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Experts in Membership Marketing

SEPTEMBER 22, 2009

We all understand that member engagement drives retention. This 'brand building' best positions our associations to repeatedly receive a member or customers 1st choice purchase. One of the core uses of web-marketing in the Membership Lifecycle is in enhancing member/customer engagement.

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Tom Morrison

JULY 19, 2010

MAXIMIZING MEMBERSHIP ENGAGEMENT. Chief Marketing Officer. Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. ► 2009. (1). THE POWER OF "P" TO LIVING THE ULTIMATE LIFE. Contact Information. CLICK HERE to submit a RFP for Tom to speak at your event.

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Membership Marketing

APRIL 10, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. I think that the same is true with associations.

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The Hourglass Blog

SEPTEMBER 3, 2010

An association board says do X, and the executive director responds with, okay, that will require Y, with Y being some combination of staff time, money, and board member engagement. But board member engagement? ► 2009. (61). Generation Basics. Generation Jones. Generational Change in Sports. Governance.

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Tom Morrison

JUNE 25, 2012

MAXIMIZING MEMBERSHIP ENGAGEMENT. Chief Marketing Officer. Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. ► 2009. (1).

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Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long.

Report 40

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Tom Morrison

AUGUST 17, 2011

MAXIMIZING MEMBERSHIP ENGAGEMENT. Chief Marketing Officer. Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. ► 2009. (1).

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom.

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Reid All About it

NOVEMBER 29, 2024

Ben and I finally met in person, after becoming acquainted via blogs and Twitter, at the 2009 ASAE Annual meeting in Toronto. Content marketing. To solve different audience needs, share four types of content: essential, engaging, converting, and shareable. Marketing Manager, Association Analytics Wed 12/4 at 4 p.m.

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