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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. One of the major disruptions impacting association membership was the Great Recession in 2009. In either case, what should your membership marketing playbook look like for right now?

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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The Impact of the Pandemic on Association Membership

Membership Marketing

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Here are the sobering statistics from this past year.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

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Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.