Remove 2009 Remove Marketing Remove Revenue
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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. The most recent Convention had record setting attendance.

Survey 158
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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Market Disruption.

eBook 100
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. More info/register.

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ► 2009. But our AMS."

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Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning! Of all the benchmark reports released in the association community each year, this is one of my favorites. Tue 1/30 at 12 p.m. 1 CAE credit. Host: ASAE.

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Online Fundraising Stats and Trends for Nonprofits

Nonprofit Marketing Guide

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).

Revenue 81