This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Monday, December 14, 2009. Its a Question of Your Honesty - ERC 2009 Ethics Report. The Ethics Resource Center published its 2009 Ethics in Business Report in November 2009. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2).
Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). Trampoline Strategy. ► 2009. (14). ► 2009. (14). skip to main | skip to sidebar.
Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. What RELATIONSHIP is changing in our market, and are we responding? Strategy Means Change. December 2009 (8).
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketingstrategy in place. Also, she shares how you could have the chance to win a mobile marketingstrategy session with Atlantic Business Technologies. Tonia Zampieri. I love nonprofits, well heart them actually.
How to Create a Content MarketingStrategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” are two great questions to start your strategy. Content Marketing for Associations and Non-Profits.
As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word. Reality 4: Old people are online.
This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.
The last online community software guide for associations came out in 2009. Obviously, the market looks very different now, both on the association side and on the software side. Between the continued curiosity of association executives and growth of software options, the market is ripe for this paper.
From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges.
For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. One of the major disruptions impacting association membership was the Great Recession in 2009. In either case, what should your membership marketing playbook look like for right now?
Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead? Labels: strategy.
Since 2009 the National Road Safety Foundation has used various partners to help support its Drive2Life PSA contest , where teens around the United States are invited to write scripts promoting driver safety. A group supporting driver-ed teachers has developed a curriculum around safe driving, increasing its visibility and credibility.
Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. Keep learning! Tue 1/30 at 12 p.m. 1 CAE credit.
If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. Interested in tracking something else related to nonprofit marketing, communications, or fundraising? Option 4: Make Up Your Own! Let’s see what we can learn together!
A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy. There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. ► 2009. Sometimes, more business and less fun can be the right approach. To fix work, add more conflict.
Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?
This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. I did the assessment back in 2009, but I’m curious to see if I’d take the test differently (more honestly) and if my strengths change as a result. Jennifer Payne, Voice of HR/IA ).
Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.
With nearly 50% of all mobile sales now being Smartphone sales, developing a mobile strategy is critical today to remain sustainable. She has nearly 10 years of digital fundraising and marketing and launched one of the very first nonprofit iPhone apps, Tap-n-Give on iTunes in 2009.
Patterson: Nimble AMS has an excellent reputation in the market as a Salesforce solution that is feature-rich and easy to use for association staff. Many Fíonta employees have direct association experience, and Fíonta’s CEO, Mark Patterson, has worked in the association space since 2009.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. More info/register.
In their whitepaper they assert that the association industry’s focus on “member engagement” reached a critical mass around 2009 and has only grown since then, with conference sessions, books, articles, research studies, and whitepapers (like theirs) all talking about engagement. and Elizabeth Weaver Engel, M.A.,
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.
What’s Your Association’s “O” Strategy? Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ► 2009. with Adele Cehrs, Epic PR Group. So long, and thanks for all the fish (thats with me!). Free & Cheap Tech Tools – What Will You Be Using in 2012? Share on FriendFeed.
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « International Meeting Strategy and Cost Saving Tips – MeetingsNet Webinar. Categories: Market & Bus Planning , Meetings. Transparency International’s Global Corruption Report 2009.
Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Previous post: Strategy and Context. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9).
Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content MarketingStrategy.
In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Market Disruption.
Wednesday, October 14, 2009. October 14, 2009 12:30 PM. October 14, 2009 1:08 PM. October 14, 2009 1:20 PM. October 15, 2009 8:32 AM. October 16, 2009 8:52 AM. skip to main | skip to sidebar. Nothing You Can Do That Cant Be Done. Theres nothing you can do that cant be done. It's validating. Shannon Otto.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.
We can’t move when the market moves. And it’s not just strategy–we lack agility at the tactical level too. Strategy Means Change. Previous post: Strategy Means Change. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9).
I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7).
For the external stakeholders (the market), the issue is in maintaining reputation. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). March 2009 (12). February 2009 (6).
Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9).
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.
Monday, December 7, 2009. December 8, 2009 8:33 AM. December 8, 2009 8:52 AM. December 8, 2009 9:23 AM. December 8, 2009 10:56 AM. In the past, I worked for an association where we had to market the heck out of ourselves to draw dues-paying members. skip to main | skip to sidebar. If theres a new way.
I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” Strategy Means Change. { December 2009 (8). November 2009 (7). October 2009 (8). July 2009 (7).
He’s on a whole host of top 10 blog lists in the marketing and PR space, and is author of his own book, titled The Parables of Business. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9).
Sunday, November 15, 2009. November 17, 2009 5:23 AM. November 17, 2009 8:22 AM. November 17, 2009 8:22 AM. November 17, 2009 1:44 PM. November 30, 2009 8:45 AM. December 3, 2009 9:51 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content