Associations Now

JANUARY 6, 2019

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. As revenues began to trickle at associations and travel budgets tightened, there was much talk about what kind of technological fixes might help right the ship.

Revenue 68

Revenue Social Media Tools Strategy 68

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

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Associations Now

MAY 21, 2016

Looking into new markets or revenue opportunities can give associations a cushion in a downturn, but boards can stop short of investing in new ideas if the economic picture isn’t sunny. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

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How To Revenue Report Education 59

Elipsis Partners

JULY 11, 2012

We have such high expectations of our association databases and keep reading articles about how they can drive member engagement, business intelligence and revenue generation. December 2009 (1). November 2009 (2). June 2009 (1). May 2009 (2). April 2009 (1). March 2009 (8). Nobody did.

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Associations Now

MAY 18, 2016

Association executives remain optimistic overall about their economic fortunes, according to a new survey, but economic storm clouds are also prompting many organizations to reorganize staffs, consider budget cuts, and examine how to diversify revenue streams. There’s an opportunity to engage in some generative discussion.”.

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Mizz Information

DECEMBER 14, 2011

Its one thing if your members are old-school or not that interested in online discussion, but for the demographic they were targeting, why did they think members would want to interact with each other on an online bulletin board while their other online interactions are likely on Facebook or something similar? December 2009 (10).

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Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Now take your segmentation one step further, segmenting your members based on past behavior.

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Last Chance to Participate. Is your SEO Really Optimized?

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69).

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Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2009. (69). 5 months ago.

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Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Three Steps to Engage Volunteers in Membership Mar. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Tony Rossell.

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Marketing Survey Price Discount 40

Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Crowdsourcing.the KEY to Online Engagement.

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Membership Marketing

JULY 11, 2024

Additionally, 31% of associations indicate no change in their membership counts, the highest percentage reported since 2009. These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement.

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Here’s How to Engage Your Members. ► 2009. (69).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). ► September. (3).

Products 40

Products Survey Social Media Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1).

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Marketing Recruiting Recruitment Survey 40

Reid All About it

NOVEMBER 29, 2024

Ben and I finally met in person, after becoming acquainted via blogs and Twitter, at the 2009 ASAE Annual meeting in Toronto. Revenue Generation Through Innovation: A Conversation with Rick Harris Hear how associations can discover new revenue opportunities through creative strategies and innovation. 39 minutes of me.

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