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Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Ouch, I know.
MTI adopted an online community in 2009. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. How do they do it?
You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Yes, there’s a fee, but it looks like a memorable experience so check it out. Many associations struggle to identify additional sources of revenue and content for their members. Tue 9/10 at 2 p.m.
I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Poor memberexperience and poor ROI for these often expensive software solutions. December 2009 (10). November 2009 (10). October 2009 (10). September 2009 (9). August 2009 (8).
Members want to be a part of something exciting and bigger than themselves, and they want to know three things when looking at you as an association: Can I trust you? We do everything to ensure our memberexperience at every level is not boring, but has the opportunity to create memories and emotions that drive them to love our association.
Ben and I finally met in person, after becoming acquainted via blogs and Twitter, at the 2009 ASAE Annual meeting in Toronto. Revenue Generation Through Innovation: A Conversation with Rick Harris Hear how associations can discover new revenue opportunities through creative strategies and innovation. 39 minutes of me.
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