Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. recruiting new members. But its reign is over.” This spawned the mantra “Email is dead.”

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How To Newsletter Content Communications 52

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Reid All About it

MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2009. (69).

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009.

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Associations Now

AUGUST 14, 2018

Youth engagement is central to its new recruitment strategy. Though the program has been in place since 2009, English—who joined APS in 2015—said wants to make sure the program empowers more of its participants into leadership roles, such as running stamp gatherings. “We’re

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Columbus Ohio Recruiting Recruitment 67

Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. December 2009 (8). November 2009 (7).

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Social Media Leadership Innovation Recruitment 70

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

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millennials System Social Media Recruitment 70

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2009 (12). Oct 2009 (2). Sep 2009 (10). Aug 2009 (6). Jul 2009 (5). Jun 2009 (8). May 2009 (4). Apr 2009 (6). Mar 2009 (7). Feb 2009 (7). Jan 2009 (6).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Navigator

APRIL 12, 2013

On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. As of 2009 there were more than 90,000 of these organizations in the U.S. (c)(3) million of these in 2009. million people in 2009.

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Alabama Handbook Washington Pennsylvania 100

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Only 10 percent of respondents said that email was the most effective channel in recruiting new members. Speaking Engagements.

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Recruitment Recruiting Survey Price 40

Association Advocacy Chick

SEPTEMBER 30, 2014

We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. It is only $199 and well worth the investment.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2009. (69). ► 2009. (69).

Marketing 40

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2009. (69).

Marketing 40

Marketing Price Discount Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

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Tools Marketing Recruiting Recruitment 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

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Recruiting Recruitment Leadership Revenue 100

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 4, 2012

Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

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Associations Now

JUNE 12, 2014

A new study from the ASAE Foundation and MCI takes a look at some of the latest strategies associations are using to grow globally. According to the study, growers adhere to several common strategies: “Grower organizations frequently express a deliberate commitment to global growth,” the report noted. A dedicated commitment.

America 40

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AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ► 2009. (53). ► October. (3). ► September. (6).

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2009. (69).

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). What Membership Means Around the World. Network with Me.

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Awareness -- when prospects first discover you.

Marketing 40

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Membership Marketing

JUNE 10, 2010

For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). Email This BlogThis! 2 comments: David M.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile.

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AMR Management Services

OCTOBER 2, 2012

HBR’s print advertising revenues dropped 24 percent in 2009. In 2009, HBR dove into the digital divide. The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. ► 2009. (53).

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Case Study Library Content Kentucky 64

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Association Subculture

SEPTEMBER 24, 2009

Thursday, September 24, 2009. September 27, 2009 8:39 PM. Sarah Sladek Author, The New Recruit Founder, The RockStars@Work Conference CEO, Limelight Generations. September 30, 2009 4:49 AM. September 30, 2009 3:45 PM. strategy. (5). skip to main | skip to sidebar. We dont need no education. Sarah Sladek.

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Membership Marketing

DECEMBER 31, 2009

Thursday, December 31, 2009. at Thursday, December 31, 2009. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Happy New Year! 1879-1955). Tony Rossell.

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Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). View my complete profile.

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