Nonprofit Marketing Guide

JANUARY 4, 2010

Here are my three words for 2010: ENOUGH. What are your three words for 2010? P.S. We are kicking off the new year on Thursday with an interactive conference call on Trends for 2010 and Your Nonprofit Marketing Plan for a New Year. Chris’s blog post inspired many other people to pick three words too. Get the Details Here.

eBook 57

eBook Marketing Strategy Communications 57

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. However a shift is underway as AddThis’s infographic (below) sums up the state of sharing at the end of 2010.

Strategy 70

Strategy Press Release Social Media Revenue 70

Nonprofit Marketing Guide

APRIL 14, 2010

They knew they needed a social media strategy, but found the whole idea completely overwhelming. With new stories in hand each month, Courtney can now use storytelling as the central driver in a communications strategy. Another story can go out in print communications. Sound familiar? One story can go in the e-newsletter.

Atlanta 76

Atlanta Strategy Marketing Metro 76

Idea Architects

JUNE 22, 2012

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

Strategy 60

Strategy Columbus DC Louisville 60

Association Subculture

APRIL 12, 2011

Words Make Worlds - Part 4 - Strategy vs Cultivation. This paper is a MUST READ for anyone interested in innovation in our association community. If we only develop strategy for our landscape once per year we won’t get the results we actually want. Labels: strategy. communications. (4). community. (3).

Strategy 100

Strategy Innovation System Analysis 100

Nonprofit Marketing Guide

OCTOBER 22, 2010

And once you have your fundraising plan in place, join Network for Good’s 2010 Year-End Fundraising Challenge ! Speaking of challenges, the results of the 2010 Nonprofit Tagline Awards have been published. Tags: Mixed Links Nonprofit Communications. Get the Details and Register. Happy Friday to you all!

Communications 67

Communications North Carolina DC Press Release 67

Nonprofit Marketing Guide

MAY 4, 2009

Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. think I like team 3’s home page the best, but team 2’s strategy the best. The Open Sharing.

Examples 68

Examples Strategy Marketing Atlanta 68

Higher Logic

AUGUST 15, 2018

As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business.

Portland 31

Portland Press Release Software Revenue 31

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

YourMembership

MARCH 8, 2013

What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? According to a recent study, CEO social engagement at some of the world’s largest companies has almost doubled since 2010. 9) Unplugged: Got Social?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Thanks For Playing

MARCH 21, 2012

Recapture your lost community members. Building an integrated communications strategy. On that topic, what is strategy anyway? Labels: Barbara Ehrenreich , blog roundup , communication , Facebook , fundraising , Harvard Business Review , Joe Gerstandt , leadership , online communities , Shelly Alcorn , Social Fish.

Social Media 150

Social Media United States Leadership Association Management 150

AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? How to Create a Content Marketing Strategy. Make your Online Community Active.

Communications 64

Communications Kentucky Library Dallas 64

Nonprofit Marketing Guide

AUGUST 10, 2009

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide&# book (available Spring 2010) to time. I want it to be specific to the workload of nonprofit communicators. Here are a few of the topics I know will be in the chapter: - Content creation strategies that help you repurpose what you create.

Communications 59

Communications Tips Course Social Media 59

Associations Now

MAY 26, 2017

So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. “A USTMA also wants to communicate the industry’s contribution to the U.S.

Communications 42

Communications Strategy Press Release United States 42

Nonprofit Marketing Guide

NOVEMBER 11, 2009

I was one of 10 guest speaker’s in Gail Perry’s 2009 Year-End Fundraising Strategy Telesummit. What do you want to see on the 2010 schedule? Here’s some great information — a tasty cocktail of mixed links — that I’ve saved to share with you. Fundraising. December 8: Finding More Supporters Online.

Communications 69

Communications United States Case Study Course 69

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. How to Create a Content Marketing Strategy.

Content 64

Content How To Strategy Marketing 64

Association Subculture

JUNE 19, 2010

Saturday, June 19, 2010. June 19, 2010 9:58 PM. June 20, 2010 10:05 AM. June 20, 2010 10:15 AM. June 20, 2010 10:20 AM. June 20, 2010 10:20 AM. June 21, 2010 6:51 AM. June 21, 2010 7:52 AM. communications. (4). community. (3). strategy. (5). skip to main | skip to sidebar.

United States 100

United States Project Leadership Association Management 100

Associations Now

MARCH 15, 2023

Around 2010, CUPA-HR began experimenting with alternate work schedules during the remainder of the year. He shared strategies for implementing a four-day workweek and how associations can create an environment that supports staff but also meets member expectations. Email communication also makes the shorter workweek a bit easier.

Price 110

Price Team Strategy Education 110

Jamie Notter

FEBRUARY 23, 2012

I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9).

Leadership 70

Leadership Project Communications Social Media 70

Association Subculture

DECEMBER 29, 2010

Wednesday, December 29, 2010. I know I said I had posted my last post for 2010. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ▼ 2010. (24). skip to main | skip to sidebar.

United States 100

United States Association Management Leadership Education 100

Association Subculture

APRIL 30, 2010

Friday, April 30, 2010. Recently, on April 6, 2010, the DC Circuit Court of Appeals ruled in favor of Comcast and against the Federal Communications Commission. As recently as May 3, 2010 he was quoted as saying he may be abandoning plans to reclassify broadband. communications. (4). community. (3).

United States 100

United States Leadership Conference Education 100

Associations Now

AUGUST 28, 2023

We also saw the negative impact of the Great Recession in our 2010 report,” he said. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98

Report Recruiting Recruitment Innovation 98

Association Subculture

NOVEMBER 30, 2010

Tuesday, November 30, 2010. What Associations Can Learn from the Reinvention Summit 2010. Imagine my surprise and delight at running across the Reinvention Summit 2010 , Twitter hashtag #story10. November 30, 2010 10:24 AM. November 30, 2010 1:57 PM. December 1, 2010 11:13 AM. December 16, 2010 12:12 PM.

Conference 100

Conference Education Course Price 100

Association Subculture

DECEMBER 21, 2010

Tuesday, December 21, 2010. As we headed out to the parking lot for the Great Cracker Exchange of 2010, I was schlepping along in usual anti-fashion fashion, avoiding eye contact, trying desperately to blend into the crowd and not appear "groupie-esque.". I thought it would be a good post to end 2010 on. Short of It. Are those.?

Sacramento 100

Sacramento Association Management United States Leadership 100

Association Adviser

MARCH 19, 2013

It’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). How clarified is your organization’s social media strategy? Almost half believed they had their social media strategies locked down. What is the No.

Social Media 60

Social Media Membership Management Survey System 60

Association Subculture

DECEMBER 10, 2010

Friday, December 10, 2010. Every marketing/communications/branding bone in my body is screaming about the fakey poser graphic design firm baloney, a beautiful screen-printed, meaningless slogan. Labels: association , branding , communications , marketing. December 11, 2010 5:57 AM. December 11, 2010 9:48 AM.

Association Management 100

Association Management United States Maine Leadership 100

Association Subculture

AUGUST 11, 2010

Wednesday, August 11, 2010. Crispin cleverly shot across Apples bow with the "Im a PC" campaign which was a really, solid and effective strategy, but I dont think they were going for cool with that one. (If August 12, 2010 1:03 AM. August 12, 2010 9:11 AM. communications. (4). community. (3). strategy. (5).

Miami 100

Miami United States Examples Leadership 100

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Neither is communications or public relations. Their expectations for communicating online with their favorite charities will likely be extremely high.

Marketing 87

Marketing Social Media Communications Press Release 87

Nonprofit Marketing Guide

NOVEMBER 4, 2010

Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. In your email communications. In your print and other offline communications. You’ll leave the webinar with a basic online fundraising strategy that you can customize for your organization.

Social Media 68

Social Media Course Communications Content 68

Association Subculture

JANUARY 3, 2010

Sunday, January 3, 2010. January 4, 2010 8:07 AM. January 4, 2010 9:33 AM. January 5, 2010 8:16 PM. January 7, 2010 1:17 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5).

Committee 100

Committee Process United States Project 100

Jamie Notter

MAY 16, 2012

In the sense of not letting us settle for weak strategies and ineffective processes. Decentralize without clearly communicated high standards for results is probably a waste of time! December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9). July 2010 (5).

Social Media 70

Social Media Leadership Innovation Recruiting 70

Association Subculture

APRIL 19, 2012

I find this game so fun because it so clearly illustrates the principles of tone and inflection and how incredibly important they are in our communications. It bears repeating that in any online communications (facebook, twitter or otherwise) we need to be doubly aware that our audience cannot read our inflection. communications. (4).

United States 100

United States Communications Leadership Education 100

Association Subculture

SEPTEMBER 3, 2010

Friday, September 3, 2010. September 15, 2010 4:24 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ▼ 2010. (24). skip to main | skip to sidebar. Lessons From #ASAE10.

St. Louis 100

St. Louis Austin United States Leadership 100

Association Subculture

DECEMBER 19, 2011

At the end of 2010, I found myself very overwhelmed with the barrage of content I was swimming in and the sheer volume of strategic objectives that I was trying to sort through for my portion of our consulting practice. Labels: strategy. communications. (4). community. (3). strategy. (5). Trampoline Strategy.

United States 100

United States Leadership Content Education 100

Nonprofit Marketing Guide

JUNE 14, 2010

If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Join us this Wednesday for our webinar on Bootstrapping a Marketing Plan for the Rest of 2010. Includes archive of the last three months too!

New York City 64

New York City Marketing New York DC 64

Idea Architects

NOVEMBER 14, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.” Dec 2010 (2).

Leadership 60

Leadership Columbus DC Louisville 60

Nonprofit Marketing Guide

APRIL 16, 2012

Many of these people are the ones likely who gave for the first time in 2011, accounting for that 37% growth seen from 2010. Kivi’s 2012 Nonprofit Communications Trends Report shows us that respondents website and email marketing constitute the most important communications tools. Messaging is critical. Testing is critical.

Marketing 75

Marketing Email Marketing Newsletter Communications 75