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Student Memberships Could Be a Thing of the Past

Association Analytics

We’re seeing less and less kids moving into higher education , with enrollments dropping over 8 percent between 2010’s all-time peak and 2021. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Following the economic downturn, the proportion of associations reporting increased membership rapidly rose from a low of 36% in the 2010 report to nearly 50% and higher in the following benchmarking years.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

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30+ Free Webinars for Nonprofits - April 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Volunteers E-mail marketing Social networking Non-profit Communications training event management Membership management Donor management webinar social media.

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2010 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, February 12, 2010. 2010 Membership Marketing Benchmarking Survey: Please Participate. at Friday, February 12, 2010.

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Membership Marketing Blog: ASAE 2010 Marketing & Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. Publications.