Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9). July 2010 (5). June 2010 (9).

New York 70

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Nonprofit Marketing Guide

JANUARY 21, 2011

The Blackbaud Index reports some good news for small nonprofits: The Index found that three-month overall giving for small organizations (prior year revenue of < $1 million) increased 18.2% Check out Calder Strategies Mobile Campaign Primer. in November. These are year-over-year stats. Still not sure about mobile technology?

Marketing 68

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

Strategy 40

Strategy Marketing Price Survey 40

Event Industry News

MAY 21, 2020

million, a tenfold increase since 2015 and an all-time record for a First-Class County* Results underpinned by international match revenues of £17.5 million), as Lancashire Cricket’s management successfully completed their strategy of continuing to diversify its business model, recruitment of best-in-class talent and targeted investment.

Metro 83

Metro Class Revenue Report 83

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). Primary challenges. About the study.

Communications 60

Communications Revenue Social Media Survey 60

Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. December 2010 (5). November 2010 (8). October 2010 (8). September 2010 (7). August 2010 (9). July 2010 (5). June 2010 (9). May 2010 (3). April 2010 (8). March 2010 (9). February 2010 (5).

Review 70

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Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. strategy. (5). skip to main | skip to sidebar. How will we weather this storm?

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Associations Now

MAY 21, 2016

Looking into new markets or revenue opportunities can give associations a cushion in a downturn, but boards can stop short of investing in new ideas if the economic picture isn’t sunny. But Younger says there’s a potential missed opportunity for association to begin considering what strategies might or might not work in the next few years.

How To 59

How To Revenue Report Education 59

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). ► 2010. (24). It is part of a worldwide drive for greater social justice.".Mohamed

United States 100

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Event Industry News

AUGUST 5, 2019

MacMillan, currently CEO of Visit DFW, a consumer content marketing venture for tourism stakeholders in the Dallas-Fort Worth area, will be responsible for PCMA’s global brand development and marketing strategies. . s successful national bid for the 2010 Olympic Winter Games. He developed and led Vancouver, B.C.’s

Leadership 60

Leadership Team Fort Worth Dallas 60

Association Adviser

MARCH 19, 2013

Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010. The approach for generating revenue outside of membership dues is no exception. By Bob Burris. He is the author of How to Sell Sponsorships, Tickets & Popcorn.

Revenue 60

Revenue Cost America Social Media 60

Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. strategy. (5). ► 2010. (24). Stay alive. at 9:12 AM. Newer Post.

United States 100

United States Leadership Education Strategy 100

Associations Now

DECEMBER 16, 2013

Associations that implement a strategic approach to incorporating technology into learning report more revenue gains, according to a new report from Tagoras. percent of organizations with a formal strategy for how technology will be used to enable or enhance learning report an increase in revenue, versus 51.7

Report 40

Report Technology Blended Learning Revenue 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. Until 2010, the venerable business journal was Struggling With Decline.

Case Study 64

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GlowGlobally

SEPTEMBER 18, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based strategies are incredibly important and work more effectively than traditional advertisement. GrowGlobally.org.

Marketing 60

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Idea Architects

JULY 23, 2012

in order to generate extra revenues. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2010 (2). Nov 2010 (9). Oct 2010 (10). Sep 2010 (3). Aug 2010 (3). Jul 2010 (1). Jun 2010 (7).

Columbus 60

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

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Membership Marketing

MARCH 11, 2010

Thursday, March 11, 2010. The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14). Publications.

Marketing 40

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

Report 40

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM. July 26, 2010 5:24 PM. Publications.

Recruiting 40

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Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). ► 2010. (24). generations. (2).

United States 100

United States Education Leadership Association Management 100

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Analysis Price 40

GlowGlobally

DECEMBER 6, 2010

global association strategy, regional planning and local infrastructure to grow your business. Using the latest research findings from leading global institutions, MCI assembled a more indepth megatrends analysis to help clients with 2011 strategy and planning from which these posts are excerpts. GrowGlobally.org. Membership.

Certificate 60

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Association Subculture

DECEMBER 7, 2009

We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Trade shows were the major source of revenue. This issue is complex. Work through your bylaws.

United States 100

United States Price America System 100

Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Publications.

Los Angeles 40

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Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010. October 12, 2010 11:23 PM.

Price 40

Price Marketing How To Survey 40

Elipsis Partners

MARCH 16, 2009

The course started with accounting and finance, and moved on through topics such as strategy and leadership. At the same time, I was responsible for bringing in millions of dollars in revenue for an association. I can see how revenue drives the activies of even non-profit organizations. December 2010 (2). Blog Archive.

DC 40

DC United States Washington Course 40

Executive Connections

FEBRUARY 4, 2009

Their site, supported by advertising revenue, offers videos and related articles that provide advice, information and solutions to growing small businesses. For example, read about How to Organize Your Work Email or Strategies for Customer Service. September 2010. August 2010. April 2010. March 2010.

New York City 40

New York City New York Library Content 40

Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. ▼ 2010. (46). What Strategy Leads to Membership Growth? 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Newer Post.

Price 40

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Membership Marketing

JUNE 17, 2010

Thursday, June 17, 2010. at Thursday, June 17, 2010. Labels: Growing Membership , Growth Characteristics , Growth Strategy. June 23, 2010 12:24 PM. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. June 23, 2010 2:44 PM. June 23, 2010 3:16 PM.

Organization 40

Organization Price Survey Recruiting 40