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Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.
There were also some highly rated marketing-communications articles posted in the "Other" category. Here's a look at some of the most popular links submitted to Association Jam in January, 2011 by category: Membership: Three Reasons Why Representation of Member Needs is the Biggest Challenge for Associations.( read more ).
Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences.
A number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011. Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).(
My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Do you give up on email? What about print?
Before communicating with that audience, do all you can to put yourself in their shoes – research, listen and seek advice of those who are like that audience. Tagged: Art , Association , Content Marketing , Innovation , Marketing , Web and Social Media , Writing & Blogging. Image by Nick Bygon.
Tagged: Association , Conference , Innovation , Marketing , Social Networking , Web and Social Media , Writing. He prefers an “environmental” approach using social media as “long-term tools that can strengthen civil society and the public sphere,” a role that media has played throughout history — providing access to conversation.
Thorsen shares Ten Time Management Tips for Nonprofit Communicators. Tagged: Marketing , Productivity , Twitter , Writing & Blogging. If you absolutely must send a press release, I wrote earlier this year about ways to improve a press release’s chances of piquing interest. Don’t pass her by because of the word “nonprofit.”
It looks like February is going to be as busy month - with 31 (and counting) free non-profit webinars already scheduled. There is a wide range of webinar topics, so have a good look through this round-up, since there's bound to be something of interest to you or other folks in your organization.( read more ).
Thursday, August 11, 2011. Association Subculture Reflects on ASAE 2011 in St. August 11, 2011 2:07 PM. August 11, 2011 2:11 PM. August 12, 2011 7:43 AM. August 12, 2011 9:17 AM. communications. (4). community. (3). marketing. (2). ▼ 2011. (27). The chills that you spill.
Think is one of the UK’s leading specialist publishers for membership organisations and since 2011 it has conducted Re:member, a large annual survey of communications leaders in UK professional membership organisations. 63% use webinars: This is a high percentage and a pleasant surprise.
Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 1. Nonprofit Tagline Database: A new database of 4,800+ taglines and the guide to making them work - the 2011 Nonprofit Tagline Report - is available from [link].
Reaching out to more people, more often, demands an integrated approach to your marketing and fundraising communications. Otherwise, you’ll send mixed messages and end up with “all action, no traction” communications. one for each communications channel). That’s where an editorial calendar comes in.
As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention.
Seeking community in associations since 2008. 13 December 2011. Below youll find the slides from my presentation with Andrew Hanelly , Polly Karpowicz , and Maggie McGary at the ASAE Technology Conference last week: What the Tech Is Going on with Your Online Communications. ▼ 2011. What the Tech? Google Analytics.
A little while ago I wrote a post about content marketing. (It’s It’s one of those hot marketing terms that writers scoff at. In its simplest terms content marketing is about providing content that your audience wants. But for marketers and communications people everywhere, we’re just learning this.
This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? Many of these people are the ones likely who gave for the first time in 2011, accounting for that 37% growth seen from 2010.
Marketing planning – real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more.
Throwing out a number to your organization without clear communication on the mission behind it is like dumping them in the ocean, pointing at the cruise ship on the horizon and telling them, “get there.” Sadly, some organizations confuse communicating revenue goals with organizational ones. Associations. Chambers + EDCs.
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing.
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Sage asked how nonprofits were measuring the results of their email marketing. Email Evaluation.
We’ve got some great social media and communications posts today. When I released my 2012 Nonprofit Communications Trends Report , I found that creating and sharing videos gained more in importance for nonprofits from 2011 to 2012 than other social media channels. Welcome to another round of Mixed Links!
nonprofits in 2011 rose 7.5% Finally, here’s what’s coming up next in our Nonprofit Marketing Guide Webinar Series. Feb 16: Helping Your Staff and Board Become Great Nonprofit Marketers. During this webinar, you’ll learn how to create relationships with your supporters through strong messages. Feb 8: Help!
Seeking community in associations since 2008. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2011. skip to main | skip to sidebar. Thanks For Playing. 22 May 2012. Gone Fishin. Back around June 4! Friday Top 5. ► April. (21).
To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( read more ).
Has communication been a longstanding issue and this is just how they decide to express their dissatisfaction? You won’t always be able to tell them what they want to hear but make sure you communicate your message in a professional and respectful way. Smith is the Director, Inbound Marketing at YourMembership.com.
If you have made well-informed hiring decisions and brought in people who represent you in the fashion and tone in which you want to be represented (which you undoubtedly communicated to them) and you’ve empowered them to speak and act on your behalf, you’re on your way to becoming the “wind beneath their wings.”
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