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Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
In February, blog posts and articles on SocialMedia, Membership, Volunteers, Leadership and non-profit communications (listed under "Other") were the top rated links on AssociationJam.org. Here's a look at some of the most popular links submitted to Association Jam in February, 2011 by category: ( read more ).
3 Simple Steps to Extinguishing a SocialMedia Firestorm. May 17th, 2012 | Posted in SocialMedia and Business Trends. Don't be aggressive in your approach to socialmedia attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in socialmedia.
In January, the top rated links on AssociationJam.org were for blog posts and articles on Membership, Volunteers and Fundraising, with Technology and SocialMedia not far behind in the votes tally. There were also some highly rated marketing-communications articles posted in the "Other" category. read more ).
Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences. Read more at Avectra….
My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. And must you add socialmedia to the mix? Readers will still have access to articles through search engines and socialmedia.
Here’s a look at the most popular links on Association Jam in March 2011 - where blogs or articles on events, leadership, volunteers and socialmedia received the highest number of votes from the visitors to AJam this month.( read more ).
What If Don Draper Ran SocialMedia for Your Association? March 27th, 2012 | Posted in SocialMedia and Business Trends. how would your association’s socialmedia plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? . Photo credit: Frank Ockenfels 3/AMC.
A recent survey on Technology Trends for Nonprofits suggests that, compared to email and socialmedia engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).
Clay Shirky ’s Foreign Affairs article, The Political Power of SocialMedia (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of socialmedia to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?
Before communicating with that audience, do all you can to put yourself in their shoes – research, listen and seek advice of those who are like that audience. Janet McNichol writes about making association business cards socialmedia-friendly but her advice works for any organization. He’s right. Hire a chief content officer.
She also recognized Smith’s behavior as a socialmedia failure for ESPN. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform. Show them how to communicate, especially to critics; don’t assume they already know. Tagged: Twitter , Web and SocialMedia.
A number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011. Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).(
Associations and non-profits are very busy trying to figure out socialmedia. How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? The opportunities for enhanced sharing and collaboration presented by socialmedia are mind-blowing.
The 2011 Nonprofit Communications Trends Report is officially available! Here’s one of the charts from the report, which shows how nonprofits ranked 14 different communications tools. Facebook comes after only websites and email as important communications tools for nonprofits. Love the daily blogging?
That’s the average time viewers will spend on a socialmedia video before they decide to move on. Many have pointed to socialmedia as the cause of our shorter attention spans, although movie and television shots have also become shorter. Socialmedia microlearning experiments at Candid What is microlearning?
It’s my favorite socialmedia platform by far. Thorsen shares Ten Time Management Tips for Nonprofit Communicators. Once you have a good topic, review The Ultimate 8-Point Checklist for Remarkable Content by Pamela Seiple on the Hubspot blog. I love Twitter. Peter Shankman lists The Top 10 Things That Need to Die on Twitter.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
During last week’s webinar, SocialMedia Fear Factor: Getting Over What’s Holding You Back (recording available now to All-Access Pass holders), I asked participants how they felt about the idea that, because of socialmedia, everyone associated with their cause, in any way, is now a potential spokesperson.
It looks like February is going to be as busy month - with 31 (and counting) free non-profit webinars already scheduled. There is a wide range of webinar topics, so have a good look through this round-up, since there's bound to be something of interest to you or other folks in your organization.( read more ).
Thursday, August 11, 2011. Association Subculture Reflects on ASAE 2011 in St. I think I come across as more social in socialmedia than I have the physical capacity to be at on-site events. August 11, 2011 2:07 PM. August 11, 2011 2:11 PM. August 12, 2011 7:43 AM. August 12, 2011 9:17 AM.
Seeking community in associations since 2008. 13 December 2011. Below youll find the slides from my presentation with Andrew Hanelly , Polly Karpowicz , and Maggie McGary at the ASAE Technology Conference last week: What the Tech Is Going on with Your Online Communications. ▼ 2011. Alltop SocialMedia.
In that post, I urged you to think of your socialmedia writing goals in terms of the reaction you were looking for. However, much of the current discussion and debate around socialmedia ROI focuses on the Doing goal. But I believe that much of value of socialmedia comes from building rapport and trust with people.
Today we are going to tackle socialmedia. 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud). Convio focused more on email and websites than socialmedia, so we’ll focus on the last two here. Average Facebook and Twitter communities grew by 30% and 81%, respectively.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that socialmedia is still considered a broadcast medium by many associations. percent) and demonstrating that they can do socialmedia (20.2 percent agree).”
February 29th, 2012 | Posted in SocialMedia and Business Trends. That is the dilemma many organizations are facing now with the advent and subsequent embracing of socialmedia – are your employees “out-shining” your group/brand? SocialMedia and Business Trends. Corporate + Social.
June 29th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Socialmedia is a wonderful way to connect, isn’t it? But we’re past that point in socialmedia, right? SocialMedia and Business Trends. Corporate + Social. Are You Connected?
Seeking community in associations since 2008. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2011. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk.
In his newsletter he wrote about how the folks at SocialMedia Camp in Victoria, British Columbia made his experience memorable. Sure, listening is important in socialmedia but you shouldn’t just be listening to what people are saying about you. SocialMedia and Business Trends. Corporate + Social.
For instance, if you love socialmedia but it’s not in your job description talk to someone on staff and offer to do it for them or do what one gentleman did in the article and offer to give brown bag lunch seminars on a topic of great interest. SocialMedia and Business Trends. Corporate + Social.
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.
January 18th, 2012 | Posted in SocialMedia and Business Trends. Once you’ve established (and communicated out) the difference between acceptable and unacceptable content, you would need to place someone in charge of monitoring. SocialMedia and Business Trends. Corporate + Social. Leave a Reply.
July 12th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. I was hoping to have your socialmedia expertise in the audience today.” 1 be comprised of specific details regarding the recipient of the compliment and #2 be communicated in a way outside of “common-place language.”
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; socialmedia AND grassroots marketing.
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