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You’ve Got to Read This: February 10, 2011

Reid All About it

Innovation starts with self-critique (which is why it’s so rare) , says Peter Linett. His litmus test for innovation: “I ask myself whether it feels like it was designed by that kind of institution, within its traditions, values, and personality — its comfort zone. Bottom-feeders! Image by Nick Bygon.

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3 Tips to Generate Sponsor Revenue on Your Association Website

GrowthZone

Since 2011, Growthzone has partnered with Kyle to help Chambers and Associations grow. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. The post 3 Tips to Generate Sponsor Revenue on Your Association Website appeared first on GrowthZone.

Revenue 88
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Stop Selling Sponsorships Like Advertising

GrowthZone

When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Since 2011, Growthzone has partnered with Kyle to help Chambers and Associations grow.

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Five Things Associations Can Learn From Amazon

YourMembership

We don’t have that kind of revenue! Innovation. “Innovation” for your association community may not be about creating a revolutionary process or service. ©1998–2011, YourMembership.com Inc. Five Things Associations Can Learn From Amazon. They didn’t create the tablet concept or online ordering.

Price 150
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Overcoming the association value gap: part I

Principled Innovation

In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. No other single revenue category comes close to reaching that number.

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ► 2011. Share on FriendFeed.

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Thanks For Playing: Get Your Ideas Here!

Thanks For Playing

Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Labels: ASAE , innovation , presentations. ► 2011. The Grassroots Innovation Leader. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Friday Top 5.