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Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want?
A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. MembershipManagement.
February 23rd, 2012 | Posted in MembershipManagement. If you are using storytelling for your business or organization’s marketing, consider expectations for a moment. Smith is the Director, Inbound Marketing at YourMembership.com. MembershipManagement. Membership Solutions. Leave a Reply.
A little while ago I wrote a post about content marketing. (It’s It’s one of those hot marketing terms that writers scoff at. In its simplest terms content marketing is about providing content that your audience wants. But for marketers and communications people everywhere, we’re just learning this.
February 6th, 2012 | Posted in MembershipManagement. Mike has been a valuable part of our team here at YM, having previously worked in the Sales and Marketing Department before moving to Customer Support in late 2011. Prior to joining YM two years ago, Mike served as Risk Manager for a yacht manufacturing company.
December 9th, 2011 | Posted in MembershipManagement. Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Keeping the Energy Alive Post-Conference – Friday Fix” David Sieg says: December 9, 2011 at 4:40 pm. MembershipManagement. Membership Solutions.
March 1st, 2012 | Posted in MembershipManagement , Social Media and Business Trends. I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. Smith is the Director, Inbound Marketing at YourMembership.com. MembershipManagement.
September 14th, 2012 | Posted in Member Engagement + Retention , MembershipManagement. This seems like odd advice to give someone who works in a membership organization. Of course, this group involves a responsibility in something larger than myself but if I had this same experience at a marketing association meeting, would I?
June 21st, 2012 | Posted in MembershipManagement. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Smith is the Director, Inbound Marketing at YourMembership.com. MembershipManagement. Membership Solutions.
January 12th, 2012 | Posted in Member Engagement + Retention , MembershipManagement , Social Media and Business Trends , YourMembership.com News. Now the marketing association can produce a report detailing the average wage earned, dollars spent and where for their members. MembershipManagement. Name (required).
March 15th, 2012 | Posted in Member Engagement + Retention , MembershipManagement. With membershipmanagement tools we can remember details about their lives and our past conversations. Smith is the Director, Inbound Marketing at YourMembership.com. MembershipManagement. Membership Solutions.
December 21st, 2011 | Posted in MembershipManagement , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. 2 Comments to “The Future of Associations” Jeffrey Cufaude says: December 28, 2011 at 5:11 am. MembershipManagement. Name (required).
April 17th, 2012 | Posted in MembershipManagement. We all have financial goals to obtain, be it membership goals, sales goals, event ticket goals or any other. Smith is the Director, Inbound Marketing at YourMembership.com. MembershipManagement. Membership Solutions. YourMembership.com Blog.
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