Reid All About it

JUNE 23, 2011

I’m not ready to declare the end of traditional marketing. One-way broadcast marketing will continue to serve its purpose with web, print, TV and radio copy. However, with the rise of social media, marketing has forever changed. You-to-you marketing is often more effective than traditional methods. . “Oh,

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YourMembership

MARCH 27, 2012

What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? . Photo credit: Frank Ockenfels 3/AMC.

Social Media 150

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YourMembership

AUGUST 6, 2012

Don’t Miss Our Social Media Contest! August 6th, 2012 | Posted in Social Media and Business Trends , YourMembership.com News. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. ©1998–2011, YourMembership.com Inc.

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Reid All About it

APRIL 26, 2011

And must you add social media to the mix? Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media.

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Reid All About it

MARCH 31, 2011

By using social media platforms, organizations can give “personal, one-on-one attention to their entire customer base, no matter how large.” What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA?

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YourMembership

FEBRUARY 14, 2012

Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. The work we are doing in social is largely new and there is no equation behind it that will work 100% of the time for every person. Smith is the Director, Inbound Marketing at YourMembership.com.

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Reid All About it

FEBRUARY 10, 2011

Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization. ” “ Please, don’t hire a social media director ,” says Dion Algeri. Too often organizations start their journey into social media by hiring someone to do social media.

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Reid All About it

SEPTEMBER 13, 2011

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Need marketing inspiration? Lots of people know just enough about marketing to be dangerous. Save it for the weekend. I hope not.

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Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

Social Media 150

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YourMembership

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. That is all.

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Wild Apricot

NOVEMBER 22, 2010

A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).

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Reid All About it

FEBRUARY 3, 2011

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer?

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Wild Apricot

DECEMBER 22, 2010

A number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011. Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).(

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Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Maybe, like Anheuser-Busch and Miller/Coors, ESPN thinks their entire market is 22 year-old men who are obsessed with boobs and balls (the athletic kind, of course) — a market that likes Smith’s brand of humor. Examine your personal brand.

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Wild Apricot

AUGUST 19, 2011

You'll find webinars on cause marketing, fundraising, volunteer management, social media, constituent engagement and much more.( There are over 23 free non-profit webinars in our round-up for September. read more ).

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Wild Apricot

JUNE 17, 2011

This month we've found webinars on topics such as: online event marketing for nonprofits; ramping up Facebook results; your board and fundraising; and measuring social media return on engagement. Here are 20 free webinars for non-profits and membership organizations in July. So check out this round-up of July webinars.(

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Reid All About it

AUGUST 2, 2011

Mike Stelzner wrote about eight ways to do just that on Social Media Examiner. If you write about social media, you might wonder how to spell some of its newfangled lingo. Fear not, Kerry Jones of Bluegrass Media gives us The Grammar of Social Media. So how do you find great content? by Steve Lambert.

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Reid All About it

AUGUST 30, 2011

How many social media platforms do you participate in? Then, quick, read this short post by Simon Mainwaring at Fast Company: Top 10 Ways to Keep Social Media from Driving You Insane. Cindy King collected advice from several Social Media Examiner writers in 21 Dangerous Blogging Mistakes (and How to Fix Them).

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Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

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YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. Corporate + Social.

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Reid All About it

AUGUST 18, 2011

Social media gives us a platform to b h about the ways we’ve been done wrong, and that negative buzz spreads quickly. The good news is we also use social media to rave about our good experiences. I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately.

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Reid All About it

OCTOBER 1, 2011

Here’s my selection of customer service and marketing smarties who impressed me in September. Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. When I read this New York Times story I immediately thought, aha, marketing genius. It’s an example of great social media monitoring leveraged into a PR coup.

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Reid All About it

AUGUST 23, 2011

It’s my favorite social media platform by far. Tagged: Marketing , Productivity , Twitter , Writing & Blogging. Once you have a good topic, review The Ultimate 8-Point Checklist for Remarkable Content by Pamela Seiple on the Hubspot blog. I love Twitter. Peter Shankman lists The Top 10 Things That Need to Die on Twitter.

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YourMembership

DECEMBER 6, 2011

Membership Management Software + Social Networking. December 6th, 2011 | Posted in Social Media and Business Trends. What’s the point of social networking for member-centric organizations? Download mp3 | Social Membership. Smith is the Director, Inbound Marketing at YourMembership.com.

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Jamie Notter

OCTOBER 18, 2011

Social Media is the Wave. Posted October 18, 2011. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing.

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Thanks For Playing

DECEMBER 14, 2011

14 December 2011. Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ▼ 2011. Alltop Social Media.

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Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Thanks For Playing

DECEMBER 13, 2011

13 December 2011. We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. ▼ 2011. Alltop Social Media.

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YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. One of the most powerful things about social media is the amplification factor. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social.

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Thanks For Playing

DECEMBER 27, 2011

27 December 2011. XXI, #537, December 16 and 30, 2011) in the mail. Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. So I open it up to the centerfold, which is the Top 25 CEO Quotes of 2011. December 27, 2011 11:13 AM.

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Wild Apricot

JANUARY 21, 2011

It looks like February is going to be as busy month - with 31 (and counting) free non-profit webinars already scheduled. There is a wide range of webinar topics, so have a good look through this round-up, since there's bound to be something of interest to you or other folks in your organization.( read more ).

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Association Subculture

AUGUST 11, 2011

Thursday, August 11, 2011. Association Subculture Reflects on ASAE 2011 in St. I think I come across as more social in social media than I have the physical capacity to be at on-site events. August 11, 2011 2:07 PM. August 11, 2011 2:11 PM. August 12, 2011 7:43 AM. August 12, 2011 9:17 AM.

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YourMembership

DECEMBER 16, 2011

December 16th, 2011 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. ©1998–2011, YourMembership.com Inc. YourMembership.com Blog. Do Things Differently – Friday Fix.

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YourMembership

APRIL 5, 2012

April 5th, 2012 | Posted in Social Media and Business Trends. That is particularly true in the social media realm. That is particularly true in the social media realm. For those of us who undertake social media on a daily basis, we are constantly tempted to dally in the nonproductive.

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YourMembership

DECEMBER 22, 2011

December 22nd, 2011 | Posted in Social Media and Business Trends. But I was inspired by a post I just read by Jeff Stibel on the HBR Blog Network on “The Simple Way to Avoid Social Media Failures.” But social media has made this increasingly hard to do. Appreciating Failure. Leave a Reply.

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YourMembership

MARCH 23, 2012

March 23rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. ©1998–2011, YourMembership.com Inc. YourMembership.com Blog. Be Concise: Friday Fix.

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