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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. ©1998–2011, YourMembership.com Inc. Advantages.

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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Blogging Elsewhere: April 2011

Reid All About it

In a quest for revenue, the Times will erect a paywall on March 28. Many thought ALA was too bureaucratic and not responsive enough. Read the rest at Socialfish… Photo by Mike Licht. Content Alone Is Not Enough. Will you pay $195 a year to read the New York Times online?

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You’ve Got to Read This: February 10, 2011

Reid All About it

I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Zahn has a very informative post on the Palate Press site about website scraping, copyright, fair use and wine bloggers. Bottom-feeders!

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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

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10 Most Read Articles of 2011

Association Adviser

December 2011 -- Features Association Adviser readers are hungry for answers about technology, member communication, non-dues revenue and peer benchmarking. We present a list of our most popular articles from the past year. By Association Adviser staff.

Revenue 60
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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

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