Remove 2011 Remove Revenue Remove Social Media
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Blogging Elsewhere: April 2011

Reid All About it

And must you add social media to the mix? In a quest for revenue, the Times will erect a paywall on March 28. Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist. Member communication is getting crazy. What about print?

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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Social Media and Business Trends.

Revenue 150
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You’ve Got to Read This: February 10, 2011

Reid All About it

Janet McNichol writes about making association business cards social media-friendly but her advice works for any organization. I’m seeing more and more sites that scrape content without permission and then get higher page ranking and increased advertising revenue. Bottom-feeders! He’s right. Image by Nick Bygon.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

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Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

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Membership Must Have Its Privileges

YourMembership

May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There’s been a lot of talk recently by social media pundits about what they charge for and what is free. Social Media and Business Trends. Corporate + Social. ©1998–2011, YourMembership.com Inc.