Nonprofit Marketing Guide

DECEMBER 19, 2012

In case you missed any of these, here are our Top Ten blog posts from 2012, along with some commentary on why I think they made the Top Ten. 2012 Nonprofit Communications Trends – Infographic. My Communications Director is an Idiot. The Accidental Rebranding of Komen for the Cure.

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YourMembership

FEBRUARY 10, 2012

February 10th, 2012 | Posted in Member Engagement + Retention. I “borrowed” this idea from Jay Baer of Convince & Convert from a talk he gave at SocialFresh East 2012 this past week. Don’t make communicating with them an all or nothing. Smith is the Director, Inbound Marketing at YourMembership.com.

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Thanks For Playing

MAY 22, 2012

Seeking community in associations since 2008. 22 May 2012. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ▼ 2012. Maurice Sendak, 1928-2012. Social Media And Events Continue To Grow: 2012 Research. 2 days ago.

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YourMembership

MAY 25, 2012

May 25th, 2012 | Posted in Member Engagement + Retention. Smith is the Director, Inbound Marketing at YourMembership.com. 2 Comments to “Following Up: Friday Fix” Geoff says: May 30, 2012 at 8:11 am. Christina says: May 30, 2012 at 10:55 am. Corporate Responsibility. YourMembership.com Blog. Leave a Reply.

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Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

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Nonprofit Marketing Guide

OCTOBER 8, 2012

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It does mean that you need to do both well.

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Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). Email Marketing Challenges.

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Nonprofit Marketing Guide

NOVEMBER 14, 2012

Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).

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YourMembership

MARCH 2, 2012

March 2nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. A little while ago I wrote a post about content marketing. (It’s It’s one of those hot marketing terms that writers scoff at. In its simplest terms content marketing is about providing content that your audience wants.

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YourMembership

MAY 15, 2012

May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Saturating a market with clear, consistent messages for a defined period of time will undoubtedly increase success.

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AMR Management Services

FEBRUARY 7, 2012

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."

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Nonprofit Marketing Guide

APRIL 16, 2012

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.

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YourMembership

JUNE 14, 2012

June 14th, 2012 | Posted in Member Engagement + Retention. It’s recognized the world over and has been used for marketing, promotions, merchandising, demonstrations and protests. Smith is the Director, Inbound Marketing at YourMembership.com. ” Tony Scazzero says: June 14, 2012 at 11:20 am.

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Thanks For Playing

APRIL 12, 2012

Seeking community in associations since 2008. 12 April 2012. The thing thats cool about it is that it makes the presenter (me in this case) think deeply about what shes trying to communicate and how best to convey that with words AND images and get crystal clear about the "so what?" April 13, 2012 10:58 AM. ▼ 2012.

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Thanks For Playing

DECEMBER 13, 2011

Below youll find the slides from my presentation with Andrew Hanelly , Polly Karpowicz , and Maggie McGary at the ASAE Technology Conference last week: What the Tech Is Going on with Your Online Communications. The Marketing Sherpa 2011 Social Marketing Benchmark Report. ► 2012. Quick clicks: July 26, 2012.

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YourMembership

MARCH 9, 2012

March 9th, 2012 | Posted in Member Engagement + Retention. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule). Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility.

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YourMembership

MAY 17, 2012

May 17th, 2012 | Posted in Social Media and Business Trends. Has communication been a longstanding issue and this is just how they decide to express their dissatisfaction? You won’t always be able to tell them what they want to hear but make sure you communicate your message in a professional and respectful way.

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YourMembership

SEPTEMBER 18, 2012

September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: business social networking , communication , Corporate Social Networking , member organizations , social media. Corporate Responsibility. Leave a Reply.

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YourMembership

APRIL 17, 2012

April 17th, 2012 | Posted in Membership Management. Throwing out a number to your organization without clear communication on the mission behind it is like dumping them in the ocean, pointing at the cruise ship on the horizon and telling them, “get there.” Smith is the Director, Inbound Marketing at YourMembership.com.

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YourMembership

FEBRUARY 29, 2012

February 29th, 2012 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Don’t Fear Your Employees Becoming Bigger Than You” Christina says: March 1, 2012 at 1:36 pm. YourMembership.com Blog. When employees shine, so do you. Leave a Reply.

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Nonprofit Marketing Guide

APRIL 21, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? It’s time for Mixed Links… Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows. How did everyone’s week go? So many of you may want to know The BEST Way to Find New Donors for Your Nonprofit.

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YourMembership

FEBRUARY 9, 2012

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. You are in charge of an amazing organization, complete with a compelling mission statement, an advisory board of talented and influential community leaders, and a platform that offers a gazillion perks. Corporate Responsibility.

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YourMembership

SEPTEMBER 14, 2012

September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. There was no welcome message, no suggestions on how I could get the most out of this meeting, no expectations communicated. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog.

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MARCH 30, 2012

March 30th, 2012 | Posted in Member Engagement + Retention. set call back expectations and communicate them in an outgoing message. ” Respond in as timely a manner as possible and always exceed the expectations you have established and communicated. Smith is the Director, Inbound Marketing at YourMembership.com.

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: business social networking , communication , social media strategy , social networking sites. Partner Programs. Corporate Responsibility. YourMembership.com Blog.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Nonprofit Marketing Guide

DECEMBER 21, 2012

Looking to change up the look of your website or other online communications? Our good friend, Julia Reich, via NTEN, gives us 2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics. A cool, good-looking (but readable) font just might be the change you need. Curious what gets donors to give?

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YourMembership

JULY 12, 2012

July 12th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. 1 be comprised of specific details regarding the recipient of the compliment and #2 be communicated in a way outside of “common-place language.” Smith is the Director, Inbound Marketing at YourMembership.com.

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Association Adviser

JULY 11, 2012

July 2012 -- Marketing & Communication We explore some of the more popular video and chat programs associations can use to bridge the nonverbal gap that makes up 93 percent of communication. By Kelly Donovan

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YourMembership

JUNE 21, 2012

June 21st, 2012 | Posted in Membership Management. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog.

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Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 To whom does the content need to be communicated?

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YourMembership

MAY 1, 2012

May 1st, 2012 | Posted in Member Engagement + Retention. Explore these possibilities with a little creative thinking and a lot of communication. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

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YourMembership

MAY 9, 2012

May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. If you decide to offer 90% of your content and activities to everyone (regardless of membership) and lock 10% down for members only, you must communicate what that 10% is. Smith is the Director, Inbound Marketing at YourMembership.com.

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EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences.

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Nonprofit Marketing Guide

OCTOBER 17, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Tell us what you do in a typical day as a nonprofit communications pro.

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YourMembership

JANUARY 18, 2012

January 18th, 2012 | Posted in Social Media and Business Trends. Once you’ve established (and communicated out) the difference between acceptable and unacceptable content, you would need to place someone in charge of monitoring. Smith is the Director, Inbound Marketing at YourMembership.com. YourMembership.com Blog.

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