What's Your Marketing Communications Mantra?
Association Adviser
DECEMBER 14, 2012
December 2012 -- Marketing & Communication Ideas to achieve the enlightenment you desire. By Dana Plotke
2012 Communications Marketing 
The ‘Duck, Duck, Goose’ Aspect of Association Communications
Association Adviser
JANUARY 25, 2019
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.
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Results-driven Event Marketing for the Discerning Attendee
Association Adviser
DECEMBER 15, 2017
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 To whom does the content need to be communicated?
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Nonprofit Marketing Wisdom Guide
Wild Apricot
MARCH 2, 2012
Here's a look at the Nonprofit Marketing Wisdom Guide for 2012 - from Nancy Schwartz. It offers tips and advice from more than 200 non-profit colleagues.
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Association Subculture: An Association Take on TrendHunters 2012.
Association Subculture
FEBRUARY 15, 2012
Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. communications. (4). community. (3). marketing. (2). ▼ 2012. (23). An Association Take on TrendHunters 2012 List. skip to main | skip to sidebar. advocacy. (1). appreciative inquiry. (1). association. (25). branding. (3).
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Results-driven Event Marketing for the Discerning Attendee
Association Adviser
DECEMBER 15, 2017
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 To whom does the content need to be communicated?
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10 Most Answered Reader Polls of 2012
Association Adviser
JANUARY 18, 2013
Technically speaking, 2012 was the year of instant gratification. Readers couldn’t seem to get enough of our instapolls about technology and related digital communication topics. Top 10 Association Adviser Instapolls of 2012. Is your association using online video to enhance communication and education? 7, 2013). .
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Association Subculture: Five Terms for 2012
Association Subculture
DECEMBER 19, 2011
Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. communications. (4). community. (3). marketing. (2). ► 2012. (23). Five Terms for 2012.
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A Deep Dive Into Effective Content Marketing
Association Adviser
FEBRUARY 27, 2018
You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. In late 2012, when Content 360 was still in development, ADCI was the first association to sign up for the pilot program.
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Integrate Your Marketing in 2014
Association Adviser
DECEMBER 17, 2013
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
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Association Subculture: Times Like These - My 5 Terms for 2012
Association Subculture
JANUARY 2, 2012
Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.
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Why I like the Market Research Society’s (MRS) successful membership change project
Optimist Consulting
MAY 22, 2014
I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'
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Strategic Communications: The Simple Way to Sell Your Association
Association Adviser
APRIL 12, 2012
Watch excerpts of their presentation "Widening the Scope: Communication Programs That Sell.". Click here for the complete slide presentation. By Association Adviser staff.
Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z
EventMobi: Association Events
JULY 9, 2024
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences.
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Communicating Face-to-Face? There's an App for That
Association Adviser
JULY 11, 2012
July 2012 -- Marketing & Communication We explore some of the more popular video and chat programs associations can use to bridge the nonverbal gap that makes up 93 percent of communication. By Kelly Donovan
Stronger by Association: Make 2012 "The Year of Better Content"
AMR Management Services
FEBRUARY 7, 2012
Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."
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64 Stronger by Association: Communications Audits and Digital Media.
AMR Management Services
JULY 19, 2011
Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? 1 comment: sidhi May 16, 2012 12:59 AM just linked this article on my facebook account. ► 2012. (30). How to Create a Content Marketing Strategy. ► July.
Association 141+: 2012 Resolutions
Association 141+
DECEMBER 20, 2011
2012 Resolutions. One of my favorite posts this week is from Shelly Alcorn on Association Subculture - Five Terms for 2012. Following Shellys lead, here are my 5 for 2012: 1. In 2012 I want half of what I (symbolically) hang to be reminders of where things did not turn out as planned. Association 141+.
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10 Ways to Communicate Better with Instagram
Association Adviser
SEPTEMBER 19, 2013
On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Kelly Donovan is the team leader for online marketing at Naylor, LLC.
Membership Marketing Blog: ASAE Marketing, Membership.
Membership Marketing
MARCH 9, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. at Friday, March 09, 2012. Newer Post.
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Associations Live: Happy New Year - 2012
Associations Live
JANUARY 3, 2012
Tuesday, January 3, 2012. Happy New Year - 2012. communication. (13). communications. (29). marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! The Holidays fell on the weekend this year, so it seemed to stretch the season for an eternity. Blogging. (3).
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Social Media And Events Continue To Grow: 2012 Research
Velvet Chainsaw
JULY 27, 2012
Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 2012 Interesting Social Media Stats For Marketing And Events. 2012 Interesting Social Media Stats For Marketing And Events. Twitter (61%).
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An Introduction to the EU Global Data Protection Regulation
Higher Logic
DECEMBER 5, 2017
Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.
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196 Membership Marketing Blog: Helpful Membership Marketing and.
Membership Marketing
MARCH 27, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, March 27, 2012. Helpful Membership Marketing and Management Resources. at Tuesday, March 27, 2012. Publications.
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Plexus Consulting Group?: 5 Nonprofit Trends to Watch in 2012
Plexus Consulting
MAY 7, 2012
or international market expansion. Monday, May 7, 2012. 5 Nonprofit Trends to Watch in 2012. It’s early in 2012—spring is officially here and our spirits are uplifted. · More Honest Communication between Nonprofits and Their Donors: Oh yes, I do, I do believe it. ▼ 2012. (42).
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40 Turning a Good-bye into a Good Buy: Friday Fix
YourMembership
FEBRUARY 10, 2012
February 10th, 2012 | Posted in Member Engagement + Retention. I “borrowed” this idea from Jay Baer of Convince & Convert from a talk he gave at SocialFresh East 2012 this past week. Don’t make communicating with them an all or nothing. Smith is the Director, Inbound Marketing at YourMembership.com.
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Stronger by Association: Cause Marketing Tips - Target Prospects
AMR Management Services
MAY 18, 2011
Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. 1 comment: andieclark July 12, 2012 9:12 PM I work in a Long Island advertising agency and I find all the information here so helpful.
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64 Thanks For Playing: Gone Fishin'
Thanks For Playing
MAY 22, 2012
Seeking community in associations since 2008. 22 May 2012. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ▼ 2012. Maurice Sendak, 1928-2012. Social Media And Events Continue To Grow: 2012 Research. 2 days ago.
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150 Updated Membership Marketing Tracking Dashboard
Membership Marketing
MARCH 12, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, March 12, 2012. Updated Membership Marketing Tracking Dashboard. at Monday, March 12, 2012. March 20, 2012 1:26 PM.
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Study: Mobile Marketing Field Growing Quickly
Associations Now
MAY 17, 2013
85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. The MMA study suggests that the industry could nearly triple in size from a job-creation level, from 524,000 jobs in 2012 to 1.4
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SCD Group: 5 Tips on Integrated Marketing: Marketing the.
SCD Group
MAY 24, 2012
Thursday, May 24, 2012. 5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. ▼ 2012.
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40 The Number One Thing Successful Networkers Do
YourMembership
MAY 25, 2012
May 25th, 2012 | Posted in Member Engagement + Retention. Smith is the Director, Inbound Marketing at YourMembership.com. 2 Comments to “Following Up: Friday Fix” Geoff says: May 30, 2012 at 8:11 am. Christina says: May 30, 2012 at 10:55 am. Corporate Responsibility. YourMembership.com Blog. Leave a Reply.
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SCD Group
AUGUST 29, 2012
Wednesday, August 29, 2012. Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.”
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40 Reaching Decisions Makers With Conference Communication Has Changed
Velvet Chainsaw
AUGUST 19, 2013
These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “ The @Work State Of Mind Report.”. Consider the following @Work State Of Mind results: When we work and communicate. Only 3% said they did not send or receive emails while on vacation.
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40 Data Nerd Alert: Social Networking Benchmark Report 2012
Beth Kanter
APRIL 13, 2012
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.
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28 Associations Live: MSAE Marketing & Sales Symposium Roundtable.
Associations Live
MAY 7, 2012
Monday, May 7, 2012. MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. 10 steps of communication. May 16, 2012 1:41 PM. communication. (13).
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40 Content Marketing: A Practical Approach for your Association
AMR Management Services
JUNE 15, 2011
Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.
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64 Membership Marketing Blog: Fundraising with Social Media
Membership Marketing
MARCH 8, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, March 8, 2012. at Thursday, March 08, 2012. And give your remarks on email marketing book. March 15, 2012 7:04 AM.
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40 How Moose Became King of the Forest: 5 Tips for Recruiting
YourMembership
MAY 15, 2012
May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Saturating a market with clear, consistent messages for a defined period of time will undoubtedly increase success.
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What Do They Want? ? Friday Fix
YourMembership
MARCH 2, 2012
March 2nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. A little while ago I wrote a post about content marketing. (It’s It’s one of those hot marketing terms that writers scoff at. In its simplest terms content marketing is about providing content that your audience wants.
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SCD Group: Integrated Marketing Tip shows value of adaptive sites
SCD Group
AUGUST 5, 2012
Sunday, August 5, 2012. Integrated Marketing Tip shows value of adaptive sites. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012. Causeaholic. Click on this link.
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40 SCD Group: Integrated Marketing Tip for Associations and Nonprofit.
SCD Group
AUGUST 1, 2012
Wednesday, August 1, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012.
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Plexus Consulting Group?: Better Communications: Make A Plan.
Plexus Consulting
FEBRUARY 28, 2011
or international market expansion. Better Communications: Make A Plan, Stan! Have you been caught in the communications trap? At the annual meeting, a respected past president says into the microphone, “This organization does a crappy job of communicating. Communications are vitally important. By Virgil R.
Implementing a Successful Cause Marketing Campaign
AMR Management Services
JULY 6, 2011
Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. ► 2012. (30). CONTRIBUTORS. AMR MANAGEMENT SERVICES.
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