Optimist Consulting

JANUARY 31, 2013

But how many organisatios then tailor their websites and communications based on the results of the analytics? Instagram and Pinterest were the big social media hits of 2012. Marketing professionals have increasingly become focused on conversion rates on website pages. Visual will become vital.

Social Media 100

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Nonprofit Marketing Guide

OCTOBER 9, 2012

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S. 65% of U.S. I hope you find these stats useful.

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Association Subculture

FEBRUARY 15, 2012

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. communications. (4). community. (3). social media. (3). ▼ 2012. (23). An Association Take on TrendHunters 2012 List. skip to main | skip to sidebar. advocacy. (1). appreciative inquiry. (1). association. (25).

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. One of the most powerful things about social media is the amplification factor. Social Media and Business Trends. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.

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Thanks For Playing

MAY 22, 2012

Seeking community in associations since 2008. 22 May 2012. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ▼ 2012. Maurice Sendak, 1928-2012. Alltop Social Media. SmartBrief on Social Media.

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Nonprofit Marketing Guide

APRIL 18, 2012

Today we are going to tackle social media. First off, here are the reports I’m referencing: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud).

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Nonprofit Marketing Guide

DECEMBER 22, 2011

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. These are the Big Six of nonprofit communications. I’ll share more in 2012! Save $100 on the annual All-Access Pass!

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Association Subculture

DECEMBER 19, 2011

Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. communications. (4). community. (3). social media. (3). ► 2012. (23). advocacy.

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Nonprofit Marketing Guide

NOVEMBER 3, 2011

We’ve opened up our second annual survey on nonprofit communications trends ( please take it now! ) Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites. One nonprofit communicator said she was excited about “boldly going where no one has gone before.

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Thanks For Playing

MARCH 21, 2012

Seeking community in associations since 2008. 21 March 2012. Recapture your lost community members. Building an integrated communications strategy. March 22, 2012 11:20 AM. March 22, 2012 12:42 PM. ▼ 2012. Alltop Social Media. skip to main | skip to sidebar. Thanks For Playing.

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YourMembership

FEBRUARY 10, 2012

February 10th, 2012 | Posted in Member Engagement + Retention. I “borrowed” this idea from Jay Baer of Convince & Convert from a talk he gave at SocialFresh East 2012 this past week. Don’t make communicating with them an all or nothing. Social Media and Business Trends. Leave a Reply.

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Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

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Thanks For Playing

APRIL 12, 2012

Seeking community in associations since 2008. 12 April 2012. The thing thats cool about it is that it makes the presenter (me in this case) think deeply about what shes trying to communicate and how best to convey that with words AND images and get crystal clear about the "so what?" April 13, 2012 10:58 AM. ▼ 2012.

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YourMembership

FEBRUARY 29, 2012

February 29th, 2012 | Posted in Social Media and Business Trends. That is the dilemma many organizations are facing now with the advent and subsequent embracing of social media – are your employees “out-shining” your group/brand? Social Media and Business Trends. They should be.

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Thanks For Playing

DECEMBER 13, 2011

Below youll find the slides from my presentation with Andrew Hanelly , Polly Karpowicz , and Maggie McGary at the ASAE Technology Conference last week: What the Tech Is Going on with Your Online Communications. The Marketing Sherpa 2011 Social Marketing Benchmark Report. ► 2012. Alltop Social Media.

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Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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Nonprofit Marketing Guide

DECEMBER 19, 2012

In case you missed any of these, here are our Top Ten blog posts from 2012, along with some commentary on why I think they made the Top Ten. 2012 Nonprofit Communications Trends – Infographic. My Communications Director is an Idiot. Newsjacking: The New Way to Get Media Attention.

Library 71

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Velvet Chainsaw

APRIL 19, 2012

Is social media just a fad that will eventually implode? Or is it a revolution in the way we communicate? Here is the slide deck for my recent presentation for the 2012 CSRM Summit in Dallas, TX. Social Media: Fad Or Revolution 2012. How has social media changed the way you work?

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YourMembership

MAY 25, 2012

May 25th, 2012 | Posted in Member Engagement + Retention. 2 Comments to “Following Up: Friday Fix” Geoff says: May 30, 2012 at 8:11 am. Christina says: May 30, 2012 at 10:55 am. Social Media and Business Trends. Tags: business social networking , communication , engaging members.

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YourMembership

JULY 12, 2012

July 12th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I was hoping to have your social media expertise in the audience today.” One Comment to “The Key to the Memorable Compliment” Christina says: July 13, 2012 at 2:34 pm. YourMembership.com Blog.

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YourMembership

MAY 15, 2012

May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Social media use? Increased media attention? Conversations on social media platforms?

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Thanks For Playing

APRIL 10, 2012

Seeking community in associations since 2008. 10 April 2012. Each side feels like the other is holding out on the them or trying to gain advantage, and the lack of trust that results makes it hard to communicate and to work together for the good of the organization as a whole and, ultimately, the profession or industry you serve.

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YourMembership

MARCH 30, 2012

March 30th, 2012 | Posted in Member Engagement + Retention. Culture, technology, television, social media…whatever you want to blame…has conditioned us to expect instant gratification. set call back expectations and communicate them in an outgoing message. Social Media and Business Trends.

Software 150

Software Social Media Price Membership Management 150

YourMembership

MAY 9, 2012

May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There’s been a lot of talk recently by social media pundits about what they charge for and what is free. Social Media and Business Trends. YourMembership.com Blog. Membership Must Have Its Privileges.

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YourMembership

JUNE 29, 2012

June 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media is a wonderful way to connect, isn’t it? But we’re past that point in social media, right? Social Media and Business Trends. Are You Connected? – Friday Fix.

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Velvet Chainsaw

JULY 27, 2012

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings.

Social Media 40

Social Media Survey Tools Report 40

YourMembership

JUNE 12, 2012

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Social Media and Business Trends. Corporate Responsibility. YourMembership.com Blog.

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YourMembership

JUNE 21, 2012

June 21st, 2012 | Posted in Membership Management. For instance, if you love social media but it’s not in your job description talk to someone on staff and offer to do it for them or do what one gentleman did in the article and offer to give brown bag lunch seminars on a topic of great interest. Corporate Responsibility.

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Nonprofit Marketing Guide

NOVEMBER 22, 2011

I’m closing the 2012 Nonprofit Communications Trends survey on Friday so that I can spend early next week reviewing the data for our webinar on December 1: Trends for 2012 and Your Marketing Plan for the New Year , where I’ll release some of the data for the first time. What excites you about 2012?

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YourMembership

FEBRUARY 9, 2012

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. You are in charge of an amazing organization, complete with a compelling mission statement, an advisory board of talented and influential community leaders, and a platform that offers a gazillion perks. Here at LocalShops1.com

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YourMembership

SEPTEMBER 14, 2012

September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. There was no welcome message, no suggestions on how I could get the most out of this meeting, no expectations communicated. Social Media and Business Trends. Corporate Responsibility. YourMembership.com Blog. Will I attend again?

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YourMembership

MARCH 9, 2012

March 9th, 2012 | Posted in Member Engagement + Retention. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule). Social Media and Business Trends. Corporate Responsibility. YourMembership.com Blog.

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YourMembership

MARCH 8, 2013

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. Traditionally, CEOs have built reputations through means other than social media,” Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, said in a statement.

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YourMembership

JANUARY 18, 2012

January 18th, 2012 | Posted in Social Media and Business Trends. Once you’ve established (and communicated out) the difference between acceptable and unacceptable content, you would need to place someone in charge of monitoring. Social Media and Business Trends. YourMembership.com Blog. Leave a Reply.

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YourMembership

MARCH 2, 2012

March 2nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But for marketers and communications people everywhere, we’re just learning this. Social Media and Business Trends. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.

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Nonprofit Marketing Guide

NOVEMBER 14, 2012

Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. We’ll cover advice that will be useful for taglines, headlines, tweets and other social media updates, subject lines and more. I hope you’ll join us!

Indiana 71

Indiana Maryland Florida Library 71

Vanguard Tech

FEBRUARY 3, 2012

Trying to be all things to all members is the kiss of death online in 2012. There are added features beyond what Facebook offers including a way to communicate to specific groups of followers. Notice we didn’t say “social networking”? Leverage What Works. The Internet is full of “good enough” information.

Strategy 70

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