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Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! How Nonprofit Marketers Plan for 2012. The Big Six Most Important Communications Channels for Nonprofits. What Nonprofits Find Exciting and Scary about 2012.
Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. Labels: strategy. communications. (4). community. (3). strategy. (5). I am Santa Claus!!!!
Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ▼ 2012. (23). skip to main | skip to sidebar.
Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.
Trying to be all things to all members is the kiss of death online in 2012. There are added features beyond what Facebook offers including a way to communicate to specific groups of followers. Leverage What Works. The Internet is full of “good enough” information. Do the searching for your members.
Yesterday I shared our Top Ten Blog Posts from 2012 , and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com , our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. Mapping Out Your Big Picture Communications Timeline.
I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come? Where Is Nonprofit Marketing Headed in 2012?
We’ve opened up our second annual survey on nonprofit communications trends ( please take it now! ) Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites. One nonprofit communicator said she was excited about “boldly going where no one has gone before.
Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23). Five Terms for 2012. Trampoline Strategy. at 2:01 PM.
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” All age groups use email.
Seeking community in associations since 2008. 21 March 2012. Recapture your lost community members. Building an integrated communicationsstrategy. On that topic, what is strategy anyway? March 22, 2012 11:20 AM. March 22, 2012 12:42 PM. ▼ 2012. Quick clicks: July 26, 2012.
Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators , according to the early results of our second annual nonprofit communications trends survey. Now let’s take a quick look at what nonprofits find scary about 2012. Please add your perspective now! ).
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. You just have to think outside the box and adopt new strategies. “ -Amenah R. ” -Amenah R.
In December 2012, I was pleased to finally release Event Garde’s first research project. Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. Register here. 12 – 1:30 p.m.
May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at CommunicationStrategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Lynda Baldwin is a principal at CommunicationStrategies Group, Inc., Who’s heard of Moose?
Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).
Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."
May 17th, 2012 | Posted in Social Media and Business Trends. Has communication been a longstanding issue and this is just how they decide to express their dissatisfaction? You won’t always be able to tell them what they want to hear but make sure you communicate your message in a professional and respectful way.
June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Tags: business social networking , communication , social media strategy , social networking sites. Partner Programs. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.
Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri. Guest Post by Tonia Zampieri of Atlantic Business Technologies.
Words Make Worlds - Part 4 - Strategy vs Cultivation. This paper is a MUST READ for anyone interested in innovation in our association community. If we only develop strategy for our landscape once per year we won’t get the results we actually want. Labels: strategy. communications. (4). community. (3).
Friday, June 22, 2012. Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. A tactic or a strategy? Establish terms and timeframes.
Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? 1 comment: sidhi May 16, 2012 12:59 AM just linked this article on my facebook account.
Crisis Management and Communications. I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. Your votes determine the winner of the 2012 Getting Attention Nonprofit Tagline Awards. It’s once again time for some delicious Mixed Links.
May 22nd, 2012 | Posted in Membership Management , Social Media and Business Trends. We’ve written many times about reevaluating goals and strategies but maybe a talk of evolution is in order as well. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Register now for NTEN’s Nonprofit Technology Conference 2012 and sign up for our SEO Training Day , taking place April 2nd at the same location.
Monday, April 2, 2012. Be a Catalyst for Change - Play April 3 - 5, 2012! Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). 1). ▼ 2012. (23). skip to main | skip to sidebar.
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.
It’s a good sign - and high time diversity became part of your organizational strategy. The American Society of Association Executives has tools to help develop, implement and execute a strategy to get all cultures involved in your association. It is a sensitive issue and requires constant attention and strategy.
4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert.
Monday, February 13, 2012. We treat animals with integrity, respect and care and those values will permeate our organization both internally and externally both in our dealings with and our communications to the public.". February 14, 2012 9:03 AM. February 14, 2012 10:59 AM. February 14, 2012 12:09 PM.
Monday, January 23, 2012. You can script the formation of strategy. This is where our illustrious leaders head off to their strategy retreats to develop their carefully laid plan that is then distributed to the worker bees for flawless execution. You Cant Script the Formation of Strategy. Eric Lanke. Leadership.
Thursday, April 19, 2012. I find this game so fun because it so clearly illustrates the principles of tone and inflection and how incredibly important they are in our communications. Remember, as addicted as we are to communication via text, etc., Labels: communications. skip to main | skip to sidebar. at 5:15 PM.
How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. ► 2012. (30). CONTRIBUTORS.
Sunday, January 8, 2012. January 10, 2012 1:57 AM. January 10, 2012 7:38 AM. January 10, 2012 9:42 AM. April 27, 2012 4:50 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5).
What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? If your company or business doesn’t have a social-media strategy, it better get one. You may think that these cases are irrelevant.
Monday, April 30, 2012. May 1, 2012 2:08 PM. May 1, 2012 5:11 PM. May 3, 2012 9:42 AM. May 3, 2012 10:06 AM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). Jeffrey Cufaude.
Friday, March 23, 2012. March 24, 2012 12:41 PM. March 24, 2012 2:31 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ▼ 2012. (23). skip to main | skip to sidebar.
Tuesday, July 3, 2012. July 10, 2012 12:34 PM. July 11, 2012 4:29 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ▼ 2012. (23). skip to main | skip to sidebar.
He cancelled his Costco membership in 2012 when the company increased baseline membership from $50 to $55 per year. “I In NACDL’s case, they did both qualitative and quantitative research before implementing a new annual dues increase in 2012. Communicate Member Value. The new dues model is a big success story for NADCL.
A more methodical approach to your situation analysis aka environmental scan, including a communications audit. Breaking out the key differences between marketing strategies and communications tactics (which are often blended in the quick and dirty approach for the sake of time).
February 14th, 2012 | Posted in Social Media and Business Trends. The best way to counteract the angry nay-sayers is through communication. Tags: change management , Corporate Social Networking , Membership Software , Social Media and Business Trends , social media strategy , Social Networking Software. YourMembership.com Blog.
Thursday, April 5, 2012. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). 1). ▼ 2012. (23). Be a Catalyst for Change - Play April 3 - 5, 2012! skip to main | skip to sidebar.
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