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Free Non-profit Webinars for June 2012

Wild Apricot

Here's our round-up of free non-profit webinars for June 2012. Topics include email marketing best practices; nonprofit sustainability; executive compensation; social networking; grants and much more.

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Email Marketing Stats and Trends for Nonprofits

Nonprofit Marketing Guide

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). Email Evaluation.

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How Mature Is Your Email Marketing Program?

Nonprofit Marketing Guide

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

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Download 2012 Trends Report; Free Webinar on 1/5

Nonprofit Marketing Guide

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. I’ll share more in 2012!

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Report: Email Marketers Getting Serious About Improving Their Reputations

Associations Now

While this report highlights a need for progress, it does paint a great story for those who manage email clients: In 2012, more than 60 percent of messages had sender scores of 10 or less, a number that is down to just 16 percent in 2019.

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Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.