Associations Now

DECEMBER 13, 2013

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.

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Nonprofit Marketing Guide

APRIL 16, 2012

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

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Nonprofit Marketing Guide

JUNE 15, 2012

The 2012 Millennial Impact Report has been released. Last year they helped Oceana and United Way of the Bay Area use analytics to boost donations, spend their marketing budgets more effectively and optimize SEO. Nonprofit Marketing Training. Nonprofit Marketing Guide.com Webinars. Nonprofit Marketing Guide.com Webinars.

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YourMembership

JANUARY 11, 2012

January 11th, 2012 | Posted in Social Media and Business Trends. And if our “community” represents a large portion of early adopters and is still using email, you may want to reconsider before you sunset your email marketing. Smith is the Director, Inbound Marketing at YourMembership.com. Or are we?).

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Nonprofit Marketing Guide

MAY 16, 2012

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Here are the key findings from each report: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio, which includes orgs of all sizes in the study).

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Nimble AMS

DECEMBER 11, 2022

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Based on their birth range (1997-2012) Generation Z has always known our digital environment of the internet, computers, and smartphones.

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Nonprofit Marketing Guide

JUNE 4, 2012

Here’s what’s happening at the Nonprofit Marketing Guide.com in June. June 14: Email Marketing and Fundraising Part I: Getting Started. This webinar will teach you how to use email in powerful and effective marketing and fundraising campaigns. Recorded March 29, 2012. Recorded March 20, 2012.

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. ► 2012. (30). CONTRIBUTORS. AMR MANAGEMENT SERVICES.

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Nonprofit Marketing Guide

AUGUST 23, 2012

According to our 2012 Nonprofit Communications Trends Report, where we asked how often nonprofits planned to communicate in 2012 with supporters, 77% said they would email at least monthly (16% weekly or more often, 19% every other week, 43% monthly). Check out this post for more Nonprofit Email Marketing Stats.

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Nonprofit Marketing Guide

SEPTEMBER 4, 2012

Recorded June 27, 2012. Email Marketing and Fundraising Part 2: The Makeovers. Recorded June 21st, 2012. Email Marketing and Fundraising Part 1: Getting Started. Recorded June 14th, 2012. Recorded June 6th, 2012. Getting Your Nonprofit Grant Ready. Pass Library.

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Nonprofit Marketing Guide

OCTOBER 3, 2011

Here’s what happening this month at Nonprofit Marketing Guide. October 4 (Tomorrow): Getting Started with Email Marketing and Fundraising — an overview of all of the major best practices in email marketing and fundraising that you might be missing. Planning for 2012. Three Webinars. Stay tuned!

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Nonprofit Marketing Guide

JUNE 29, 2012

It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! Craig says, “I’d love to hear your memories of the Olympics and how it has made you a better leader/fundraiser/marketer…” Send your submissions today. Online Marketing. Do Old Wives’ Email Marketing Tales Hold True?

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Nonprofit Marketing Guide

SEPTEMBER 21, 2012

While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all for marketing, communications and fundraising training. The First 100 Days of Your New Nonprofit Marketing Job.

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Nonprofit Marketing Guide

JUNE 26, 2014

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. You’ll have to join us for the Ahern Academy at Nonprofit Marketing Guide for that.).

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, March 8, 2012. at Thursday, March 08, 2012. Email This BlogThis! And give your remarks on email marketing book.

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Nonprofit Marketing Guide

APRIL 30, 2012

This summer we are exploring topics such as social media, content curation, email marketing, messaging, thank you notes, and more. Here’s what else is happening at Nonprofit Marketing Guide in May. Registration continues for September’s Total Focus Marketing Plan Workshop in Chicago. Recorded February 8, 2012.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. 2 and 3; guess what No.

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Nonprofit Marketing Guide

JULY 16, 2024

We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Are you still emailing like it’s 2020, 2017, or even 2012? See our Nonprofit Email Newsletter Best Practices and Tips for more.

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Event Industry News

NOVEMBER 6, 2020

Founded in 2012, EventsCase makes it easy for organisers to launch and manage events of all sizes, offering tools for building websites and apps, attendee registration, networking, email marketing and gamification through a single platform.

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Nonprofit Marketing Guide

MARCH 7, 2012

email, postcards, Facebook, etc.) Using the answers (some of which surprised us), we crafted some blogging guidance for missioners and reworked how FMS might use email marketing in the future. Here are the word clouds for what nonprofit marketers say scared them and excited them about 2012.).

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Event Industry News

NOVEMBER 12, 2020

Since its founding in 2012, EventsCase has established itself as the industry’s leading all-in-one event management platform. Email marketing. Launch impactful, targeted promotions through built-in email marketing, with all the features you’d expect from a dedicated solution.

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Event Industry News

SEPTEMBER 30, 2019

The company began life in 2012 as a global community of event professionals. EventsCase now offers tools for registration , check-in, app and website building and email marketing. EventsCase is also one of very few scalable options on today’s market. Its blogs and forum attracted scores of traffic from around the world.

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

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Associations Now

APRIL 24, 2013

If you’re on a personal desktop, for example, you’re most likely spending just over a quarter of your time browsing social media, according to new research from Experian Marketing Services. They also spent less time with social sites in 2012 than they did the previous year. People in the U.K.

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Associations Now

APRIL 11, 2013

40 % The percentage of emails being opened on mobile devices. For the first time, mobile readership surpassed desktop readership, which accounted for 35 percent of email opens. What’s the best time of day to send an email? Jacobs recommended including a headline from within the email into the subject line.

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Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle.

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Associations Now

NOVEMBER 5, 2013

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

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Mizz Information

SEPTEMBER 26, 2012

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.

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Mizz Information

SEPTEMBER 26, 2012

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.

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Mizz Information

SEPTEMBER 26, 2012

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.

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Associations Now

AUGUST 5, 2014

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. So my question to you: What’s the best experiment you’ve ever done involving your marketing efforts?

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Association Adviser

SEPTEMBER 21, 2016

From approximately 2010 to 2012, the federal government allowed SBA 504 loans to be used for refinancing since there were so many enterprises going out of business, particularly those that had investments in real estate. These types of loans are one of the most popular sources of money for starting a business.

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