YourMembership

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. – Friday Fix says: March 2, 2012 at 9:39 am. [.]

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Reid All About it

OCTOBER 12, 2012

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. I am such a sucker for serendipity. Happy Friday!

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Reid All About it

DECEMBER 14, 2012

That’s why social media is an organization-wide responsibility, not just marketing’s job. Siv Rauv provides a very helpful (and illustrated) post at Business 2 Community on how to use social media as a customer service tool. Tagged: Facebook , Professional Development , Twitter , Web and Social Media.

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Reid All About it

NOVEMBER 16, 2012

In one corner, a company that made a mess of customer service and then made it worse with social media. Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. He goes on: “And it’s the best damn marketing tool by an order of magnitude that I’ve ever had.”

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Reid All About it

DECEMBER 7, 2012

She discusses the many ways that content marketing transforms a company and its culture. . Tagged: Content Marketing , Productivity , Web and Social Media. Here’s a post by Krista Kortrla about crazy companies. These crazy companies actually involve every single person in their business to create content.”

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Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. Tagged: Facebook , Management , Marketing , Social Networking , Web and Social Media. Not bad for an old guy.

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YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them.

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Reid All About it

SEPTEMBER 7, 2012

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

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EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Social media is their preferred form of entertainment. ” -Amenah R.

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YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

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Optimist Consulting

JANUARY 31, 2013

‘Big data’ is set to become the big thing for marketeers. Think supermarket loyalty cards; as the marketing around us becomes more sophisticated, members will start to expect this level of service from their membership body. Marketing professionals have increasingly become focused on conversion rates on website pages.

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DECEMBER 14, 2011

Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ► 2012. Alltop Social Media.

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Jamie Notter

OCTOBER 18, 2011

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

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APRIL 26, 2012

26 April 2012. Leading up to the event, theyll be devoting a feature in their July issue of AdVents to“Fall 2012 Predictions from the Experts To Jump Start Your Year-end Planning.” ▼ 2012. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.

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Association Subculture

FEBRUARY 15, 2012

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. marketing. (2). social media. (3). ▼ 2012. (23). An Association Take on TrendHunters 2012 List. skip to main | skip to sidebar. We can always pull something relevant into our associations from the world around us.

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FEBRUARY 6, 2013

GWU and ORI take a fascinating look at social media and the 2012 presidential election. Looking for stats about the Internet and social in 2012? Look no further than the Marketing Profs recent report. Jamie Notter asks: will you be ready when the revolution comes ? What's worse than failure? Mediocrity.

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Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

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YourMembership

AUGUST 29, 2012

The Power of Social – I Need Your Help. August 29th, 2012 | Posted in Membership Management. While he values social media and understands its importance, he has yet to experience its power on a personal level. Can you help me convince Bill that social media is something really, really amazing?

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YourMembership

AUGUST 9, 2012

August 9th, 2012 | Posted in Membership Management , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. 2 Comments to “Infographic: What Makes Us Different” Ester from LocalShops1 says: August 10, 2012 at 9:52 pm. Christina says: August 13, 2012 at 8:06 am.

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YourMembership

JANUARY 3, 2012

January 3rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Tis the season to be thinking about personal and professional development for the new year (albeit when you work in social media there’s a lot of overlap in these categories). Social Media and Business Trends.

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. One of the most powerful things about social media is the amplification factor. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. YourMembership.com Blog.

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Association Subculture

DECEMBER 19, 2011

Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. marketing. (2). social media. (3). ► 2012. (23). Five Terms for 2012. politics.

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MAY 22, 2012

22 May 2012. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ▼ 2012. Maurice Sendak, 1928-2012. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.

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JULY 3, 2012

03 July 2012. Youre putting together a marketing campaign. Labels: Marketing. ▼ 2012. A Recipe for Social Media ROI. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. The Mom Test.

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DECEMBER 13, 2011

We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. ► 2012. Alltop Social Media. SmartBrief on Social Media.

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JULY 19, 2012

19 July 2012. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. ▼ 2012.

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JANUARY 26, 2012

26 January 2012. And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ▼ 2012. Meme Time: Changing the World in 2012. Alltop Social Media. skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008.

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Thanks For Playing

MAY 17, 2012

17 May 2012. Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff).

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YourMembership

FEBRUARY 10, 2012

February 10th, 2012 | Posted in Member Engagement + Retention. I “borrowed” this idea from Jay Baer of Convince & Convert from a talk he gave at SocialFresh East 2012 this past week. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Leave a Reply.

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YourMembership

APRIL 5, 2012

A Tool to Simplify Social. April 5th, 2012 | Posted in Social Media and Business Trends. That is particularly true in the social media realm. For those of us who undertake social media on a daily basis, we are constantly tempted to dally in the nonproductive. Social Media and Business Trends.

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Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

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APRIL 5, 2012

05 April 2012. "My Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? As we all know by now, one of the key differences to social media is that its a PULL mechanism. Were still using these platforms as push marketing outlets. April 5, 2012 1:02 PM.

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JUNE 19, 2012

19 June 2012. This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ▼ 2012. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

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Association Adviser

FEBRUARY 13, 2019

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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MARCH 6, 2012

06 March 2012. Free & Cheap Tech Tools – What Will You Be Using in 2012? Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ▼ 2012. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. Thanks For Playing.

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YourMembership

FEBRUARY 29, 2012

February 29th, 2012 | Posted in Social Media and Business Trends. That is the dilemma many organizations are facing now with the advent and subsequent embracing of social media – are your employees “out-shining” your group/brand? Smith is the Director, Inbound Marketing at YourMembership.com.

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YourMembership

MAY 24, 2012

May 24th, 2012 | Posted in Member Engagement + Retention. For an introvert like me, social media is not always easy. If you are “doing” social media for business purposes you can’t afford to be forgettable. Smith is the Director, Inbound Marketing at YourMembership.com. I love sharing.

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