Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

United States 100

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Association Subculture

DECEMBER 5, 2011

Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). ► 2012. (23). Five Terms for 2012. Trampoline Strategy. skip to main | skip to sidebar.

Strategy 100

Strategy Innovation United States Video 100

Membersuite

AUGUST 23, 2023

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

Strategy 78

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EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. You just have to think outside the box and adopt new strategies. “ -Amenah R.

Tips 241

Tips Social Media millennials Content 241

Jamie Notter

APRIL 26, 2012

Strategy and Context. Posted April 26, 2012. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. What RELATIONSHIP is changing in our market, and are we responding? Strategy Means Change.

Strategy 70

Strategy Leadership Innovation Technology 70

AMR Management Services

FEBRUARY 7, 2012

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."

Content 64

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Nonprofit Marketing Guide

MAY 14, 2012

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri. I love nonprofits, well heart them actually.

Strategy 76

Strategy Sample Technology Newsletter 76

Thanks For Playing

DECEMBER 14, 2011

A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy. There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ► 2012. Social Media And Events Continue To Grow: 2012 Research.

Social Media 150

Social Media United States Review Association Management 150

Nonprofit Marketing Guide

NOVEMBER 14, 2012

Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).

Indiana 71

Indiana Maryland Florida Library 71

YourMembership

MARCH 29, 2012

Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social intelligence on your stakeholders is out there and strategies should be put in place on how to use this intelligence to help your members and advance your mission. Corporate Responsibility.

Organization 150

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YourMembership

JULY 20, 2012

July 20th, 2012 | Posted in Social Media and Business Trends. ” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. Smith is the Director, Inbound Marketing at YourMembership.com. Christina says: July 23, 2012 at 8:09 am.

Social Media 150

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Thanks For Playing

MARCH 6, 2012

06 March 2012. What’s Your Association’s “O” Strategy? Free & Cheap Tech Tools – What Will You Be Using in 2012? Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ▼ 2012. Social Media And Events Continue To Grow: 2012 Research. Newer Post.

Social Media 150

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YourMembership

MAY 15, 2012

May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing.

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Nonprofit Marketing Guide

APRIL 16, 2012

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.

Marketing 75

Marketing Email Marketing Newsletter Communications 75

YourMembership

MAY 24, 2012

May 24th, 2012 | Posted in Member Engagement + Retention. Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Sharing is Caring: why you need to “share” more of yourself” may loc nuoc nano says: June 12, 2012 at 3:47 am. YourMembership.com Blog. I love sharing. Leave a Reply.

Social Media 150

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: business social networking , communication , social media strategy , social networking sites. Partner Programs. Corporate Responsibility. YourMembership.com Blog.

Social Media 150

Social Media Software Price Membership Management 150

GlowGlobally

MAY 4, 2012

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. India and China Market Opportunities Highlighted at ASAE International Conference 2012. Categories: Market & Bus Planning , Uncategorized. GrowGlobally.org. Membership. Public Affairs.

Marketing 60

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Association Subculture

APRIL 12, 2011

Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead? Labels: strategy.

Strategy 100

Strategy Innovation System Analysis 100

Association Success

OCTOBER 21, 2020

The newest generation on the rise, Generation Z — made up of people born between around 1996 to 2012 — is beginning to enter the workforce and influence their industries and environments. Keeping up with and predicting these future trends can mean the difference between surviving and thriving during this shift.

Recruiting 148

Recruiting Recruitment Leadership Products 148

Nonprofit Marketing Guide

JUNE 15, 2012

FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. The 2012 Millennial Impact Report has been released. Nonprofit Marketing Training. Love the daily blogging?

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

MARCH 20, 2012

Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Let’s face it, most of us working in the non-profit sector in 2012 have a ton of competing priorities, and this mystery of ‘consolidated marketing’ can seem a bit daunting – just another thing to add to your gazillion to-do items.

Marketing 72

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YourMembership

AUGUST 22, 2012

August 22nd, 2012 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: business social networking , social media , social media strategy. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.

Social Media 150

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Nonprofit Marketing Guide

MARCH 13, 2012

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Register now for NTEN’s Nonprofit Technology Conference 2012 and sign up for our SEO Training Day , taking place April 2nd at the same location.

Strategy 78

Strategy Press Release Social Media Content 78

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

YourMembership

MARCH 20, 2012

March 20th, 2012 | Posted in Membership Management. Launching any number of these programs requires planning, analysis and ultimately marketing. This is especially important when your non-dues revenue strategy includes selling sponsorships. If you’re not marketing the events they’re sponsoring, they won’t likely renew with you.

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YourMembership

MAY 22, 2012

May 22nd, 2012 | Posted in Membership Management , Social Media and Business Trends. We’ve written many times about reevaluating goals and strategies but maybe a talk of evolution is in order as well. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog.

Organization 150

Organization Software Membership Management Social Media 150

YourMembership

MAY 17, 2012

May 17th, 2012 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “3 Simple Steps to Extinguishing a Social Media Firestorm” Frank says: May 20, 2012 at 7:53 pm. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

Social Media 150

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YourMembership

FEBRUARY 8, 2013

4) What the 2012 Pulse Report Means for Your Association by XYZ University. The 2012 Pulse report by Greenfield Services Inc. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! is out, a sort of crystal ball for associations.

San Diego 150

San Diego Los Angeles millennials Sacramento 150

Higher Logic

MAY 25, 2016

In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. And Lyft looks different today than it did in 2012. They’re both competing for the same cities and for similar market share. But Uber can’t recreate Lyft’s culture, or vice versa.

San Francisco 215

San Francisco Technology Products Strategy 215

Association Subculture

APRIL 2, 2012

Monday, April 2, 2012. Be a Catalyst for Change - Play April 3 - 5, 2012! Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). 1). ▼ 2012. (23). Be a Catalyst for Change - Play April 3 - 5, 2012!

United States 100

United States Leadership Education Association Management 100

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 Marketing automation is becoming more prevalent and affordable.

Marketing 66

Marketing Social Media Revenue United States 66

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. In late 2012, when Content 360 was still in development, ADCI was the first association to sign up for the pilot program.

Content 64

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Nonprofit Marketing Guide

OCTOBER 9, 2012

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S. Here are a few more of my favorites, this time on social media and mobile specifically.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. All this is the face of relevance today!

Social Media 150

Social Media millennials Recruiting Recruitment 150

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Smith is the Director, Inbound Marketing at YourMembership.com. On a recent webinar, I heard a staggering statistic. They give up.

Software 150

Software Social Media Price Membership Management 150

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 Marketing automation is becoming more prevalent and affordable.

Marketing 60

Marketing Social Media Revenue United States 60

Eric Lanke

JUNE 11, 2012

Monday, June 11, 2012. Instead, develop capabilities for systems-wide innovation, reinvention, reconfiguration, openness and flexibility through which your association will be constantly renewed and re-aligned with the market. 4 comments: Jamie Notter June 12, 2012 8:52 PM Wow, this is a great post. Eric Lanke. Leadership.

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Leadership Member Engagement Innovation Process 100