Nonprofit Marketing Guide

JANUARY 3, 2012

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! How Nonprofit Marketers Plan for 2012. How Nonprofit Marketers Plan for 2012. What Nonprofits Find Exciting and Scary about 2012. The Importance of Social Media to Nonprofits.

Communications

Nonprofit Marketing Guide

DECEMBER 20, 2012

Yesterday I shared our Top Ten Blog Posts from 2012 , and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com , our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. F ive Goals for a Nonprofit Communications Strategy.

Library

Nonprofit Marketing Guide

OCTOBER 8, 2012

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It’s just not true.

Strategy

Membership Marketing

APRIL 23, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, April 23, 2012. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Speaking Engagements. Publications.

Marketing

Association Subculture

DECEMBER 5, 2011

Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). ► 2012. (23). Five Terms for 2012. Trampoline Strategy. skip to main | skip to sidebar.

Strategy

YourMembership

MARCH 29, 2012

Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social intelligence on your stakeholders is out there and strategies should be put in place on how to use this intelligence to help your members and advance your mission. Corporate Responsibility.

Organization

Association Subculture

JULY 23, 2012

Monday, July 23, 2012. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. July 24, 2012 5:02 AM. July 24, 2012 9:12 AM. marketing. (2). strategy. (5).

Association Management

Jamie Notter

MARCH 9, 2012

Posted March 9, 2012. I was kind of embarrassed to face the fact that my understanding of the Great Depression boiled down to random ideas and phrases like “stock market crash,” “dust bowl,” and “new deal.” Strategy Means Change. { March 10, 2012 at 3:54 pm. March 13, 2012 at 10:01 am.

Innovation

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, April 12, 2012. News on Social Media and Membership Marketing. at Thursday, April 12, 2012. Speaking Engagements.

Social Media

Velvet Chainsaw

OCTOBER 11, 2012

Your conference marketing goal remains the same from year to year: get as many paying registrants as possible. But that doesn’t mean the marketing method should be duplicated every year. Actually, if you keep repeating what you’ve always done with marketing, you are doomed to get the same results or even worse consequences.

Conference

Membership Marketing

JUNE 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, June 18, 2012. Disturbing News on the Practice of Membership Marketing. Only 20 percent conduct split marketing tests.

Marketing

Membersuite

AUGUST 23, 2023

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

Strategy

YourMembership

MARCH 20, 2012

March 20th, 2012 | Posted in Membership Management. Launching any number of these programs requires planning, analysis and ultimately marketing. This is especially important when your non-dues revenue strategy includes selling sponsorships. If you’re not marketing the events they’re sponsoring, they won’t likely renew with you.

Revenue

Jamie Notter

JULY 16, 2012

Posted July 16, 2012. We can’t move when the market moves. And it’s not just strategy–we lack agility at the tactical level too. Strategy Means Change. Previous post: Strategy Means Change. July 2012 (9). June 2012 (7). May 2012 (7). April 2012 (9). March 2012 (9).

Innovation

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb.

Content

SCD Group

SEPTEMBER 17, 2012

Monday, September 17, 2012. Top 5 Roadblocks to Association Content (Marketing) Strategy. About 30 associations and nonprofit organizations participated in the 2012 Content Marketing World Conference workshop for associations and nonprofits. 10 Reasons Why Content Marketing Benefits Associations. 5 Audience.

Content

Nonprofit Marketing Guide

MARCH 2, 2012

Being a nonprofit marketer can be an overwhelming experience. Nancy recently released The Nonprofit Marketing Wisdom Guide 2012 at GettingAttention.org which contains tested, proven strategies shared by nonprofit marketers, consultants and fundraisers from around the world. Marine Fish Conservation Network.

Marketing

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. at 4:25 PM.

Content

SCD Group

JULY 31, 2012

Tuesday, July 31, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations. Shared by Betsy Wintringer, Director of Marketing, Association Management Center. Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns.

Tips

Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. Speaking Engagements. Speaking Engagements. Publications. Tony Rossell.

Marketing

Thanks For Playing

MARCH 6, 2012

06 March 2012. What’s Your Association’s “O” Strategy? Free & Cheap Tech Tools – What Will You Be Using in 2012? Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. ▼ 2012. Social Media And Events Continue To Grow: 2012 Research. Newer Post.

Social Media

Thanks For Playing

DECEMBER 14, 2011

A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy. There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. ► 2012. Social Media And Events Continue To Grow: 2012 Research.

Social Media

Nonprofit Marketing Guide

MAY 14, 2012

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Tonia Zampieri. I love nonprofits, well heart them actually.

Strategy

SCD Group

SEPTEMBER 10, 2012

Monday, September 10, 2012. Content Marketing World Conference Provides Valuable Info for Associations. The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. The Content Marketing Institute provided additional highlights. Strategy | Content | Discovery.

Content

EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. You just have to think outside the box and adopt new strategies. “ -Amenah R.

Tips

Nonprofit Marketing Guide

NOVEMBER 14, 2012

Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).

Indiana

Associations Now

MARCH 5, 2015

Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy

Association Subculture

MARCH 8, 2012

Thursday, March 8, 2012. April 25, 2012 11:17 AM. April 25, 2012 1:20 PM. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). ▼ 2012. (23). skip to main | skip to sidebar. Shelly Alcorn, CAE. Newer Post.

Innovation

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, July 17, 2012. Membership is what marketers call a “push” product as opposed to a “pull” product.

Marketing

YourMembership

JULY 20, 2012

July 20th, 2012 | Posted in Social Media and Business Trends. ” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. Smith is the Director, Inbound Marketing at YourMembership.com. Christina says: July 23, 2012 at 8:09 am.

Social Media

Association Subculture

APRIL 11, 2012

Wednesday, April 11, 2012. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). 1). ▼ 2012. (23). Be a Catalyst for Change - Play April 3 - 5, 2012! skip to main | skip to sidebar. generations. (2). governance.

Video

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Program Growth.

eBook

YourMembership

SEPTEMBER 13, 2012

September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Your secrets, strategies, and covert news will get out. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

Social Media

Nonprofit Marketing Guide

APRIL 16, 2012

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? As nonprofit marketers know, fundraising does not come first when getting folks to champion your cause. Guest Post by Tonia Zampeiri.

Marketing

YourMembership

MAY 24, 2012

May 24th, 2012 | Posted in Member Engagement + Retention. Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Sharing is Caring: why you need to “share” more of yourself” may loc nuoc nano says: June 12, 2012 at 3:47 am. YourMembership.com Blog. I love sharing. Leave a Reply.

Social Media

Jamie Notter

AUGUST 12, 2011

in Change , Leadership , Strategy - 10 comments. What strategies could we employe to get those external voices more in line with what we were saying. Strategy Means Change. July 2012 (9). June 2012 (7). May 2012 (7). April 2012 (9). March 2012 (9). February 2012 (7). January 2012 (6).

Social Media