YourMembership

SEPTEMBER 14, 2012

Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Joining another member organization helps you to see/experience how others do things, not the way they hope to do things, or imagine it’s done. Leave a Reply.

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YourMembership

JUNE 21, 2012

Ideas to help you engage, empower and retain members. June 21st, 2012 | Posted in Membership Management. Working for a member-based organization is hard work. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title.

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YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. Leave a Reply.

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Membership Marketing

MAY 25, 2012

Speaking Engagements. Speaking Engagements. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012.

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Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

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Association Adviser

MAY 19, 2014

In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications. Two years later, MHEDA is leading the way on integration of video into member communications across multiple channels.

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SCD Group

JULY 22, 2012

Sunday, July 22, 2012. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Manage the Member Lifecycle. Automate and measure member engagements. ▼ 2012.

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. Network with Me.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012.

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Associations Live

MAY 7, 2012

Connecting MSAE members and a world of ideas! Monday, May 7, 2012. Consider the amount of e-blasts you are sending and if the emails are relevant to your members. Think differently - collaborate with your members, download handout here. New Ideas for Recruiting and Retaining Your Members. Engagement.

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Membership Marketing

APRIL 10, 2012

Speaking Engagements. Speaking Engagements. Tuesday, April 10, 2012. Product and Service Engagement Drives Membership Retention and Growth. at Tuesday, April 10, 2012. Labels: 2012 Benchmarking Survey , Membership Engagement. April 10, 2012 10:31 AM. April 10, 2012 1:01 PM. Publications.

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Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). 2012 Benchmarking Survey. (7).

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Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2012. (18). Let"s Talk!

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Unleash the Power of Market Testing in your Membership Recruitment.

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Associations Now

SEPTEMBER 11, 2013

Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. We believe peer-peer outreach is good for recruitment, but not for retention. Here’s why.

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Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

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Eric Lanke

APRIL 30, 2012

Member Engagement. Monday, April 30, 2012. Everyone Is Responsible for Member Recruitment. Theres a great article in the March 2012 issue of Associations Now. " As a result, staff members focus shifted from tactical process and program management to continuous member engagement and solutions development.

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Eric Lanke

APRIL 9, 2012

Member Engagement. Monday, April 9, 2012. McKinley Advisors is out with the results of their 2012 Economic Impact on Associations study. The results of one particular question in the 2012 report that really jumped out at me. Labels: Member Engagement. Member Engagement. (9). Eric Lanke.

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Eric Lanke

APRIL 23, 2012

Member Engagement. Monday, April 23, 2012. We must find ways for our members to create their own value from the resources we can leverage for them, and stop assuming that we can accurately predict the problems they need solved. Labels: Member Engagement. Reply Delete Jeff De Cagna April 24, 2012 6:44 AM LOL!

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Eric Lanke

APRIL 16, 2012

Member Engagement. Monday, April 16, 2012. Member Engagement. (9). ▼ 2012. (45). Everyone Is Responsible for Member Recruitment. Eric Lanke. Association executive and author. Leadership. Innovation. Generations. Books Read. Taking Risks to Avoid Loss. Dont Rush to Fill the Silence.

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Eric Lanke

APRIL 2, 2012

Member Engagement. Monday, April 2, 2012. 2 comments: Jeffrey Cufaude April 2, 2012 10:20 AM It's an interesting approach Eric, and one that I think makes a lot of sense. Here's a link to a PDF offering a sample of what we did: [link] Reply Delete Eric Lanke April 2, 2012 8:35 PM Thanks for sharing, Jeffrey.

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. ► 2012. (18).

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