Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

Marketing 40

Marketing Report Price Survey 40

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. Have your strategies changed?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 4, 2012

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

Report 40

Report Marketing Price Survey 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Publications.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Eric Lanke

MARCH 19, 2012

Monday, March 19, 2012. 2 comments: Ann Massie Nelson March 19, 2012 9:46 AM Thanks, Eric. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies. Reply Delete Eric Lanke March 19, 2012 9:11 PM Thanks, Ann. ▼ 2012. (45). Eric Lanke. Leadership.

Member Engagement 100

Member Engagement Innovation Proposal Committee 100

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert.

Content 100

Content Social Media Case Study Newsletter 100

Off Stage

APRIL 12, 2011

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. Well, I reply, I’ve got some useful tools I’ll share as a part of Jumpstart 2012. I’m not all talk: a part of Jumpstart 2012 is some tools that will help you take back your role as the Association Executive. Begin recruiting new Directors.

Tools 40

Tools Leadership Resources Project 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012.

Strategy 40

Strategy Marketing Price Survey 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruitment 100

Recruitment Recruiting Leadership Revenue 100

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. Let us know in the comments.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Committee Recruitment 150

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Jamie Notter

MAY 16, 2012

Posted May 16, 2012. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. July 2012 (9).

Social Media 70

Social Media Leadership Innovation Recruitment 70

Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

millennials 70

millennials System Leadership Social Media 70

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

Marketing 40

Marketing Recruiting Recruitment Analysis 40

Idea Architects

JUNE 13, 2012

Wednesday, June 13, 2012. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? on Wednesday, June 13, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13). Mar 2012 (13). Feb 2012 (13). Jan 2012 (14).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ▼ 2012. (30). ► October.

Kentucky 64

Kentucky Library Analysis Association Management 64

Association Advocacy Chick

SEPTEMBER 30, 2014

Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. MB: Some key and most pressing issues for associations include: Promoting an understanding of and celebrating the various generations and cultures that are working together. Develop a plan.

Committee 70

Committee Review Class Recruitment 70

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012. It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2012. (18).

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruitment 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Cost Price Survey 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. Too often; however, our content is produced without any content strategy and without a common core. So, the key question is: “Why should my association have a content strategy?” To recruit/retain more members. To recruit/retain more members. ▼ 2012.

Content 40

Content Marketing Recruitment Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Let"s Talk!

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

Marketing 40

Marketing Recruitment Recruiting Survey 40