Remove 2012 Remove Revenue Remove Social Media
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Revenue Numbers Aren't Strategy

YourMembership

April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Corporate Responsibility.

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Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

05 April 2012. "My Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ▼ 2012.

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Thanks For Playing: Get Your Ideas Here!

Thanks For Playing

06 March 2012. Free & Cheap Tech Tools – What Will You Be Using in 2012? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. ▼ 2012. Alltop Social Media. SmartBrief on Social Media.

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Thanks For Playing: Friday Top 5

Thanks For Playing

23 March 2012. I might complain about their lack of Metro etiquette, but they bring in a tremendous amount of revenue, which given the presence of all these freeloading government and nonprofit entities (guilty!), ▼ 2012. Alltop Social Media. SmartBrief on Social Media. Thanks For Playing.

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Association Subculture: Times Like These - My 5 Terms for 2012

Association Subculture

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.