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Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Is strategy just an afterthought?
Improving the Bottom Line with Non-Dues Revenue. March 20th, 2012 | Posted in Membership Management. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Corporate Responsibility.
Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.
In December 2012, I was pleased to finally release Event Garde’s first research project. In fact, when applied to any association’s annual education strategy, these simple but effective tactics can substantively redefine how success is measured. And the report is equally valuable to suppliers. Register here. 12 – 1:30 p.m. Atlanta, GA.
July 20th, 2012 | Posted in Social Media and Business Trends. But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. 2 Comments to “Your Goal for Social Media – Friday Fix” Frank says: July 22, 2012 at 8:41 pm. Corporate Responsibility.
06 March 2012. What’s Your Association’s “O” Strategy? Free & Cheap Tech Tools – What Will You Be Using in 2012? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. ▼ 2012. 2 days ago.
Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators , according to the early results of our second annual nonprofit communications trends survey. Now let’s take a quick look at what nonprofits find scary about 2012. Please add your perspective now! ). Take the Survey Now.
global association strategy, regional planning and local infrastructure to grow your business. Revenue Streams Building Profitable Enterprises – AAO. Over the past four years, this AAO program has delivered new forms of revenue by leveraging and repurposing existing program content. GrowGlobally.org. Market & Biz Plan.
As much as we like to claim we are different than our corporate cousins and that we don't see people in terms of "revenue," or we don't see people as "numbers," over the last few years our discussions seem to be increasingly disconnected from what membership is really about - human connection.
billion in revenue, and $23.7 Nearly two-thirds of labor unions have $50,000 or less in annual revenue. [2] 2] Twelve percent have annual revenue of more than $500,000. The national arm of the United Steelworkers is the second largest, with a revenue of about half a billion dollars. billion in assets, $26.3
Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.
Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).
Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012. (18). Quick clicks: July 26, 2012.
Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. ► 2012. (18). Technology.
The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.
How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.
global association strategy, regional planning and local infrastructure to grow your business. India and China Market Opportunities Highlighted at ASAE International Conference 2012 » Apr. India and China Market Opportunities Highlighted at ASAE International Conference 2012 » Apr. GrowGlobally.org. Membership.
What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2012. (18). What Strategy Leads to Membership Growth? Publications.
Posted March 14, 2012. They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). March 14, 2012 at 10:52 am. March 14, 2012 at 2:14 pm. July 2012 (9). June 2012 (7). May 2012 (7).
In 2012 Associations Now’ ‘s Samantha Whitehorne wrote about the opportunities associations have to serve in a standards-setting capacity after the Arab Spring , and associations can succeed in the region with premium pricing for events and services. None of which makes entering the Middle East market easy.
In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “The Chapter Program Growth.
We narrowed the initial scope to our largest customers because they have the most impact on our revenue, most interactions with us, most people involved, and thus the most moments of truth (places where things could go really well or really poorly). We relied heavily on Rail Europe’s customer journey mapping process and map as a model.
Posted February 16, 2012. They do $700 million in revenue a year, so this is not a small company. February 17, 2012 at 4:57 am. Brown - Links for February 19 2012. July 2012 (9). June 2012 (7). May 2012 (7). April 2012 (9). March 2012 (9). February 2012 (7). January 2012 (6).
global association strategy, regional planning and local infrastructure to grow your business. Revenue Streams Building Profitable Enterprises – AAO » Feb. Today, it is all about “product first strategy” as the lead value driver rather than simply selling membership. GrowGlobally.org. Market & Biz Plan.
ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. Texas Society of Association Executives 2012 Southwest Showcase. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. January 18 – 21, 2013.
ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. Meet with Business Development Director John Kilchenstein at booth 405. Georgia Society of Association Executives Annual Conference. May 28-31, 2014.
National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016. July 20-23, 2013. August 3-6, 2013.
ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. Do the publishing experiences of the associations in this article reflect your association’s member communications? May 29-31, 2013. June 4-5, 2013.
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat. Kent Lewis.
These virtual presenters shared a unique knowledge and perspective concerning mission critical global growth strategy for becoming more locally relevant to customers and members in emerging markets. Co-Creation Partner Strategies to Build Local Brand Awareness. Essential Operations to Drive Local Business. Ajay Bhojwani, Dubai.
For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). ► 2012. (23). It is part of a worldwide drive for greater social justice.".Mohamed
The 2000s saw the IOC and FIFA’s marketing revenues top one billion US dollars. Attendance at professional sports events in the United Kingdom exceeded seventy-four million in 2017 – the highest outside of 2012. The New York Marathon of 2012 was abandoned due to Hurricane Sandy. Risk mitigation strategies.
ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. Moving apartments illustrated three big lessons about leadership: Get help, discard frequently, and design and flow matter. Read more detail in his post.
Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy.
The aim of the new Managing Director role is to direct our venue development strategy and steer our experienced in-house teams to sustained success.”. A credible member of our Board, she is a natural choice to work with our venue sales and operation teams to further finesse our product and service.”.
are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. strategy. (5). ► 2012. (23). Stay alive. at 9:12 AM. Newer Post.
We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Trade shows were the major source of revenue. January 7, 2012 8:07 AM. January 8, 2012 2:47 PM.
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.
By multiplying the opportunities for your association to earn non-dues revenue. One particularly effective example of integrated marketing from AGC was an infographic that presented information from a 2012 association survey about membership composition, an intriguing topic to AGC members.
global association strategy, regional planning and local infrastructure to grow your business. « Revenue Streams Building Profitable Enterprises – AAO. Stage 4 – Registration Fee Strategy. However, It has been seen that a direct sales campaign is most effective when operated on a local level with a local strategy.
ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenuestrategies. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business. May 29-31, 2013. June 4-5, 2013.
Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. HBR’s print advertising revenues dropped 24 percent in 2009. HBR recognized the need to change given the current media climate of disintegrating advertising revenue and shrinking paid readership. CONTRIBUTORS.
The course started with accounting and finance, and moved on through topics such as strategy and leadership. At the same time, I was responsible for bringing in millions of dollars in revenue for an association. I can see how revenue drives the activies of even non-profit organizations. September 2012 (2). July 2012 (2).
Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.
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