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3 Simple Steps to Extinguishing a SocialMedia Firestorm. May 17th, 2012 | Posted in SocialMedia and Business Trends. Don't be aggressive in your approach to socialmedia attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in socialmedia.
Advice for Implementing SocialMedia from Star Wars. February 14th, 2012 | Posted in SocialMedia and Business Trends. The work we are doing in social is largely new and there is no equation behind it that will work 100% of the time for every person. SocialMedia and Business Trends.
Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. Socialmedia is their preferred form of entertainment. “ -Amenah R. ” -Amenah R.
Your Goal for SocialMedia – Friday Fix. July 20th, 2012 | Posted in SocialMedia and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every SocialMedia Manager Should be Under 25.”
Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on socialmedia and mobile specifically. Half of Boomers use socialmedia, as do a 1/3 of people over 65. 65% of U.S.
Punk Views on SocialMedia is now public, which means you can lurk without getting kicked out! A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy. There IS no ROI to socialmedia marketing. Socialmedia trends for 2012. ► 2012.
A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! How Nonprofit Marketers Plan for 2012. The Importance of SocialMedia to Nonprofits. What Nonprofits Find Exciting and Scary about 2012. You can find all the report graphics here.
Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. socialmedia. (3). strategy. (5). ▼ 2012. (23). An Association Take on TrendHunters 2012 List.
Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. Labels: strategy. socialmedia. (3). strategy. (5). ► 2012. (23). at 5:27 PM.
SocialMedia is the Wave. The sand castle is your organization, and that first wave is socialmedia. Socialmedia rolled in and really knocked your marketing for a loop, didn’t it? Socialmedia is giving us a bit of an advance warning that things are changing. SocialMedia.
June 5th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. One of the most powerful things about socialmedia is the amplification factor. SocialMedia and Business Trends. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Leave a Reply.
02 May 2012. Strategy without context is meaningless. ▼ 2012. Maurice Sendak, 1928-2012. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk. SmartBrief on SocialMedia. SocialMedia And Events Continue To Grow: 2012 Research.
21 March 2012. Building an integrated communications strategy. On that topic, what is strategy anyway? March 22, 2012 11:20 AM. March 22, 2012 12:42 PM. ▼ 2012. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk. What Im Reading.
Posted February 21, 2012. in Learning , SocialMedia - 5 comments. Mark Shaefer has a nice post about a recent “ socialmedia measurement smackdown ” he participated in during a socialmedia conference. Sometimes you need to look at qualitative tools for socialmedia measurement.
Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.
Want SocialMedia to Work? Then I’ll talk about the framework we came up with for changing your organization from the inside out so that it can be more compatible with the true power of socialmedia. SocialMedia. July 2012 (9). June 2012 (7). May 2012 (7). April 2012 (9).
Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Social intelligence on your stakeholders is out there and strategies should be put in place on how to use this intelligence to help your members and advance your mission.
Changing the World in 2012. Posted January 4, 2012. Maddie tagged me in a “how are you going to change the world in 2012″ meme in a blog post last week. Danny Brown said it was one of the two best socialmedia books to come out in 2011. Strategy Means Change. SocialMedia.
May 24th, 2012 | Posted in Member Engagement + Retention. For an introvert like me, socialmedia is not always easy. If you are “doing” socialmedia for business purposes you can’t afford to be forgettable. SocialMedia and Business Trends. It’s all very vanilla.
Trampoline Strategy. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. socialmedia. (3). strategy. (5). ► 2012. (23). Five Terms for 2012. Trampoline Strategy. Monday, December 5, 2011.
08 February 2012. Culture eats strategy for lunch. Labels: Acronym , blog roundup , CAE , Fast Company , Harvard Business Review , socialmedia examiner. ▼ 2012. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk. What Im Reading.
06 March 2012. What’s Your Association’s “O” Strategy? Free & Cheap Tech Tools – What Will You Be Using in 2012? ▼ 2012. Alltop SocialMedia. How to Manage Social Employees, SocialMedia at Events, and Car Talk. SmartBrief on SocialMedia.
Social is as Social Does. August 22nd, 2012 | Posted in SocialMedia and Business Trends. We don’t “do” social. We “are” social. Socialmedia is social. The same social rules that apply to polite conversation apply to socialmedia.
20 March 2012. Then she led us through the same word association exercise Shelly Alcorn used to help us kick off 2012 right, and, unsurprisingly, just about everyone was channeling spring and new beginnings. Finally, Adele Cehrs helped us all think about opposition strategy. ▼ 2012. Alltop SocialMedia.
Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by socialmedia and collaboration. According to a recent study by Blackbaud,: #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012. Add a “donate” feature to your website or socialmedia platforms.
Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” All age groups use email.
May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; socialmedia AND grassroots marketing.
Strategy Means Change. Posted July 12, 2012. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction. SocialMedia.
4) What the 2012 Pulse Report Means for Your Association by XYZ University. The 2012 Pulse report by Greenfield Services Inc. Well, things are changing: the economy, technology, socialmedia tools and paradigms for using them, generation shifts. is out, a sort of crystal ball for associations.
Yes, it’s trending right now in a lot of socialmedia, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. Traditionally, CEOs have built reputations through means other than socialmedia,” Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, said in a statement.
September 13th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Socialmedia gurus proclaim that avoiding socialmedia will not stop the negativity, it will just ensure that it takes you longer to hear about it. Your secrets, strategies, and covert news will get out.
Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. We’ll cover advice that will be useful for taglines, headlines, tweets and other socialmedia updates, subject lines and more. I hope you’ll join us!
Strategy and Context. Posted April 26, 2012. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. Strategy Means Change. April 26, 2012 at 8:58 am. SocialMedia. 1 comment }.
May 22nd, 2012 | Posted in Membership Management , SocialMedia and Business Trends. We’ve written many times about reevaluating goals and strategies but maybe a talk of evolution is in order as well. SocialMedia and Business Trends. YourMembership.com Blog. Leave a Reply. Click here to cancel reply.
Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. SocialMedia. July 2012 (9). June 2012 (7). May 2012 (7).
Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and socialmedia marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."
Generation Z are individuals born between 1997 and 2012. Online social community. Gen Z is heavily connected on socialmedia platforms including TikTok, YouTube, Instagram, and Snapchat. Gen Z has always known a digital environment of the internet, computers, and now smartphones. According to Statista , there are 68.6
January 16th, 2012 | Posted in SocialMedia and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. SocialMedia and Business Trends. On a recent webinar, I heard a staggering statistic. They give up. member community.
A new whitepaper looks at how destinations and CVBs can benefit from expanding their socialmedia efforts beyond the traditional leisure travel market and into the meetings and convention space. But it does set apart the Austin (TX) Convention and Visitors Bureau as “an exemplar of socialmedia marketing success.”
Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead? Labels: strategy.
Although Association Lab concludes that: the development of comprehensive strategies to help members deal with information management issues is a strategic priority for associations. It always was, of course, but now everyone has blogs and socialmedia.) This dynamic is both a source and result of our information overload.
Read our blog to learn strategies to boost the engagement and retention of Generation Z learners, ultimately elevating your Gen Z learning style. Gen Z learners were born between 1997 and 2012 making them one of US history’s most racially and ethnically diverse generations. Learn even more strategies to engage Gen Z learners!
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