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He was heading to TEDActive (the live Palm Springs simulcast) where he anticipated learning about associationmanagement from a dolphin researcher. Tagged: Association , Content Marketing , Marketing , Web and Social Media , Website , Writing & Blogging. And why not? This is conference week for me.
I first started blogging about associationmanagement nearly 15 years ago (RIP Thanks For Playing). Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014).
image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--associationmanagement.
Designed for people who are new to the profession of associationmanagement, new to particular topic in associationmanagement, or who just need a brush up on some concepts, Associations 101 will feature experienced association executives sharing 10 tips in 20 minutes on a variety of topics in associationmanagement.
In 2013, no promotional strategy would be complete without a social media component. If you need more advice on associationmarketing for your professional association or trade group, Virtual is here to help. Membership AssociationManagement Company social media'
” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? Association blogger and general troublemaker. Top associationmanagement Blogs.
16, 2013 – Did another year just pass us by? – This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . The series runs now through February 2013. On Wednesday, Jan.
Join MCI & A Panel of Association Execs from ACP, MDRT, PMI, and SLAS. on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. The rise of Asia is nothing new.
Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her associationmanagement system, iMIS, to create precise target groups for personalized messaging.
The event focuses on creative approaches to everyday issues in associationmanagement and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.
Based on a review of reader numbers, here are my top 13 association blogs of 2013. Sounds as though association professionals have a great deal of interest in dealing with association boards? As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing.
ASAE Panel from Deep Dive Emerging Market session held last week at ASAE’s International Conference in Washington DC: (left to right). Tarnbir Kaur, Director, AssociationManagement and Consulting, MCI Group- MENA and India. Eryn Carter, Director, Global Markets, Million Dollar Round Table, Park Ridge, IL.
Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich AssociationManagement Software (AMS) is a must. This article will help you evaluate different associationmanagement software for chambers of commerce. What is AssociationManagement Software (AMS) for Chambers?
In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their associationmanagement software (AMS). This push has been driven by multiple factors, including the need for: CRM.
I have seen a corollary in the way some association board members view the organizations over which they act as fiduciaries. Money is to be spent on member services, not "wasted" on staff salaries or "exorbitant" fees charged by associationmanagement companies. Click here for more details on the conference.
Wendy Weiser with staff from the American Association of Clinical Urologists visiting her first office in 1993. From that group, my associationmanagement business grew through referrals. Wendy and staff moved into a new office – the third location for WJ Weiser and Associates – in 2007.
This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book. The article touches several of my favorite subjects: sales, marketing, and effective associations. The article is a preview of his next book, expected in January 2013 and tentatively titled The Moving Business.
This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. This seems to often be the case in these sorts of overhauls.)
The CEO of an associationmanagement company has become famous for his ambitious out-of-office email messages. But Andy Freed, CEO of the Wakefield, Massachusetts-based associationmanagement company Virtual, Inc. , In 2013, his vacation was the subject of a news report. Blockbuster Breaks.
Reflections on a trip to Manila and the association landscape across continents. I recently returned from the Philippines, where I found myself immersed in an emerging market. When he searched for associationmanagement resources in the Philippines and came up blank, he looked to the global market and joined ASAE.
Speaker: Nikki Walker, Global Vice President of AssociationManagement & Consulting, MCI Group. Have you ever invested the time or resources to discover how your international members and customers view your association’s brand and its relevance? how you can gain the same depth of insights for your own association.
Join Nikki Walker, MCI vice president for associationmanagement & consulting, as we explore answers to these questions and provide strategic concepts, benchmark data, real world success stories, and exchange ideas that can help associations find a path to relevance. Market & Bus Planning Member Services Membership'
If the speed of business is rapidly accelerating, so must the speed of marketing. That’s why I was excited to learn about the concept of Agile Marketing – borrowed from the agile management philosophy. And by changing and putting the customer at the center, we evolve our processes and become better marketers.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. Thank you!
“It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). His message—whether your business is burritos or associationmanagement—make sure you create a lasting and personal experience that connects emotionally with people.
Whether your membership organization is in the association or chamber of commerce sector, a feature-rich AssociationManagement Software (AMS) is a must. This article will help you compare and evaluate different associationmanagement software options to help you do just that. Sponsorship management.
if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global associationmanagement and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
I arranged for a non-profit CEO and a marketing agency chairman to meet and share ideas about a common marketing project for the non-profit. The non-profit is trying to decide whether to hire a marketing staffer or to contract with an agency. These uses of time (and brain) challenge association executives daily.
Associations on anniversary dues cycles were more likely to have seen an overall increase in membership in 2012, but associations on calendar cycles showed a higher average renewal rate. Marketing General, Inc., ’ And anniversary allows for year-round marketing and takes prorating of dues off the table,” he says.
Stronger by Association. When Do You Tell Your Association Members What It Really Costs? I just finished working with a group on the draft budget for its 2013 annual meeting. Labels: association conferences , association executives , associationmanagement , eventprofs , Jeff Hurt , SCD Group.
The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.
When we started Nimble AMS 10 years ago, w e looked at ways to change the industry, to disrupt the status quo of the associationmanagement software (AMS) space and help organizations rethink what an AMS actually is. We envisioned a future where associations were the superheroes at the forefront of innovation. Period.” .
Nikki Walker, Vice President for MCI’s Global AssociationManagement & Consulting Practice was its author and we were all pleased to see the interest. Some of you expressed a desire to hear more from Nikki, so we have decided to interview Nikki Walker for our first podcast for 2013. ” We heard you.
While not immediately recognizable to some, the concept of associationmanagement is familiar to the world of professional societies, trade groups, not-for-profits and philanthropic organizations. In four short years, Ngage became Michigan's largest associationmanagement company.
It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. 2013 Communication Trends The idea that we are no longer in the "information age" - we are in the "attention age" - you must communicate to get people's attention and then keep it!
Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Kelly Donovan , Naylor’s team leader for online marketing, agreed.
After all, I am an aging association professional focused not on day-to-day associationmanagement but rather on thought leadership, blogging, speaking and consulting. The marketing literature includes this statement: What do you seek? So, why attend? I’m not convinced this is why I attend.
If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. When you’ve grown nearly as much as you possibly can, do you just focus all your energy on those stragglers in the last 10 percent?
Then: Last fall, the American Counseling Association had reached 29 straight months of membership growth, from April 2011 through August 2013, a result of careful listening to member needs and feedback. It was part of an overall membership growth trend of 32 percent from 2007 to 2013.
A new survey of associations on their membership performance shows that some still lack a clear view of vital membership statistics like retention, engagement, and market share. It seems, however, that some associations may be missing some of their own “fitness” measurements. Similarly, Marketing General, Inc.’s
At ASAE’s 2013 Technology Conference & Expo, the path-oriented approach illustrated something long clear for both associations and vendors: Technology is a bigger conversation than ever, and our needs often might diverge—even when we have a common end. — Ernie Smith (@ErnieSmithAN) December 4, 2013.
A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices. The larger your operating budget, the more confident you probably are in this market. Technology Management.
By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.
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