Associations Now

DECEMBER 19, 2019

This 2013 blog post from meetings blogger Samantha Whitehorne highlighted a number of industry predictions from the International Association of Exhibitions and Events. In the six years since, this post has been one of Associations Now ‘s most enduring. Do You Know Your Members’ Engagement Potential?

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Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.

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Associations Live

FEBRUARY 1, 2013

60 members joined MSAE for our first-ever Networking Group Day on 1/31. It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. Need detail to produce good reports and good association management software to provide accurate information.

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Hank Berkowitz is the moderator-in-chief of Association Adviser eNews.

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Associations Now

JULY 11, 2013

We recognized that the more engaged members are, the more likely they are to renew. We recognized that the more engaged members are, the more likely they are to renew. .” “We can also see who’s really engaged and participating and learn why one company is engaging while another isn’t.”

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Associations Now

SEPTEMBER 11, 2013

Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. That’s the message a community would send to one of its former members,” he wrote.

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MemberClicks

MARCH 23, 2023

If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them. Member engagement surveys are a great way to stay in tune with what your members want. They experienced a culture of acceleration unlike any other.

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Associations Now

AUGUST 28, 2013

A look at the inner workings of one association’s data-tracking and scoring system for member engagement and spending. Imagine you’re a trade-association executive asking a member company to buy booth at your tradeshow. is it more or less active with the association? Do you not know about them?

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Associations Now

JANUARY 14, 2015

It seems, however, that some associations may be missing some of their own “fitness” measurements. Struggling—or neglecting—to get a firm grasp on membership metrics is familiar territory for some associations, though. ” There was a 37-point gap for member satisfaction, and even retention had a value gap of 5 points.

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Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year.

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Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

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