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This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the associationvalue gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.
People talked about engagement being the core of the associationvalue proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the associationvalues. We value committee service, so we give it a high score.
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associationsvalue member input.
In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Values create community.
Wes Trochlil, in “ Titles Vs. Roles ,” August 6, 2013. Value Propositions. If your association wants more members and stakeholders and wants more members and other stakeholders to be engaged, start by identifying and understanding the common worldview among them and how your association fits into it.
Your conference and associationvalue proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.
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