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This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the associationvalue gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.
People talked about engagement being the core of the associationvalue proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the associationvalues. We value committee service, so we give it a high score.
On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values create community.
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