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February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your emailmarketing to attendees. By Kelly Donovan
Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. I’m a former treasurer of the Association of Journalists of Puerto Rico (2008 to 2013). This series lets you describe your workday in your own words.
Which Tactics Work Best for EmailMarketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.
Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January.
Manage membership data and communications. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Communications module.
It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with emailmarketing.
Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. Case in point: TechPoint in Indianapolis, which offers a number of initiatives and programs to promote and accelerate the growth of Indiana’s tech community.
Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit EmailMarketing Guide: Seven Steps to Better Email Fundraising and Communications.
This was sweet music to Jeff’s ears, as he is also an advocate of ugly communications. He devotes a whole section of his new book, The Fundraiser’s Guide to Irresistible Communications , (which I highly recommend, review post coming soon) to “plain, corny, and obvious” design.
While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. Tracy Tompkins and Alex DeBarr talk more about integrated communications.
Manage membership data and communications. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Communications module. Website and community features.
A couple of recent surveys on emailmarketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. percent from 2013 (from 34.04 Open rates also increased last year by 4.25
15 % The increase in the use of video in emailmarketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.
A new benchmarking report on emailmarketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success. What’s the best time of day to send an email? For the first time, mobile email readership surpassed desktop readership.
The survey of about 300 video production professionals—most of whom work in the adverting and marketing field but also represent companies in the financial services, technology, and publishing and media areas—analyzed some of the online video production trends from last year. management communications (35 percent).
In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, emailmarketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.
One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.
It is important to have employees who embody your organization’s mission statement and know how to communicate it effectively––ideally, they’ll do so not only via the organization’s official channels but also through their personal channels. Pencils of Promise (@PencilsOfPromis) December 10, 2013. RSVP today & come join us.
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