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Is a Consultant Right for Me?

Spark Consulting

You know you need help with something, but you’re not sure if you should hire a consultant, a contractor, a vendor, or add a staff position. How can you decide? I recently had the opportunity to participate in a discussion about this with association colleagues representing all those background and options. We did come up with some good questions to help you figure it out: Do you want someone who can be brutally honest in telling truth to power?

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How to help association chapters find the next generation of volunteers

NetForum

Volunteers are the backbone of any successful association, providing essential support, fresh perspectives, and a strong sense of community. However, recruiting and retaining dedicated volunteers requires more than just an open invitationit demands a well-crafted strategy that meets the evolving needs and expectations of todays members. National Volunteer Appreciation Month is the perfect time to […] How to help association chapters find the next generation of volunteers appeared first on

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Association Brain Food: 4.11.25

Reid All About it

The weekly list of free educational events and resources for the association community Reading is an act of resistance in a landscape of distraction. David L. Ulin Microcredentials. TopClass LMS shares an association primer on skills-based microcredentialing. They explain why microcredentials are becoming more popular with learners and their employers, how associations benefit from these programs, and what to do next if you want to explore deeper.

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How to Improve Your Listening Skills

Associations Now

Leaders who listen earn more trust from those around them. But being good at that isnt as easy as it seems. It seems like news from the no-duh files: People trust leaders who listen to them. According to a survey released last fall by the consulting firm Zenger Folkman, listening and trust are highly correlated in the workplace : Leaders considered poor listeners wallowed in the 15th percentile in trust, while those excelling at it rocketed to the 86th percentile.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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8 Simple Tips to Improve Your Membership Renewal Letters and Emails

Wild Apricot

Here are 8 simple tips that can drastically improve your membership renewals to increase on-time dues, as well as two sample letters you can use.

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The Ultimate Guide to Defining Your Nonprofit Target Audience

Nonprofit Marketing Guide

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Traditional audience personas can be helpful, but they often dont capture the true motivations behind why people engage with your cause. Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and in

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Member Communications That Move the Needle

Association Adviser

The goal of member communications isnt just outreachits to build trust, deliver insights, and strengthen member engagement over time. According to the latest Association Benchmarking Report, associations engage with their members an average of 28 times per month across print, digital, social media, and video platforms. Thats 28 opportunities to inform, educate, and connect.

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Meet Where the Views are Rocky and the Logistics Are Smooth

Associations Now

Sure, that one meeting shouldve been an email, but your next big meeting can be an experience. Planning your upcoming event in that same old spot will likely produce the same old results. So why not try a burgeoning hub for the aviation, aerospace, biotech, and medical industries that also happens to be a Cvent Top 30 Meeting Destination? Part of the Front Range Urban Corridor, Aurora is home to culturally robust restaurants, festivals, attractions, and a thriving art scene.

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The Social Media Playbook for Associations: Strategy, Software and Ideas for Success

Wild Apricot

Boost engagement with social media! Discover the best tools, strategy and how to overcome common challenges for ultimate association success.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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AMR Management Services Welcomes The Linguistic Society of America as new Client-Partner

AMR Management Services

LEXINGTON, Ky. (April 14, 2025) AMR Management Services, a Kentucky-based association management firm, is pleased to welcome the Linguistic Society of America (LSA) as its newest client. LSA joins a growing roster of more than 25 national and international associations that have chosen AMR as their trusted management partner. Founded in 1924, LSA is… The post AMR Management Services Welcomes The Linguistic Society of America as new Client-Partner first appeared on AMR Management Services.

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How DAF donors research nonprofits and how organizations can boost their visibility

Candid

The two largest donor-advised fund (DAF) sponsors in the United States, Fidelity Charitable and DAFGiving360 (formerly Schwab Charitable), both reported 25% year-over-year growth in grant dollars in 2024. As the use of DAFs continues to expand, nonprofits are increasingly asking: How can we get DAF sponsors to recommend our organization to their DAF donors?

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isla launches Made Possible Festival at Barbican Centre 

Event Industry News

isla, the event industrys response to the climate crisis, has announced the launch of its inaugural Made Possible Festival, taking place on Tuesday 6 May at Londons Barbican Centre. The event promises a day of expert-led sessions, including presentations, panels, workshops, and roundtables dedicated to helping event and sustainability professionals tackle sustainability head-on.

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Attracting & Engaging High-Po’s

Velvet Chainsaw

Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. It is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs to give them the opportunities to gr

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Recapping APP25: A Power-Packed Two Days in Reston

Breezio

Last week we had the pleasure of sponsoring the Association Platform Power Conference (APP25) , held April 12 at the Hyatt Regency in Reston, Virginia. This two-day event brought together users of Fonteva and Protech, two of the leading association management systems, for hands-on learning, networking, and discovery of tools that can amplify the impact of their organizations.

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Navigating Digital Transformation: Dean Dorton’s Guide for Nonprofits

ISAE

Every nonprofit strives to make a difference. However, achieving efficiency and scalability often requires digital transformationa journey that can be complex given the unique challenges nonprofits face, such as limited staffing and constrained budgets. With the right strategy, nonprofits can leverage technology to optimize operations and drive their mission forward.

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Start the fundraising year strong with a 2025 Candid Seal of Transparency

Candid

New Candid Seals of Transparency for 2025 have arrived, alongside some exciting updates to our profile editor, which weve launched on Candids new platform. Weve listened to your feedback and made significant improvements to the editing experience, making it simpler and more intuitive. With these enhancements, earning a 2025 Candid Seal of Transparency has never been easier.

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Brand Partnership Group acquires Kru Live in milestone deal

Event Industry News

Kru Live, the globally recognised and award-winning live engagement agency, is proud to announce its acquisition by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Webinar Recap: Power Up Your Personal Brand with Nick Foulks

Forj

When you hear the term "personal brand," your mind might jump to logos, color palettes, or curated social media profiles. But as Nick Foulks shared in a recent Forj webinar, personal brand goes much deeper. It's not about outward appearances but rather how you make people feel and what they can expect from you.

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Nonprofit Engagement Mindsets: The Better Alternative to Personas

Nonprofit Marketing Guide

For years, nonprofits have relied on traditional audience personas to shape their marketing and fundraising efforts. These personasoften based on broad demographics like age, income, or giving historycan be useful, but they fail to capture the deeper motivations behind why people engage with a cause. Journeys and empathy maps can help, but often they don’t give you enough guidance on messaging either.

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Eyes wide open and affirmative decision-making

Effective Database

Eyes wide open and affirmative decision-making When I work with my clients on any type of project, whether it's selection of a new system or improving data management within the organization, I always emphasize one thing: When we make decisions, we want to make them with eyes wide open.

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Conquer the Inbox: A Marketer’s Guide to Email Deliverability

Click

So, youve decided on the content of your next email campaign. Youve written, edited, rewritten, deleted, started again, tried Chat GPT, suffered from imposter syndrome for a while, and finally crafted THE perfect email. The next step is to ensure that perfect message reaches all your intended recipients at the right time, on the right day AND that your email is read with interest and acted up with considered haste.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Strata Unveils New Leadership Structure to Accelerate Expansion

Event Industry News

Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector. This marks a formal leadership shift as Simon Hambley and senior colleagues transition to group-level roles focused on strategic growth across the wider agency portfolio.

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Board Member Engagement: 5 Tips To Build Strong Connections

NXUnite

If you think about your nonprofit as a machine, your board of directors is the engine. Board members make key decisions, contribute to fundraising efforts , and forge connections in the community, all in the name of powering your organizations purpose. But what happens when such an integral component of your operations isnt functioning at its best? Unfortunately, the nonprofit world is notoriously prone to burnout; recent studies have shown that over 95% of nonprofit leaders are concerned about

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Overscheduling is Killing Your Productivity (and What You can do About it)

AMR Management Services

For some association leaders and executives, a packed calendar can feel like a badge of honor. For others, it is a necessity created by limited staff support or too many priority projects. Whatever the reason, back-to-back meetings, email overload, distracting travel, and constant interruptions have become the norm. Being overscheduled is a productivity killer.

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AWHONN Client Story: Building a Thriving Community for Women’s Health Professionals

Forj

About AWHONN The Association of Womens Health, Obstetric and Neonatal Nurses (AWHONN) is a nonprofit organization founded in 1969 dedicated to advancing the health of women and newborns through advocacy, research, and professional development. With approximately 25,000 members, AWHONN empowers nurses in womens health, obstetrics, and neonatal care through evidence-based education, clinical resources, and leadership opportunities.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Technology Upgrades Are Not Enough: Why People, Training, and Mentorship Matter More 

.orgSource

In an era where AI, automation, and digital transformation dominate business conversations, organizations are rushing to upgrade their technology. But heres the hard truth: Technology alone doesnt guarantee success. Its the people using it that determine whether an upgrade is a game-changer or just another expensive, underutilized tool. A recent white paper on AI transformation highlights that 70% of technology-driven initiatives fail not because the tech isnt good enough, but because businesses

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Bizzabo Launches Integrated Networking Suite to Transform Event Connections

Event Industry News

Bizzabo, the Event Experience Operating System, launched its new networking solution to help event organizers deliver the meaningful connections attendees increasingly demand from in-person events.

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Event Management Best Practices: 10 Essential Tips

A2Z Events

When your event goes forward without a hitch, the benefits for your business can be far-reaching. But, a well-planned trade show or conference takes an enormous amount of effort to plan. Following event management best practices can help you excel in the role. Your preparations empower you to deliver a seamless, memorable experience for your attendees that will drive results for your business and your sponsors.

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