2013 Communications Marketing 
Reid All About it
MARCH 1, 2013
One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. Mario Aguilar at Gizmodo explains how it works. She writes: . “As I think you’ll enjoy seeing the other conference types that Kristin Kovacich at Digiday identified. I love Waze.
Nonprofit Marketing Guide
DECEMBER 26, 2012
This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Their most (and least) important communications channels.
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Reid All About it
MARCH 15, 2013
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. He says, “Many social norms just don’t make sense to people drowning in digital communication.”
Reid All About it
FEBRUARY 15, 2013
Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? and mobile platforms, and more on visual and audio communications. “It He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Happy Friday!
Nonprofit Marketing Guide
DECEMBER 11, 2012
Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization.
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”
Reid All About it
MARCH 7, 2013
I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . Vince Cerf “envisions an interspecies Internet ” where we’ll communicate with animals and aliens. This is conference week for me.
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