Association Adviser

JANUARY 8, 2013

January 2013 -- Marketing & Communication Set up SMART goals to learn, improve and achieve, so that at the end of 2013, you can look back upon the year with satisfaction. By Kelly Donovan

Communications 60

Communications Marketing 60

Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Big data’ is set to become the big thing for marketeers. Marketing professionals have increasingly become focused on conversion rates on website pages. Are you ready?

Social Media 100

Social Media Content Marketing Report 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 273

Newsletter Certificate Denver Case Study 273

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. November 6-8, 2013. @BreneBrown #assnchat. Visit Us at These Industry Events. Features'

Directory 60

Directory Virginia Newsletter Communications 60

Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. May 29-31, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

NOVEMBER 14, 2013

How to Communicate After a Train Wreck. Membership Marketing Blog. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Spark Consulting

JUNE 7, 2013

You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).

Conference 150

Conference Survey Leadership Products 150

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Increasing adoption of digital communication.

millennials 60

millennials Social Media Price Review 60

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. So if your association announcement is really worth sharing, be sure to tell your members more than once.

Press Release 100

Press Release Marketing Social Media New York 100

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Spark Consulting

MARCH 4, 2015

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. In 2016, businesses lost $63 billion dollars due to bad customer service.

Cost 134

Cost Products Innovation Team 134

Association Adviser

FEBRUARY 7, 2013

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

Email Marketing 60

Email Marketing Marketing Communications 60

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Navigator

JULY 16, 2012

The article touches several of my favorite subjects: sales, marketing, and effective associations. The article is a preview of his next book, expected in January 2013 and tentatively titled The Moving Business. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book.

Dallas 100

Dallas Price Communications Marketing 100

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. You must then communicate and share this content with others. Online community. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it?

Content 100

Content Newsletter Social Media Case Study 100

Eric Lanke

MAY 13, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Washington 100

Washington Member Engagement Revenue Conference 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. You may think that these cases are irrelevant.

Social Media 150

Social Media millennials Recruiting Recruitment 150

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Communications module. Marketing automation. Email and text communications. Event and all-community calendars. Website and community features. Email marketing. FEATURES: Marketing. Member communication. Grow membership. Generate revenue.

System 148

System Software Directory Membership Management 148

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

Newsletter 100

Newsletter Products Price Resources 100

Eric Lanke

MAY 20, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Committee 100

Committee Leadership Conference Member Engagement 100

Eric Lanke

MAY 27, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Leadership 100

Leadership Price Recruitment Recruiting 100

Portage Group

MAY 2, 2013

If you have ever wondered how other associations are grappling with these issues and how, if at all, they are evolving their membership models in order to continue to survive.and hopefully, then we hope you will take 10 to 15 minutes right now to participate in the Association Resource Centre’s 2013 Membership Model Survey.

Survey 100

Survey Report DC America 100

Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Priorities clash.

Nashville 100

Nashville Analysis Review Communications 100

Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing.

Report 100

Report Social Media Email Marketing Maine 100

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. Instagram and NFC (near field communication technology) are two examples of experiences prepared for the smobile web. It’s about putting the target market’s needs first.

Conference 40

Conference Content Marketing Examples 40

Association Success

JULY 9, 2018

Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Conversations started in early 2013 among our leadership. The rebranding process took about two years overall.

millennials 116

millennials Process Leadership Revenue 116

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100