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I was talking about some comments offered in the "Walking the Walk of Deep MemberEngagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. MemberEngagement Associations' Or, subscribe via email by using the link in the right sidebar.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep MemberEngagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. MemberEngagement Associations' Go check them out!
Association CEO Nails Critical MemberEngagement Question. How to Communicate After a Train Wreck. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Dan Varroney. Potomac Core Consulting. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell.
The first, co-authored with Anna Caraveli (The Demand Networks) is on memberengagement. If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Anna and I are targeting release of our memberengagement whitepaper for May.
Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep MemberEngagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.
Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District , shared how they pared down their 32-page (!!) annual report into an infographic that created more memberengagement, especially on social media. The social media engagement worked! Answer will be up tomorrow).”
For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. It’s pretty swoony on swordfish steaks or any other fish. More info/register.
image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. When it comes to memberengagement, the conversation usually does, as everyone seems to have a unique set of problems they''re trying to solve. MemberEngagement Associations'
Mobile web will deliver memberengagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing memberengagement. In the 2013 report only 19.5%
Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep MemberEngagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.
Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.
Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep MemberEngagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.
image source Last week, in MemberEngagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep MemberEngagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference.
image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Don’t assume that every member, new and old, sees and understands its value.
Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Conversations started in early 2013 among our leadership. It showed the implications of not changing the brand and what impact that might have on membership revenue.
As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community. I recently asked a group of association publishing professionals which of their membercommunications they felt was their organization’s flagship (see below).
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack membercommunication plans that are fully integrated. What surprised us most in 2013? Features 2014 communicationsengagement events memberengagement non-dues revenue plan priorities'
60 members joined MSAE for our first-ever Networking Group Day on 1/31. It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. Example: "communications" site:msae.com Consider the potential issue of "Who owns the data?"
If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them.
This 2013 blog post from meetings blogger Samantha Whitehorne highlighted a number of industry predictions from the International Association of Exhibitions and Events. Do You Know Your Members’ Engagement Potential? In his most popular post, from 2014, he shared some smart takeaways on engagement from the book ?
The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.
— Stephanie Haberman (@StephLauren) August 7, 2013. — Co.Create (@FastCoCreate) August 9, 2013. No, not about making meth—about creating good content and keeping your membersengaged. ” That should be your mandate for membercommunications. Bitly for feelings? This is amazing.
We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your memberengagement?
The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. Engagement has become the solution du jour.
Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.
Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful memberengagement and retention levels with a focused strategy of engagingmembers from day one of their membership.
Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping membersengaged with both the association and other members. Online community can.
It''s December 2013 and every association is about to embark on a new year. A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Well now they can.
” says Kunz, VP, strategic planning, at communications and advertising agency Mediassociates. I can draw on some direct experience here, as well, from our work on the ASAE-members-only premium e-newsletter Associations Now Plus. How has that affected memberengagement with your association?
Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association. We talk a lot about memberengagement here at Associations Now and in the association community at large, and one end of the member-engagement spectrum is volunteering.
One in six readers (16 percent) say increasing live event revenue is their top revenue priority in 2013 and 26 percent of readers say increasing revenue from mobile apps, webinars or virtual events is their top priority. “Customers must be exposed to an offer multiple times before they become interested enough to engage in the offer.
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