2013 Email Marketing Strategy 
Higher Logic
JANUARY 27, 2020
Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.
Association Adviser
JULY 16, 2013
Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.
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Associations Now
JULY 3, 2013
Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.
Nonprofit Marketing Guide
SEPTEMBER 21, 2012
The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit Email Marketing Guide: Seven Steps to Better Email Fundraising and Communications. The 2013 Nonprofit Communications Trends Report will be available to Free Members in January. Free Recorded Webinars: Content Creation Strategies for Nonprofits.
Association Adviser
DECEMBER 17, 2013
While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. Brianna Martin is a senior marketing account specialist with Naylor.
Associations Now
NOVEMBER 7, 2013
15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Let us know how in the comments.
Experts in Membership Marketing
MAY 17, 2013
The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.
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