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Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”
We’ll all know once Digital Now’s Technology Leadership Survey is released. I read far too much good stuff this week, so here’s a quick list of other useful and interesting reads: Microsoft, damn them, is limiting Office 2013 installations to one per computer, meaning, if your computer crashes or you have to reformat, you’re SOL.
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.
Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.
I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . What Social Business Means for Leadership – Jamie Notter’s keynote. Road to Relevance – Mary Byers’ keynote (link forthcoming).
Leadership " moments " to strive for in 2013. Associations Now takes on what's in and out for 2013. Twelve different ways to use Evernote in 2013. Marketing metrics you should NOT measure in 2013. Social media manager moved on? I think these are all important goals for leaders. Want to be an entrepreneur?
KiKi L'Italien encourages us to live dangerously in 2013. Jeff Hurt identifies conference trends to watch for 2013. Marketing schaudenfreude , or even companies that can afford top-notch help make dumb mistakes (and recover from them), so what are you so worried about? Bold" marketing predictions for 2013.
Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.
image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.
Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?
The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?
In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Leadership Lessons From Moving.
You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).
SmartBlog on Leadership. Membership Marketing Blog. Bill Rosenthal. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference. TNSAE 50 th Annual Tradeshow.
Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013.
The year end lists are already starting, and this is a good kick off: epic marketing failures. Freelancing and the "learning economy" (article also has a link to a great piece about " the new middle class poverty ," which you should also check out) Want to be a success in social marketing? Conflict is healthy. Ideal presentation time?
Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. From College Decline. To Millennial Leaders. And Your Association.
There is an article in the December 2013 issue of the Atlantic titled, “ They’re Watching You at Work.” ” It’s not so much about privacy or spying, as it is about big data, and how that can be applied, not to sales and marketing, but to the work of leadership and management. So his conclusion?
A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. 10) What Not to Do With Your Online Presence in 2013 by Tara Banda. 3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope.
Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013.
Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said. percent to 13.5
Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Good things happen when an organization adopts a culture of learning.
Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. the top association blogs from 2013.
This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.
Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. Associations Leadership'
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
per year during 2000 – 2013. By sheer volume, China can often be seen as a key market for overseas growth. It is well publicised how un-diverse the leadership of big business is. I thought I’d share three interesting facts from the report: 1) Chartership is on the rise. per year during 1950 – 1999, to 2.43
image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.
When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos.
Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Academy to Members: Let’s Discuss Our Future , by Ernie Smith, April 2, 2013.
The internet and the MP3 player has made music almost universally accessible, and so the market is switching to high fidelity as its primary value proposition. IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. Associations Leadership' Or, subscribe via email by using the link in the right sidebar.
Spiro , the brand experiences agency within the GES collective, has appointed Carley Faircloth as Chief Marketing Officer. She will continue to draw upon her broad understanding of the events industry’s evolving direction, to deliver integrated marketing solutions at scale.
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. million openings listed in the final report for 2013. That’s up from 3.8
The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Socially engaged online, that is.
I’m sad about the end of newspapers, but these are powerful market forces that can’t be stopped. For a thoughtful discussion of the weaknesses of most business models in today’s environment read Geoff Colvin’s “Your Business Model Doesn’t Work Anymore” in the February 25, 2013 Fortune.
And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. And the same goes for attending the 2013 ASAE Annual Meeting and Exposition , which will be held from Aug. 6 at the Georgia World Congress Center in Atlanta.
Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. Are you using that data to shape your benefits packages? Where are your association’s sneckdowns? Please share in the comments.
But that’s still above or at the percentage between 2000 and 2013. A recent Forbes article quoted a LinkedIn post by leadership consultant Heather Paterson, pointing out the disconnect. “If That notion of communicating purpose is something that associations can extend to their members as well.
link] — Eric Lanke (@ericlanke) October 17, 2013 This comes from Tim Bucher, Founder and CEO of TastingRoom.com. Here''s the full context: I just hired a new senior vice president of marketing. Associations Leadership' Here''s one of the latest examples: I’m challenging you not to make your life miserable.
The program culminates with an in-person session at NTEN’s annual conference in April 2013. It’s called The 21st Century Nonprofit: Leveraging Technology to Transform Leadership. identify actionable ways you can start shifting your organizational culture to embrace a more human approach to leadership and management.
since 2013/14, with a GVA to London alone of £117m. . This spend covers a range of activities including overnight stays, subsistence and expenditure in the local economy, and is 5% higher than in 2017/18 and a staggering 71% higher than six years ago in 2013/14. increase on the 2,001 estimated jobs generated in 2013/14.
McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?
In 2013, his vacation was the subject of a news report. Freed says first-timers and fervent fans alike have fallen in love with the films, which have their own dedicated blog and have become excellent marketing tools for Virtual. “I But there are leadership lessons here too. Blockbuster Breaks. Let a Little Personality In.
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