Spark Consulting

JANUARY 8, 2014

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

Social Media 150

Social Media Case Study Innovation Leadership 150

Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.

Guidelines 100

Guidelines Innovation Member Engagement Video 100

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

Social Media 150

Social Media Review Innovation Leadership 150

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

Social Media 150

Social Media Innovation Review Technology 150

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Leadership Lessons From Moving.

Georgia 60

Georgia Directory Newsletter Leadership 60

Spark Consulting

JUNE 7, 2013

You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).

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Conference Survey Leadership Products 150

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. Membership Marketing Blog. Bill Rosenthal. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference. TNSAE 50 th Annual Tradeshow.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Thanks For Playing

DECEMBER 12, 2012

The year end lists are already starting, and this is a good kick off: epic marketing failures. Freelancing and the "learning economy" (article also has a link to a great piece about " the new middle class poverty ," which you should also check out) Want to be a success in social marketing? Conflict is healthy. Ideal presentation time?

Social Media 150

Social Media Class Price Tips 150

Blue Sky eLearn

JULY 31, 2018

Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. From College Decline. To Millennial Leaders. And Your Association.

millennials 174

millennials Certificate Education Technology 174

YourMembership

FEBRUARY 8, 2013

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. 10) What Not to Do With Your Online Presence in 2013 by Tara Banda. 3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Jamie Notter

JANUARY 2, 2014

There is an article in the December 2013 issue of the Atlantic titled, “ They’re Watching You at Work.” ” It’s not so much about privacy or spying, as it is about big data, and how that can be applied, not to sales and marketing, but to the work of leadership and management. So his conclusion?

Leadership 70

Leadership Innovation System Examples 70

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 273

Newsletter Certificate Denver Case Study 273

Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013.

Leadership 100

Leadership Price Recruitment Recruiting 100

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Good things happen when an organization adopts a culture of learning.

How To 155

How To LMS Learning Management System Course 155

Associations Now

APRIL 24, 2014

Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said. percent to 13.5

Marketing 40

Marketing Survey Process Examples 40

SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. the top association blogs from 2013.

Hawaii 40

Hawaii Review millennials Leadership 40

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.

Association Value 100

Association Value Revenue Survey Cost 100

Eric Lanke

MAY 20, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. Associations Leadership'

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Committee Leadership Conference Member Engagement 100

Optimist Consulting

MAY 22, 2014

per year during 2000 – 2013. By sheer volume, China can often be seen as a key market for overseas growth. It is well publicised how un-diverse the leadership of big business is. I thought I’d share three interesting facts from the report: 1) Chartership is on the rise. per year during 1950 – 1999, to 2.43

Review 100

Review Case Study Report Survey 100

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

Newsletter 100

Newsletter Products Price Resources 100

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

Association Value 100

Association Value Innovation Leadership Revenue 100

Association Success

JULY 9, 2018

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos.

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millennials Process Leadership Revenue 116

Eric Lanke

APRIL 15, 2013

The internet and the MP3 player has made music almost universally accessible, and so the market is switching to high fidelity as its primary value proposition. IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. Associations Leadership' Or, subscribe via email by using the link in the right sidebar.

Industry 100

Industry Leadership Course Conference 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Socially engaged online, that is.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Academy to Members: Let’s Discuss Our Future , by Ernie Smith, April 2, 2013.

California 40

California Directory Case Study Member Engagement 40

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. million openings listed in the final report for 2013. That’s up from 3.8

Florida 150

Florida Metro Recruiting Recruitment 150

Association Navigator

AUGUST 19, 2013

I’m sad about the end of newspapers, but these are powerful market forces that can’t be stopped. For a thoughtful discussion of the weaknesses of most business models in today’s environment read Geoff Colvin’s “Your Business Model Doesn’t Work Anymore” in the February 25, 2013 Fortune.

Washington 100

Washington Virginia New York Innovation 100

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Copyright ASAE: The Center for Association Leadership, Washington, DC, April 2014. Are you using that data to shape your benefits packages? Where are your association’s sneckdowns? Please share in the comments.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Aaron Wolowiec

JUNE 25, 2013

And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. And the same goes for attending the 2013 ASAE Annual Meeting and Exposition , which will be held from Aug. 6 at the Georgia World Congress Center in Atlanta.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Eric Lanke

OCTOBER 21, 2013

link] — Eric Lanke (@ericlanke) October 17, 2013 This comes from Tim Bucher, Founder and CEO of TastingRoom.com. Here''s the full context: I just hired a new senior vice president of marketing. Associations Leadership' Here''s one of the latest examples: I’m challenging you not to make your life miserable.

New York 100

New York Class Team Examples 100

Jamie Notter

NOVEMBER 2, 2012

The program culminates with an in-person session at NTEN’s annual conference in April 2013. It’s called The 21st Century Nonprofit: Leveraging Technology to Transform Leadership. identify actionable ways you can start shifting your organizational culture to embrace a more human approach to leadership and management.

Social Media 70

Social Media Leadership Technology Course 70

Association Navigator

AUGUST 29, 2012

McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?

Review 100

Review Conference Colorado Video 100

Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. A busy CEO, struggling to shape the organization according to the directives of the new leadership, might wonder, Does the past chair know he''s not the chair anymore? Go here for more information and to register.

Member Engagement 100

Member Engagement Committee Communications Conference 100

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. Thank you!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

Report 40

Report Marketing Technology Survey 40

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Communities empower individuals by helping them feel seen and heard, which is the foundation for feeling empowered to ask questions, solve problems and take leadership initiative…Community approaches generate high-trust, adaptive and engaged cultures.” “How

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Report Social Media Leadership Innovation 90