Eric Lanke

SEPTEMBER 9, 2019

That has helped create a library of more than 400 posts, most of which I have indexed into one of the "Blog Topics" shown on my home page: Core Values , Generations , Innovation , Leadership , Member Engagement , Strategy and Execution , and Workforce Development. But there are two other Blog Topics on that list.

Library 100

Library Innovation Leadership Member Engagement 100

Association Success

JULY 9, 2018

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Conversations started in early 2013 among our leadership. Keep your members engaged as much as possible, because they have the pulse on whether or not you’re succeeding in what you set out to do.

millennials 116

millennials Process Leadership Revenue 116

Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Academy to Members: Let’s Discuss Our Future , by Ernie Smith, April 2, 2013.

California 40

California Directory Case Study Member Engagement 40

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

Products 100

Products Price Newsletter Resources 100

GlowGlobally

JANUARY 31, 2014

We wanted to encourage associations to consider the importance of their customers’ view point, as well as their members’ perspective, but also to put the spotlight on professional communities outside of the USA who are engaged with US-headquartered associations and specifically address the question of relevance and ROI.

Member Engagement 60

Member Engagement Products America Certificate 60

Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Are you using that data to shape your benefits packages?

Philadelphia 150

Philadelphia Discount Analysis United States 150

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Communities propel engagement.

Report 90

Report Social Media Leadership Innovation 90

Reid All About it

FEBRUARY 9, 2024

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. It’s pretty swoony on swordfish steaks or any other fish. 1 CAE credit.

Certificate 275

Certificate Denver Case Study Newsletter 275

Associations Now

DECEMBER 19, 2019

This 2013 blog post from meetings blogger Samantha Whitehorne highlighted a number of industry predictions from the International Association of Exhibitions and Events. The Leadership Elements That Made Nelson Mandela an Icon. Do You Know Your Members’ Engagement Potential? (iStock/Thinkstock). How correct were they?

Video 52

Video America Committee System 52

MemberClicks

MARCH 23, 2023

But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. For professional associations especially, there’s a major potential here for new members. Member engagement surveys are a great way to stay in tune with what your members want.

millennials 52

millennials Leadership Member Engagement Survey 52

Associations Now

AUGUST 9, 2013

— Stephanie Haberman (@StephLauren) August 7, 2013. — Co.Create (@FastCoCreate) August 9, 2013. Leadership lessons from Breaking Bad ? No, not about making meth—about creating good content and keeping your members engaged. ” That should be your mandate for member communications.

Social Media 40

Social Media Tips Member Engagement Leadership 40

Tom Morrison

JUNE 26, 2013

We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your member engagement?

Member Engagement 40

Member Engagement Committee Conference Review 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Communities propel engagement.

Report 40

Report Social Media Leadership Innovation 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Leadership buy-in is essential.

Cost 40

Cost Course Communications Resources 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). With 5,000 members globally and 76,000 unique visitors to our website, these are our new customers.

Georgia 60

Georgia Maryland America Resources 60

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

Certificate 64

Certificate Class millennials Resources 64