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16, 2013 – Did another year just pass us by? – ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start MemberEngagement.” In a nutshell, the interactive webinars help association professionals think differently to drive memberengagement. On Wednesday, Jan.
Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.
Association CEO Nails Critical MemberEngagement Question. Developing a Successful Student Membership Strategy. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck.
Since 2013, FFTF has provided more than 52,000 indigenous people with access to clean drinking water, has helped 1,800 people out of slavery and into freedom, and has acquired more than 3,000 acres of land for indigenous tribes. How well is your association driving memberengagement?
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Data, AI and value propositions. More info/register. . More info/register.
image source Last week, in MemberEngagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep MemberEngagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. MemberEngagement Associations'
Did you notice that the rockets in 2013 were landing in the open ocean? New memberengagement programs succeed in much the same way (bet you didn’t know your job was much the same as a rocket scientist’s; it is!) However, in year three we see exponential growth in new member retention rates.
s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”. which surveyed 695 associations.
That has helped create a library of more than 400 posts, most of which I have indexed into one of the "Blog Topics" shown on my home page: Core Values , Generations , Innovation , Leadership , MemberEngagement , Strategy and Execution , and Workforce Development. But there are two other Blog Topics on that list.
Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.
It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.
Associations know that the same principle is at play with new members: Get them more actively involved, and their membership experience will be more memorable. In 2013, ANA removed a strict, 140-year-old (!) The change brought an influx of new, often younger, members (about 300, out of 1,880 at year-end 2013) and new perspectives.
Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Starting in 2013, the workforce shortage topic continually appeared in ISA’s research. Lori Anderson. Matt Rowan.
–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success.
Everything from how you organize to who’s sitting at the table during a strategy session will influence how you execute. That, and more questions you should be asking, in today’s Social Media Roundup: Strategizing Strategy. — Meredith Low (@LowMeredith) May 9, 2013. 8 Questions to Ask Before Starting ow.ly/kNT9z
How your brand-engagementstrategy translates to your employee-satisfaction techniques. When it comes to improving engagement among your office staff, here’s the number-one rule: Satisfy your employees as you would your members. — Tammi Tatro (@TammiTatro) December 6, 2013. ht @ TammiTatro ).
The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing memberengagement, and demonstrating member value. percent versus 11.5
Snapchat was onto something big in 2013 when they introduced the “My Story” feature into their app. It depends on your overall strategy. An authentic story from your association can improve trust, which can have a great impact on your membership numbers and the bottom line. Let’s look at the social media tools that let us do just that.
Why you should take care in putting your members center stage, and more, in today’s Social Media Roundup: Turn on the Spotlight. Your #assn blog is a great place to "spotlight" members #assnchat The Pros and Cons of Spotlighting Members [link]. — MemberClicks (@MemberClicks) October 21, 2013.
The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel memberengagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'
And by allowing them to do so, your association may not only be increasing memberengagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. At its 2013 ADRP Conference, it simply asked attendees to upload photos taken on their smartphones to Instagram using #adrp2013.
Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. Other Links of Note.
Find out how to use ground-shaking industry trends to your advantage in building memberengagement. That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. Best Poster Ever. Michael Sauers/Flickr ).
Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”
We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your memberengagement?
Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Don’t go overboard with NDR just to make a buck.
It''s December 2013 and every association is about to embark on a new year. A year in which we want our associations to go to a new level, membership to increase, more membersengage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Well now they can.
–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success.
Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping membersengaged with both the association and other members. associations Online community'
Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful memberengagement and retention levels with a focused strategy of engagingmembers from day one of their membership.
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