Remove 2013 Remove millennials Remove Revenue
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How to Produce Revenue-Generating Association Podcasts

Associations Now

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Plus, podcasts might even help reach millennials.

Revenue 87
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An Association Rebrand From Start to Finish

Association Success

With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. It showed the implications of not changing the brand and what impact that might have on membership revenue. Conversations started in early 2013 among our leadership.

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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By not only to engage members but also to generate non-dues revenue. As you begin 2013, what would you add or delete? If we live-stream conference sessions, won’t fewer members attend out conferences?”.

System 40
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New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

Survey 40
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.

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What Smart Associations Do Differently

Association Adviser

A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue. Best Picture*.

Texas 60
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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. AA: What is your ultimate career goal?