Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

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Report Marketing Survey Recruitment 40

Spark Consulting

MARCH 6, 2014

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

millennials 150

millennials Certificate Committee Recruitment 150

Potomac Core

MARCH 4, 2019

Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Starting in 2013, the workforce shortage topic continually appeared in ISA’s research. Lori Anderson. Matt Rowan.

Report 144

Report Products Industry Team 144

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Social Media Case Study Newsletter 100

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. Let us know in the comments.

Strategy 40

Strategy Recruitment Recruiting Survey 40

Associations Now

OCTOBER 8, 2015

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. At the end of the day, FEP recommends three interconnected strategies that fundraising teams should deploy : Allocate budget increases to fundraising categories, according to perceived need.

Recruitment 40

Recruitment Recruiting Survey Discount 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruitment Recruiting Louisiana 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Many associations operate under the strategy that more members is good. So, they establish policies, pricing and promotion designed to keep recruiting new members. Staff drive other associations.

System 40

System Social Media Content Cost 40

Associations Now

FEBRUARY 25, 2020

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. Con: Groupthink.

Team 65

Team Marketing California Survey 65

Associations Now

JULY 30, 2014

The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

Survey 40

Survey Recruitment Recruiting millennials 40

Event Industry News

NOVEMBER 7, 2022

Andrew joins the venues team from parent company, Make UK, where he has worked since 2013. Make Venues has appointed Andrew Ward as its new venues director, as the group looks to build on its customer-driven strategic business plan and continued investment in infrastructure.

Innovation 72

Innovation Team Strategy Recruiting 72

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

Recruitment 40

Recruitment Recruiting Survey Resources 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Nonprofit Marketing Guide

DECEMBER 10, 2012

Knowing what your supporters want to read should be a huge part of your marketing strategy. Your 2013 professional development is worth $1 per day! Jennifer Charney. But how do you know what they want? Guest Post by Jennifer Charney of Save the Redwoods League. The Annual All-Access Pass is now on sale for $365 through December 31.

Survey 74

Survey Newsletter Library Communications 74

Associations Now

DECEMBER 6, 2013

How your brand-engagement strategy translates to your employee-satisfaction techniques. — Tammi Tatro (@TammiTatro) December 6, 2013. — Tammi Tatro (@TammiTatro) December 6, 2013. What strategies apply to both your employee and member engagement? (ht — Maddie Grant (@maddiegrant) December 6, 2013.

Social Media 40

Social Media millennials Recruitment Recruiting 40

Associations Now

MARCH 17, 2014

Of the more than 400 groups surveyed, 46 percent reported increased hiring in 2013, the highest total in the last five years. Despite the positive hiring data, Morton said findings from the recruitment and retention portion of the survey provide cause for concern.

Survey 40

Survey Recruitment Recruiting Resources 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. — edUi conference (@eduiconf) September 13, 2013. With a GPS in everyone’s pocket, locations are influencing marketing and recruitment strategies geared to a new generation of interactive customers. More details in today’s Social Media Roundup: Ripens with age.

Social Media 40

Social Media Recruitment Recruiting Project 40

Membership Marketing

APRIL 17, 2013

With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruitment 40

Associations Now

JULY 1, 2016

But the strategy has some critics questioning whether the benefits are worth the cost to free speech. For example, CEP argues that YouTube videos created by cleric Anwar al-Awlaki were behind multiple terror attacks, including the 2013 Boston Marathon bombing and the 2015 San Bernardino attack. IS it Censorship?

Boston 56

Boston Social Media Video Technology 56

Event Industry News

JULY 29, 2021

Most recently, Stacy was the head of Global Events at the National Geographic Society, where she led the strategy for more than 30 events annually, including the global Explorers Festival and the annual star-studded National Geographic Awards. Her work was featured as “Core Value – Teamwork” at International Market Centers.

Team 64

Team Atlanta Washington Content 64

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruitment 28

Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. The details, and more, in today’s Social Media Roundup: Where’s Waldo?

Social Media 40

Social Media Case Study California Recruitment 40

Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Take some advice from the Association of Donor Recruitment Professionals. The results: Over the course of three days, nearly 600 photos were shared. Hold a Contest.

Iowa 40

Iowa Boston Washington Course 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. If your association has gathered this info about your members, how have you used it to adjust your recruitment and renewal strategies?

Team 40

Team Recruitment Recruiting Report 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Recruitment Recruiting Sample 40

Event Industry News

SEPTEMBER 4, 2018

He joined ExCeL in January 2010 as Sales Director and was appointed Executive Director in 2013. I am delighted that he has now been officially confirmed in this role and wish him every success in leading the business strategy and achieving our ambitious plans over the next few years.”.

Class 53

Class Team Leadership Conference 53

Event Industry News

JULY 15, 2019

Robbie started his sales career at Reed Exhibitions in 2013 where he joined their inaugural Sales Academy programme. He was responsible for strategy, reporting and execution for UK sales of venue space, stand-build design, bespoke advertising and digital products.

Newsletter 56

Newsletter Team Revenue Report 56

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Recruitment Recruiting Price 40

Associations Now

MARCH 7, 2014

We can see their general strategy and outlook, which is when things turn down, pull in, and when things expand, look around and see how it’s affecting your members, re-strategize, [and realize that]now’s the time to come up with new programs.”. “We

Recruitment 40

Recruitment Recruiting Association Management Report 40

Velvet Chainsaw

OCTOBER 6, 2014

Alarming Learning Budget Data Several data points from the Association for Talent Development’s (ATD) 2013 State of the Industry report puts Masie’s comments into context: The average direct expense per employee per year for professional development is $1,195 (down from $1,600 in 2005). 61% of learning expenses are spent internally.

Conference 40

Conference Certificate Education Discount 40

Associations Now

SEPTEMBER 14, 2016

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement.

Committee 40

Committee Recruitment Recruiting California 40

Event Industry News

JANUARY 7, 2020

In the newly-created position, Onay will be responsible for driving organic growth across the group, shaping commercial strategy and developing new infrastructure to enable the business to achieve its ambitious growth targets under Charterhouse Capital Partners ownership.

Team 40

Team Strategy Marketing Industry 40

Event Industry News

JANUARY 22, 2020

Steve has over 20 years’ experience working in finance management and leadership roles, and his extensive knowledge and understanding will support Ashfield Meetings & Events as the organisation continues to expand in line with its growth strategy.

Leadership 52

Leadership Houston Team Resources 52

Associations Now

AUGUST 7, 2014

Read: “ Growth Strategy: Do You Know How to Grow? Session: “Recruit Top Talent in an Evolving Marketplace,” 9 a.m. Read: “ Recruiting Top Talent to Associations Requires a New View on Hiring ,” by Jim Zaniello, asaecenter.org, August 4*. Master Mind. Express Learning.

Tennessee 40

Tennessee Nashville Social Media Recruitment 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60

Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. That difference was a major influence that led the Society of Cable Telecommunications Engineers to evolve its membership strategy a few years ago toward deeper engagement with top decision makers. Recruiting them took on a new style, as well.

Discount 40

Discount Revenue Recruitment Recruiting 40