YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.

millennials 60

millennials Georgia Florida Directory 60

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

Florida 150

Florida Metro Recruiting Recruitment 150

Association Adviser

FEBRUARY 18, 2014

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association General Contractors Annual Convention and CONEXPO/CON-AGG.

Georgia 60

Georgia Directory California Newsletter 60

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.

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Member Engagement Strategy Tools Content 257

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

Education 150

Education Certificate Revenue Recruiting 150

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Ernie Smith.

Directory 60

Directory Newsletter Revenue Communications 60

Aaron Wolowiec

JANUARY 28, 2014

Now that you’ve settled into 2014 (maybe? After all, hundreds of attendees translate into thousands of dollars, and everyone loves a strong revenue stream. So instead, take a lesson from successful marketers. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks.

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Revenue Education Conference Content 100

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

Marketing 79

Marketing Social Media Revenue United States 79

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

Social Media 60

Social Media New York City Sample Revenue 60

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.

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Case Study Arizona Social Media Revenue 150

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

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Philadelphia Discount Analysis United States 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Applying the Pull and Push Doctrine at Your Association.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. In addition, MOOCs probably aren’t going to generate revenue, at least not at first. So is it worth it? While only 6.6

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Mooc Course Class Education 100

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

Spark Consulting

JULY 15, 2014

A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. It can be a revenue criteria, but it doesn’t have to be. Copyright, ASAE: The Center for Association Leadership, July 2014, Washington, DC. Engel says. “It

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Proposal Innovation Leadership DC 150

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

Marketing 60

Marketing Social Media Revenue United States 60

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?

Survey 40

Survey DC Revenue Report 40

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

Communications 60

Communications Revenue Marketing 60

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?

Social Media 87

Social Media Revenue Products Examples 87

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space.

Price 100

Price Revenue Discount Newsletter 100

Association Adviser

FEBRUARY 18, 2014

Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Power of Non-Dues Revenue. Did You Know?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Velvet Chainsaw

JANUARY 14, 2014

That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Aligning their investment to their marketing objectives.

Conference 40

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Associations Now

NOVEMBER 24, 2019

It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Think multiple revenue streams. These are not charitable donations but it’s actually a marketing initiative for them.”.

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

Education 60

Education Chicago Products Course 60

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Cost and revenue considerations also play important roles in the assessment process.

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eBook Member Engagement Industry Process 100

Plexus Consulting

JUNE 4, 2014

Every nonprofit organization that used Plexus’s services during this three year timeframe experienced higher annual revenue growth rates than their respective sectors overall. The organizations using strategic marketing and strategic planning services registered the greatest growth increases of 45% and 26% respectively.

Marketing 40

Marketing DC Analysis Washington 40

Associations Now

APRIL 14, 2019

The temptations to dive in are obvious: A certification establishes authority for an association’s industry, helps unify practitioners around a body of knowledge, and can be a substantial revenue driver. Your market research is in beta-testing of those systems.”. You can start small with microcredentials,” she says.

Strategy 90

Strategy Certificate Industry Education 90

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Conduct a SWOT analysis.

Nashville 100

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Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. ” That’s an excerpt from a message that Association Executive Management’s David M. ” But here’s another question worth asking: Do themed marketing messages threaten the sanctity of the birthday? Thoughts? (ht

Marketing 40

Marketing Discount Revenue Tips 40

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

Association Management 91

Association Management Price Software System 91

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

Revenue 40

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