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This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. The education market is ripe for disruption. It’s 2014, people. Great organizations increase revenue, turn a profit, and invest. How well does it work?
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!
At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.
The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
You should keep in mind that the revenue social media networks generate comes from the data they constantly collect – from your members and anyone else who freely shares their personal data by using these systems. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.
March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014Marketing Membership & Communications Conference. June 4-5, 2014.
May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.
March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association General Contractors Annual Convention and CONEXPO/CON-AGG.
By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.
At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.
3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Ernie Smith.
Now that you’ve settled into 2014 (maybe? After all, hundreds of attendees translate into thousands of dollars, and everyone loves a strong revenue stream. So instead, take a lesson from successful marketers. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks.
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”
They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Applying the Pull and Push Doctrine at Your Association.
It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. In addition, MOOCs probably aren’t going to generate revenue, at least not at first. So is it worth it? While only 6.6
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. It can be a revenue criteria, but it doesn’t have to be. Copyright, ASAE: The Center for Association Leadership, July 2014, Washington, DC. Engel says. “It
According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83
You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?
A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?
Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?
Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.
As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.
This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space.
It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Think multiple revenue streams. These are not charitable donations but it’s actually a marketing initiative for them.”.
Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Power of Non-Dues Revenue. Did You Know?
That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Aligning their investment to their marketing objectives.
The temptations to dive in are obvious: A certification establishes authority for an association’s industry, helps unify practitioners around a body of knowledge, and can be a substantial revenue driver. Your market research is in beta-testing of those systems.”. You can start small with microcredentials,” she says.
The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Cost and revenue considerations also play important roles in the assessment process.
Every nonprofit organization that used Plexus’s services during this three year timeframe experienced higher annual revenue growth rates than their respective sectors overall. The organizations using strategic marketing and strategic planning services registered the greatest growth increases of 45% and 26% respectively.
The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.
The resulting gap represents lost opportunities and revenue. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Conduct a SWOT analysis.
Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. ” That’s an excerpt from a message that Association Executive Management’s David M. ” But here’s another question worth asking: Do themed marketing messages threaten the sanctity of the birthday? Thoughts? (ht
The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5
Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”
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