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This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014! Same great format (10 tips in 20 minutes), but lots of new content and speakers!
At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Meier added that LinkedIn “has a very engaged group of users and they have recruiters coming to the site to find people for their job openings.
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.
In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.
Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.
They were great sources of revenue for… the printing company. We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members.
You should keep in mind that the revenue social media networks generate comes from the data they constantly collect – from your members and anyone else who freely shares their personal data by using these systems. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.
At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator.
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to retain members and recruit new members for the future. How to identify and implement non-dues revenue vehicles.
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
In addition, MOOCs probably aren’t going to generate revenue, at least not at first. Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members. So it’s best to think of a MOOC as a long-term investment. While only 6.6
By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.
Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Power of Non-Dues Revenue.
For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. For the Global Cold Chain Alliance, revenues have grown by 25% in two years.
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. The Coaches v.
But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. You’ll create new revenue streams. But a career center can also contribute to revenue in other ways.
This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. New members enrolled: 1,899. Dues per member: $245. ROI: 1,761 percent. None of those numbers are typos.
I’ve seen this in my own association, where in the past eight years membership has increased 13%, non-dues revenue up 132%, and our overall net member surplus increased 858%.) Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis. Quarterly Non-Dues Revenue vs Dues-Revenue.
Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. A Revenue Refresher. Crash Course on Non-Dues Revenues – 10 Tips in a 2 Minute Read: [link].
Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.
The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time.
— ASI (@advsol) October 8, 2014. Advanced Solutions International (ASI) , which provides recruitment, measurement, and engagement solutions to nonprofits, has a new white paper that focuses solely on how to make the best decision when evaluating constituent management systems. Celebrating our Second Birthday. Who wants cake?
By 2014 that number had dropped to just 11%, although public employee unions still represent nearly 36% of government workers. That would lead to a drop in membership and revenue that could jeopardize existing collective bargaining agreements. We have to develop time and other resources to recruit and renew members.
Similarly 44 percent who reported an increase in recruitment spending and 39 percent who reported an increase in onboarding and engagement spending saw an increase in renewals.” — Julius Solaris (@tojulius) April 14, 2014. ” The results from the full report will appear in June. Tweet of the Day. ht @ tojulius ).
This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. How much about your membership recruitment, retention, and engagement efforts do you share with the board throughout the year?
To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.
As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? That engagement builds your movement, increases revenue per member, volunteerism, and helps you achieve maximum member engagement.
OK, one number: As of December 31, 2014, all baby boomers are 50 and older.). A few membership pros warned that a retired-member category can quickly become a drain on revenue if you’re serving a lot of them, or still serving them close to a full slate of member benefits but at a low dues rate.
AOTA Chief Operating Officer Chris Bluhm wrote then that the offer “resonated most with professionals whose dues were not subsidized by their employers” and “the additional labor costs are more than covered by the increase in revenue from increased recruitment and retention.”
By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part,” Storie says.
Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K
I first posed this question in a post published in 2014. This is part of the development of the “culture” that has already suggested, and it is one that will require more sophisticated recruitment efforts, coordinated training efforts, and potentially payment (or higher payment) of SMEs that make the cut. The Need for Leadership.
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