Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

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Communications Team Course Marketing 135

Nonprofit Marketing Guide

DECEMBER 11, 2014

Curious about what other nonprofits will be doing in 2015? Or do you just like to keep up with the latest communications trends? Our annual Nonprofit Communications Trends Report is what you are looking for. The 2015 edition will be released on January 7th, but you can request a copy now to be among the first to receive it.

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Nonprofit Marketing Guide

NOVEMBER 18, 2014

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.”

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Social Media Survey Communications Report 96

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

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Michigan Certificate Handbook Directory 190

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? communications. (4). community. (3). marketing. (2). skip to main | skip to sidebar. advocacy. (1).

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Association Adviser

DECEMBER 10, 2014

As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.

Communications 60

Communications Revenue Marketing 60

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness. Same old, same old. Website content.

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Cleveland North Carolina Analysis Content 270

Nonprofit Marketing Guide

NOVEMBER 10, 2014

It’s time to take the Nonprofit Communications Trends Survey for 2015. Last year, over 2,100 nonprofit communicators took our annual Nonprofit Communications Trends Survey. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015.

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Survey Analysis Social Media Communications 70

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

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Marketing Social Media Content Report 100

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

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California Member Engagement Case Study Review 150

Higher Logic

MAY 23, 2019

Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Tip: Customize your online community home page.

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Nonprofit Marketing Guide

NOVEMBER 7, 2014

Time for some Mixed Links… First off, please, please, please take the 2015 Nonprofit Communications Trends Report Survey ! HubSpot is giving away 250 Holiday Stock Photos you can use in your holiday marketing. npEngage has Key Findings from the 2015 Nonprofit Content Marketing Report. Happy Friday everyone!

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Communications Survey Report Course 71

Nonprofit Marketing Guide

APRIL 28, 2015

About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads. Audiences on social media are growing faster than email – but email still reaches a lot more supporters. For every 1,000 email subscribers, our participants had 285 Facebook fans and 112 Twitter followers.

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Marketing Social Media Newsletter Revenue 80

Nonprofit Marketing Guide

NOVEMBER 14, 2014

Let’s wrap up the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey ! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015.

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Communications Survey Content Newsletter 69

Nonprofit Marketing Guide

JANUARY 13, 2015

Here are five ways to make 2015 filled with Matterness: . Marketing Team Nonprofit Communications' ) Making other people matter more spreads out the work, taps into the natural creativity and generosity of your crowds and solves problem faster and more easily. Stop Trying to Control the Uncontrollable.

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Social Media Leadership Team Communications 78

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Here are 10 Examples of Brilliant Email Marketing (and Why They’re So Great).

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Communications Survey Email Marketing Social Media 72

Nonprofit Marketing Guide

JULY 3, 2015

Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. 2015 Nonprofit Communications Trends Report. The First 100 Days of Your New Nonprofit Marketing Job.

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Resources Marketing Newsletter Maine 79

Nonprofit Marketing Guide

APRIL 2, 2015

The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. First Book (@FirstBook) March 31, 2015. Here’s the video from #15NTC : [link] And the slides: [link] — Ivan Boothe (@rootwork) April 2, 2015. with good reason.

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Marketing Tools Maine Conference 86

Nonprofit Marketing Guide

JULY 29, 2015

In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns. What to Write About.

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Communications Case Study Examples Newsletter 73

Nonprofit Marketing Guide

APRIL 24, 2015

Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! Here are 3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study. Software Advice just released a new report on nonprofit software buyer trend s which quotes our 2015 Nonprofit Communications Trends Report.

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Marketing Social Media Software Newsletter 72

Nonprofit Marketing Guide

DECEMBER 12, 2014

Let’s commiserate over some Mixed Links… Early Bird registration for the 2015 Nonprofit Technology Conference in Austin ends December 15th. Learn how to submit your blog posts on “Going Big in 2015.” We’ve finished our Weekly Webinar Series for 2015, but you won’t want to miss 2015!

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Marketing Austin Social Media Project 75

Nonprofit Marketing Guide

DECEMBER 5, 2014

Let’s finish it off with a few Mixed Links… First off, a big THANKS to the over 1,500 nonprofit professionals who took our 2015 Communications Trends Survey. If you would like to receive a copy of the 2015 Nonprofit Communications Trends Report when it’s released in January, you can request your copy now.

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Marketing Austin Social Media Newsletter 72

Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says.

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Marketing Leadership Technology Report 100

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

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Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

AUGUST 1, 2014

Let’s cap it off with some Mixed Links… First off, take a few minutes to fill out the Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015 survey from Blackbaud. Frogloop has 5 guidelines for improving your digital and multi-channel marketing. Mixed Links Nonprofit Communications'

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Communications Guidelines Newsletter Tips 74

Nonprofit Marketing Guide

NOVEMBER 6, 2015

Let’s end things on a good note with some Mixed Links… Please take the 2016 Nonprofit Communications Trends Survey. Last week, my Nonprofit Communications Confidential post revolved around those awful “reply all” emails. Dave Tinker, CFRE (@davethecfre) November 2, 2015. I hope everyone had a great week!

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Communications Social Media Survey Video 72

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix. I outline my thoughts below.

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Marketing Survey Email Marketing Cost 100

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Report Marketing Social Media Leadership 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruitment Recruiting Report 140

Nonprofit Marketing Guide

JANUARY 16, 2015

It seems donor retention is improving which aligns with what we saw in our 2015 Nonprofit Communications Trends Report. ” Fundraisers and grant-seekers, see if you agree with Inside Philanthropy’s Top Philanthropy Obsessions in 2015. Mixed Links Nonprofit Communications' Nonprofit Training.

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Marketing Survey Communications Resources 73

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Nonprofit Marketing Guide

OCTOBER 9, 2015

Hopefully by now you have started collecting stories to use in your communications. according to the 2015 Fundraising Effectiveness Project (FEP) Survey Report by AFP less than half of donors gave to the same organization two years in a row. November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift.

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Marketing Social Media Survey Project 74

Nonprofit Marketing Guide

FEBRUARY 20, 2015

If you can’t make it to NTC, here is a list of other 2015 conferences from The Case Foundation. Nancy Schwartz continues to list the hottest nonprofit communications job openings around the country. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results.

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Communications Austin DC Survey 65

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

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Portland Press Release Software Revenue 31

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Nonprofit Marketing Guide

MARCH 13, 2015

This month’s Nonprofit Blog Carnival is all about how nonprofits can stand out in a crowd of communications. If you are looking for inspiration for your nonprofit’s website, see The 100 Best Nonprofit Website Designs for 2015. April 1: Feedback and Fine-Tuning Session: One Page Marketing Plans . Nonprofit Training.

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Marketing Communications Report Technology 70